1. A brief investment memorandum. Modern moms pay special attention to the development and upbringing of children. Therefore, children’s development centers began to appear in our country.
At the same time, if previously only the well-to-do parents could afford to visit commercial children’s centers, now such pre-school education and development is available to people with any income.
When opening a center, it is necessary to determine the direction of its work and the list of services provided. In this business plan, the preschool institution is considered, which aims to develop the intellectual and creative skills of children aged 2 to 7 years.
Courses offered by the children’s center :
- Early development (2-4 years);
- Preparation for school (4-7 years);
- Preschool (5-7 years);
- English language (4-7 years).
The success of the children’s center depends primarily on its teachers. It is necessary to pay attention not only to the qualifications of teachers, but also to the way in which children can be placed to themselves. Often young graduates of pedagogical faculties turn out to be good teachers who like children and their parents. In addition, for their services such specialists do not overstate the prices.
To have a children’s center in demand, you need to choose a room with a convenient location: in high traffic areas or in the city center. For this center is suitable premises with an area of about 40-50 square meters. meters. In the structure of this room there should be two training rooms, a separate bathroom and a room where parents will wait for the end of classes. You can limit one training room, but then the choice of courses offered will be greatly reduced.
When choosing a premise, it is necessary to be guided by the norms of the SES and fire safety authorities. Children’s center can not be placed in the basement, basement or basement. The room must have a separate entrance. It should pay attention to the convenient access to the center, and the presence of parking spaces for cars.
The factor of seasonality has a significant influence on this business. This is due in winter with the New Year holidays, and in the summer – with a vacation period. Therefore, the maximum demand for attendance at the children’s center falls on the periods from September to December and from February to May.
When opening a children’s development center, special attention should be paid to scheduling the class schedule. In the morning, babies come to work – before lunch and daytime sleep (from 9.00 to 13.00). Children older are engaged after 17 hours, when they are taken from kindergartens. To the period from 13 to 17 hours did not drop out of the schedule, in the center you can conduct individual lessons.
The amount of initial investment is from 600,000 rubles.
The cost of one subscription for 8 classes is from 3,000 rubles.
Payback period is 1 year.
2. Description of business, product or service
The considered children’s developing center presents classes in the following areas:
| Direction | Number of groups | Number of lessons per week for one group | Total number of lessons per week |
| Early development | 6th | 2 | 12 |
| Group of short stay | 3 | 2 | 6th |
| Preparation for school | 6th | 2 | 12 |
| English | 3 | 2 | 6th |
| IZO (drawing, modeling) | 3 | 2 | 6th |
Let’s consider in more detail each direction of studies.
Early development . In two years the child is ready to communicate with peers, so in the classes, special attention is paid to the interaction of children with each other. This area helps to develop the basic cognitive processes in children: perception, attention, memory, thinking, imagination. An important place is given to the development of speech, small and large motor skills. From the age of three, acquaintance with the score, artistic creativity begins.
Group of short stay . Sometimes there is a need to leave children without their own supervision. Ideal option in this situation will be the opportunity to entrust the child to professional teachers. In this group, children from 2 to 6 years are admitted. The group is formed by no more than 10 people. During the lessons the children get acquainted with the world around them, play mobile games, do modeling, drawing. Classes are held in the morning from 9:00 to 11:45.
Preparation for school . Children from four years of age are easily taught to read. When the child starts to read in short words, mathematics begins. First, children learn to count to within ten, then the child can freely navigate in a hundred. Do not remain without attention and mastering the letter, so teachers take into account all the specifics of preparing the hand for writing. In the second half of the session, a game intellectual training takes place, which is aimed at the effective development of the child’s perception, attention, thinking, memory and imagination.
English language . They mostly communicate in English. It happens spontaneously, children do not think about how to do it, communicate easily, at ease and with pleasure!
IZO (drawing, modeling) . In the classroom, each child develops a color perception and imagination, a sense of beauty and artistic taste. Children master the laws of composition and various drawing techniques, learn to express their self, their thoughts and feelings, moods and desires.
The number of groups for each direction depends on the demand for this type of occupation and the age of the children in the group.
The children’s development center has the opportunity to do both in the group and in individual classes. The difference is the schedule and cost. Individual lessons are held from 13:00 to 17:00, tk. In the morning and evening hours, all rooms are occupied by group classes. The cost of an individual class is 1.5 times more expensive than a group lesson.
For each type of classes you can purchase both a one-time visit and a subscription. The subscription is valid for one month and includes 8 lessons.
The full list of services with the indication of cost is presented in the table:
| Name of service | Number of lessons | Cost of services (rubles) |
| Individual occupation | 1 | 600 |
| Individual subscription | 8 | 4000 |
| Group lesson | 1 | 400 |
| Subscription for group lessons | 8 | 3000 |
If the child is regularly engaged for three months, then the subscription for the following months can be purchased at a discount of 10%.
This system of payment allows you to attract regular customers.
3. Description of the market
Target audience of the children’s development center
When planning to open a children’s development center, it is necessary to assume the number of children that can come.
When opening a children’s center, you should pay attention to the number of kindergartens, schools located nearby. Very often children after kindergarten come to developing classes. And also these children can have younger brothers and sisters, which it is convenient to bring in the morning for classes after the elder was taken to the garden or school.
Analysis of competitors
When opening a children’s center, it is necessary to pay special attention to the analysis of competitors. And the analyst should be held until the moment of selection of the premises. Only careful study of competitors will help determine the location and concept of the children’s development center.
The analysis of the market for services of children’s development centers should be carried out according to the criteria that clients pay attention to:
1. The location of the children’s development center;
2. Types of advertising;
3. Occupied area and number of rooms;
4. The range of classes offered;
5. Price range;
6. Qualifications of teachers.
A comparative analysis of the competitors’ market allows us to see both the shortcomings in the work of children’s centers, and their dignity, which should be taken into account when opening and further work of the children’s development center.
Competitive advantages of the children’s development center
Among the competitive advantages of the children’s development center can be identified:
- Highly qualified pedagogical staff;
- Great choice of classes;
- Convenient location, availability of parking spaces;
- Individual approach to each child;
- Free holding of master classes;
- Organization of various children’s holidays, birthdays;
- Flexible pricing system;
- Availability of discounts.
Of course, the main competitive advantage of the center is your favorable reputation, thanks to which parents will recommend your center to their friends and acquaintances.
4. Sales and marketing
The main and the very first clients of the children’s center will be parents with children from neighboring houses. Therefore, start an advertising campaign from the surrounding courtyards.
To attract customers at the first stage of work, you can use standard methods of advertising:
- Posting ads;
- distribution of leaflets promoters on the streets of the city, shopping centers and mailboxes (under the car wipers).
At the second stage it is necessary to declare yourself as many parents as possible with small children. For this you can use:
- outdoor advertising (banners, billboards);
- advertising on the radio (the radio wave should be popular);
- advertising in printed publications;
- placement of advertisements in the media
An excellent advertising tool is the maintenance of the tape in Instagram, the VKontakte group and the post on BabyBlog. It is necessary to provide information on all types of classes, as well as to lay out their schedule with the indication of the cost. It is also necessary to regularly upload photos and video classes and master classes, spread information about discounts and promotions.
Special attention should be paid to the site of the children’s center. It should be colorful, with detailed information about the classes and visual prices. It is very convenient, if there is an opportunity through the site to enroll in classes, as well as watch the children live.
5. Production plan
Starting an entrepreneurial activity is necessary from the state registration of the organization. When opening a children’s development center it is better to register as an individual entrepreneur. During registration it is necessary to choose OKVED codes correctly: 85.32 – provision of social services for children, 92.51 – opening of a club type institution, 93.05 – personal services. For the activities of the children’s development center, the best choice would be a simplified taxation system (USN), which assumes a tax payment of 6% of the proceeds. At the end of registration of entrepreneurial activity, it is necessary to open a current account in the bank, register with all funds: the pension fund, the compulsory medical insurance fund and the social insurance fund.
It is important to note that a license to open a children’s development center is not required. It will be necessary if the center provides services for pre-school education programs.
After registration you need to pick up a room for a children’s development center. The room should be divided into several separate rooms:
- Reception;
- Two rooms for games and classes;
- Staff room;
- Two toilets – one for children, and the other for adults.
The selection of the room should be done taking into account the convenient location of the children’s center. The criteria for choosing such a location are:
- Center of the city or a district with multi-storey buildings;
- Close to public transport;
- Parking available.
Next, you need to equip the room. To do this you will need:
- Furniture;
- Floor coverings: soft and warm carpet, special soft covers in play areas;
- Educational toys: cubes, pyramids, mosaics, puzzles, etc .;
- Training materials: books, notebooks, albums, pencils, paints, plasticine, etc .;
- Office equipment: computer, printer;
- Cooler with water.
In the rooms for games and classes are tables and chairs for children, a table and chair for the teacher, lockers and shelves for educational material, toys and crafts, on the wall hangs a class board, on the windows – vertical blinds. In each class there should be high-quality lighting and ventilation.
In the reception there is an administrator’s table, 5-6 chairs for visitors, a hanger or wardrobe, a cooler with water. In the staff room, a table and chairs, a cupboard, a refrigerator, a microwave oven are installed. This room is intended for rest of teachers.
Walls in the room can be decorated with children’s drawings and crafts of your pupils. They will become an excellent advertisement for parents who will bring their children to the center.
In parallel with the equipment of the premises, it is necessary to recruit personnel. Jobs should be posted on job search sites, submit ads to newspapers, contact the employment center. Teachers can be found among kindergarten teachers, primary school teachers and English speakers. Teachers can even combine work in school and in your center.
Before opening a children’s development center, you should inform about the start of work in Rospotrebnadzor. Employees of SES should check all relevant requirements of SanPiN. After that, a fire safety check will be carried out in the center.
After all of the above steps to open the center are made, you can conduct the first classes, after which the season tickets will be sold, and the first groups of children will be formed.
6. Organizational structure
For a children’s development center, it is better to choose the organizational and legal form of an individual entrepreneur. To start the work of the children’s development center, you need to find qualified personnel. The staff should consist of the following specialists:
- Administrator;
- Teachers-specialists:
– Teachers on early development of children (2 specialists);
– Teachers to prepare a child for school (2 specialists);
– Teacher of English
- Accountant;
- The economic worker.
For effective work of the children’s center, it is necessary to detail the job descriptions for each employee.
Employee duties
- Administrator
1. Preparation of the room for the beginning of classes;
2. Preliminary recording of clients for classes;
3. Maintaining the client base;
4. Meeting of customers;
5. Advising clients on all services of a children’s development center;
6. Sale of services of the center, acceptance of payment;
7. Carrying out telephone conversations;
8. Search for new customers;
9. Accounting for attendance.
1. Timely start of each lesson;
2. Individual approach to each child;
3. Conducting classes on modern techniques;
4. Development of own client base;
5. Attract new customers;
6. Regular self-improvement of professional skills.
- Accountant
1. Maintenance of accounting in accordance with the legislation of the Russian Federation;
2. Timely preparation and submission of reports to the FIU, FSS, IFTS;
3. Calculation and transfer of wages;
4. Payment of taxes and deductions to the FSS, FIU, OMS.
The accountant can work part-time or part-time.
Salary fund
| Staff | Tariff rate of employee, rub. | The number of employees | Total wages, rubles. |
| Administrator | 15,000 | 1 | 15,000 |
| Teachers * | 20,000 | 5 | 100,000 |
| Accountant | 10,000 | 1 | 10,000 |
| Economic worker | 8,000 | 1 | 8,000 |
| General Fund of ZP | 133 000 | ||
* The average salary of teachers is indicated, since the teacher’s payment depends on the hours of work. The rate is 500 rubles per hour.
7. Financial plan
The most costly in opening a children’s development center are investments in working equipment. The cost of equipment is 295,900 rubles. The total investment amount is 600,000 rubles.
| Initial investment in the opening of a children’s development center | |
| Name | Cost, rub.) |
| Costs for registration of documents | |
| Registration measures for the opening of the company. Organizational and legal form – Individual entrepreneur | from 4 900 |
| Gos. duty | 4,000 |
| Opening an account with a bank | 1 500 |
| Permit for the activity of the organization, study of the light environment and preparation of the conclusion of SES | 6 200 |
| Total | 16 600 |
| Advertising | |
| Advertising sign above the center | from 7 000 |
| Printed materials (flyers, business cards) and accommodation in newspapers and magazines | 10,000 |
| Total | 17,000 |
| Investments in working equipment | |
| Furniture | 185 900 |
| Flooring | 30 000 |
| A computer | 25 000 |
| Benefits and supplies | 30 000 |
| Installation of fire alarm system | 25 000 |
| Total | 295 900 |
| Current expenses in the first month of work | |
| Fixed costs | |
| The rent is 50 square meters. m, per month. | 60,000 |
| The USN tax (6% of income) | 12,750 |
| Total | 72 750 |
| Variable costs | |
| Marketing expenses | 10,000 |
| IP contributions to the FIU, MHIF (quarterly) | 36 450 |
| Contributions to the FSS (every month) | 3,915 |
| PHOT | 135 000 |
| Communal payments | 7,000 |
| Communication and Internet | 3,000 |
| Security | 2,000 |
| Other expenses* | 20,000 |
| Total | 217 365 |
* Other expenses are possible costs for stationery, as well as expenses for children’s holidays
The income of the children’s development center
The incomes of the children’s development center depend on the number of sold subscriptions. On average, groups of 4-6 children are formed. The difference is only in the group of short-term stay – it deals with 8-12 children.
| Sep | Oct | Nov | Dec | Jan | Feb | |
| Month of work | 1 | 2 | 3 | 4 | 5 | 6th |
| Number of tickets sold | 85 | 100 | 120 | 110 | 100 | 120 |
| Average price of subscription, rub. | 2 500 | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 |
| Incomes of total, rub. | 212 500 | 300 000 | 360 000 | 330 000 | 300 000 | 360 000 |
| Expenses of all, rub. | 290 115 | 282,375 | 298,965 | 291 969 | 284,973 | 293 769 |
| For rent | 60,000 | 60,000 | 60,000 | 60,000 | 60,000 | 60,000 |
| Communal payments | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 |
| FOT (salary + percentage of revenue) | 135 000 | 125,000 | 135 000 | 131,000 | 127,000 | 131,000 |
| Taxes of the USN (6% of income) | 12,750 | 18,000 | 21 600 | 19 800 | 18,000 | 21 600 |
| Contributions to the FSS (monthly) | 3,915 | 3 625 | 3,915 | 3 799 | 3,683 | 3 799 |
| Contributions to the FIU and MHIF (monthly) | 36 450 | 33,750 | 36 450 | 35 370 | 34,290 | 35 370 |
| Marketing | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 |
| Communication and communication | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 |
| Security | 2,000 | 2,000 | 2,000 | 2,000 | 2,000 | 2,000 |
| other expenses | 20,000 | 20,000 | 20,000 | 20,000 | 20,000 | 20,000 |
| Net profit, rub. | -77,615 | 17,625 | 61,035 | 38,031 | 15 027 | 66 231 |
| March | Apr | May | June | July | Aug | |
| Month of work | 7th | 8 | 9 | 10 | eleven | 12 |
| Number of tickets sold | 130 | 150 | 150 | 130 | 100 | 110 |
| Average price of subscription, rub. | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 |
| Incomes of total, rub. | 390 000 | 450 000 | 450 000 | 390 000 | 300 000 | 330 000 |
| Expenses of all, rub. | 300 765 | 309 561 | 309 561 | 300 765 | 284,973 | 291 969 |
| For rent | 60,000 | 60,000 | 60,000 | 60,000 | 60,000 | 60,000 |
| Communal payments | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 |
| FOT (salary + percentage of revenue) | 135 000 | 139 000 | 139 000 | 135 000 | 127,000 | 131,000 |
| Taxes of the USN (6% of income) | 23,400 | 27,000 | 27,000 | 23,400 | 18,000 | 19 800 |
| Contributions to the FSS (monthly) | 3,915 | 4 031 | 4 031 | 3,915 | 3,683 | 3 799 |
| Contributions to the FIU and MHIF (monthly) | 36 450 | 37 530 | 37 530 | 36 450 | 34,290 | 35 370 |
| Marketing | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 |
| Communication and communication | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 |
| Security | 2,000 | 2,000 | 2,000 | 2,000 | 2,000 | 2,000 |
| other expenses | 20,000 | 20,000 | 20,000 | 20,000 | 20,000 | 20,000 |
| Net profit, rub. | 89 235 | 140,439 | 140,439 | 89 235 | 15 027 | 38,031 |
The payback period of the business is 10-12 months. Break-even point is reached for the third month of operation. However, these indicators can be achieved earlier. It depends only on the number of sold subscriptions and additional services.
8. Risk factors
Among the main risk factors and barriers that can hinder the successful business of the children’s development center:
1. Low demand from customers.
This may be due to the fact that in the center there are unskilled teachers who provide substandard services. The work of each teacher affects the overall reputation of the center. Reduce this risk can be motivated by teachers in the form of bonuses, hanging on the board of honor, awards with certificates of honor in the presence of colleagues.
Also, the risk of shortage of customers can be affected by the lack of advertising. Therefore, it is necessary to constantly advertise the services of the children’s development center. Advertising best promotes business development.
2. Low demand from teachers.
It is rather difficult to find highly qualified teachers. Such specialists, as a rule, have long worked in similar centers. Therefore, for teachers it is necessary to create better working conditions than your competitors.
