1. A brief investment memorandum. For a long time people have been breeding pets. Someone is thus saved from loneliness, someone makes a friend for their child, someone wants to follow fashion trends, and someone is crazy about exotic animals.
Be that as it may, the fact remains: according to the Levada Center, 59% of Russians have pets. Therefore, if you are thinking about opening a pet store, you can be sure that this type of business will not remain unclaimed. According to statistics, in the cities with a population of over 1 million people, up to 4 million people open 120-150 such institutions.
Pet stores are engaged in the sale of animals, as well as related products (cells, feed, medicines, etc.). The undoubted advantage of business is that it does not have a pronounced seasonality, since the need for pets, their treatment, does not depend on weather and seasonal changes. The main factors for the success of the pet shop are location, qualified personnel, availability of a wide range of healthy animals and goods.
When deciding to open a pet store, you need to decide whether you will organize your business yourself or by franchise. By purchasing a franchise, you can get support from a franchisor, you will be provided with advertising and insider information, but in this case you should not forget about the initial franchise fee and the monthly amount of royalties. In this business plan, the option of opening a pet store will be considered independently, without taking into account the cost of the franchise.
The amount of initial investment is 1,565,617 rubles.
Break-even point is reached in the sixth month of work.
The payback period is from 15 months .
2. Description of business, product or service
It is necessary to understand that there are several formats of pet stores:
- The simplest and most affordable solution would be to open a small pet store that will sell fodder, accessories, animal care products, etc. In this case, you do not need to get a license and prepare a package of permissive documents, and in addition, it will be enough to have a small room measuring 15 square meters. m;
- The next type implies not only the sale of products for animals, but also the realization of the animals themselves. In this case, requirements are put forward for the area, staff, assortment of the pet shop. It is also necessary to prepare a package of documents for obtaining a license;
- The third format is a highly specialized store. For example, it can be a business specializing in aquarium fish. In this assortment will include not only fish, but also aquariums, feed, veterinary drugs, books. Sales consultants should have an appropriate level of education and have excellent knowledge of all information related to the breeding and keeping of fish. In the number of additional services you can include the manufacture of aquariums on order, their maintenance. As a rule, the markup in highly specialized stores is higher than in the wide-profile stores because of the uniqueness of the goods provided and the exhaustive consultation of the sellers.
In this business plan will be considered the opening of a wide-profile pet store, offering customers the largest range of goods and services.
Define the main activities of the pet store:
- Sale of animals:
– Fish;
– Turtles;
– Hamsters;
– Guinea pigs;
– Rabbits;
– Parrots.
- Sale of animal feeds;
- Sale of cells, aquariums and terrariums;
- Sale of medicines;
- Sale of toys and accessories for pets;
- Sale of fillers and trays.
The mode of work of pet stores: daily from 10:00 hours to 21:00 hours.
3. Description of the market
To qualitatively serve the client, it is necessary to understand who exactly uses the services of pet stores.
The main consumers are:
– Pensioners. According to the Levada Center, this type of customers most often leads outbred cats and dogs, as well as fish, so it is most likely that they will purchase fodder, medicines for their pets;
– working people buy animals for themselves and their children, mostly cats, dogs, rodents, parrots, aquarium fish;
– lovers of exotics, who hunt for rare species of domestic animals (for example, snakes). You may not have them available, but it is advisable to have supplier contacts, which, if ordered by an exotic beast, will deliver it to you, and you will be able to satisfy the visitor’s requests.
Depending on the needs of customers, you can segment as follows:
– Buyers who come for a certain kind of pets;
– Buyers who need medicines for pets;
– Buyers who have gone behind a forage;
– Buyers who need accessories for their animals.
As a percentage of the needs of your target audience look like this:
In addition, you can segment your customers depending on how they have learned about you:
– Buyers living next door to your store, who are attracted, above all, by geographical proximity;
– Customers who have learned about you through online resources and are ready to come to you if they are attracted to your institution (for example, promotions);
– Buyers who came to you on the recommendation of friends.
4. Sales and marketing
A few weeks before the opening is to do an active promotion of your pet store. First of all, the importance of internet sites can not be underestimated. It is very desirable to have a website and a group in the social network to increase customer loyalty. On the site, the customer will be able to view the list of products, your contact information, reviews, product costs, and book a certain product.
In addition, on the opening day and the following days of work, it is necessary to distribute promotional leaflets near your pet store and in close proximity to crowded places (universities, shopping centers, metro), it is very important that the promo-leaflets indicate a clear route to you. The outdoor signage will help customers to orient, so take care of it in advance.
Very effective promotion of your store will be the exchange of promotional leaflets with veterinary clinics in your city. In other words, you can place your printed materials in their place in return for a similar service in your institution. Since the audience of vet clinics and pet stores is the most similar, this method will give a pretty good result.
The development of an advertising campaign must include the following parameters:
- Develop a brand that will become the hallmark of your company;
- Production of outdoor advertising;
- Promotion of Internet sites;
- Distribution and exchange of promo-leaflets;
- Making bonus cards for customers;
- Development of various actions and special offers.
Examples of shares that are aimed at maintaining old and attracting new customers:
– A system of accumulative bonuses for holders of bonus cards (5% from each purchase is accumulated on the card with the possibility of further cancellation);
– Discounts for certain types of goods («goods of the week»);
– The third position in the check is free.
All these methods will allow you to get the fastest possible return, which means your store will start to make profit faster.
5. Production plan
Denote the main stages of the launch of the pet store.
1. Registration in state bodies and obtaining a license
Due to the fact that your pet store will sell pharmaceuticals, you need to get a license in your territorial Rosselkhoznadzor. In order to do this, you need to decide which organizational and legal form your organization will belong to. To obtain a license, an IP is required to have a higher or secondary veterinary education, so if you do not have it, it is more advisable to open an LLC. All calculations of this business plan will be made on the basis that the pet shop is registered as LLC.
The package of documents for obtaining a license is as follows:
- Charter;
- Certificate of registration of the legal entity for registration with the tax authority (TIN);
- Certificate of state registration of a legal entity (OGRN);
- Lease agreement or certificate of ownership of the premises. If the premises are rented, then, in addition to the contract, you must provide a copy of the certificate of ownership of the landlord;
- Sanitary and epidemiological conclusion on compliance of the premises with licensing requirements;
- Receipt for payment of state duty;
- Diploma of the education of an employee appointed to be responsible for the sale and storage of veterinary drugs. If there are several employees, all the documents listed below are submitted at all;
- Certificate of a specialist in the field of veterinary pharmaceutics;
- Diploma (certificate) on passing the refresher courses;
- Job description of the employee. The duties must be clearly stated that he is engaged in the storage and sale of veterinary drugs;
- Instruction on disposal (return) of the identified medicines with the expired period of sale, falsified or illegitimate copies;
- Copy of the work record card to confirm the length of service;
- Order of the director on the appointment of persons / persons responsible for the storage and sale of veterinary drugs.
To sell animals, it is necessary to obtain veterinary accompanying documents that are issued to all types of animals in order to confirm their health, identification and epizootic well-being of the territory from which they are exported for presentation by their owners during transportation and at the destination.
Veterinary certificate number 4 should be on animals purchased inside the city, and veterinary certificate No. 1 – on animals brought from other regions of Russia. Each of these certificates is stored in the store and issued to a group of animals, i.e. in it can be listed many species (for example, rabbits 10pcs, wavy parrots 20pcs). State veterinary clinics are obliged to issue such certificates free of charge, but they will certainly take the money not for a certificate, but for animal inspection or tests. Animals that do not enter the store (for example, those born in your institution) may not be accompanied by references. It also requires permission from the Sanitary and Epidemiological Station and the Fire Department, and the Trade Department is required to open the outlet. Since the package of documents is quite extensive, it is advisable to contact a specialized organization,
2. Room search and repair
For a pet store, you can pick up a room on the ground or first floor of the house. Due to the fact that the trade in animals will be carried out, the minimum room size is 80 square meters. m. It is necessary to make sure that there is a playground near the store where you can walk with the animals from the cells, since they need fresh air. For the rental of such premises, lay at least 70 000 rubles. Most likely, the premises will need fresh repairs, as well as a modern ventilation system, because the feed and animals can make an unpleasant smell. The cost of repairs – 150 000 rubles.
3. Finding suppliers
Suppliers of pet goods are found at wholesale warehouses, markets, on the Internet, in the directories of enterprises in your city. Perhaps you will be able to take the goods directly at the manufacturer’s factory, if it is in your area or from an official supplier of imported goods to Russia. In this case, you will be assured of the quality of the product, and prices will be lower than that of dealers. Often animals for sale in the store are taken in nurseries that are breeding certain individuals. If there are no nurseries in your city, you can search in other cities. Strive to work with trusted suppliers and reliable nurseries, so you will protect yourself against possible claims for poor-quality products or from late deliveries.
4. Purchase of necessary equipment and inventory
To open a pet store you need the following equipment and inventory:
| Name | amount | Price for 1 pc. | total amount |
| Retail store equipment | |||
| Rack | 5 | 5 100 | 25,500 |
| Chair | 5 | 700 | 3 500 |
| Showcase | 5 | 6 200 | 31 000 |
| Scales for sale of loose forages | 1 | 3 900 | 3 900 |
| Cash machine | 1 | 5,000 | 5,000 |
| Aquarium Exhibition | 3 | 4 200 | 12 600 |
| Exhibition cage | 3 | 1,300 | 3 900 |
| Equipment for the content of goods | |||
| Refrigerator for storage of drugs | 1 | 29 000 | 29 000 |
| Aquarium for storing fish | 4 | 2 200 | 8 800 |
| Aquarium for storing turtles | 2 | 1 900 | 3 800 |
| Cage for storage of rodents | 5 | 2 500 | 12 500 |
| Cage for storing parrots | 3 | 2 800 | 8 400 |
| Vessel for storing food | 10 | 290 | 2 900 |
| Water storage tank for animals | 8 | 320 | 2 560 |
| Furniture and equipment for personnel | |||
| Wardrobe | 1 | 7 100 | 7 100 |
| Table | 1 | 3 900 | 3 900 |
| Microwave | 1 | 3,000 | 3,000 |
| Electric kettle | 1 | 2,000 | 2,000 |
| Total | 169 360 | ||
5. Staff search
First of all, it is necessary to find qualified specialists who will be engaged in consulting customers and selling your goods. Search for employees is best done through specialized portals, as they provide access to summaries, reviews and other useful information. Registration on portals as employers – paid, cost not less than 15 000 rbl. You can limit yourself to message boards (for example, avito), it will be cheaper. You will also need a cleaner and accountant, you can search for them both on paid sites and on free resources (groups in social networks).
6. Marketing policy
Denote the main types of costs that you will face in the process of implementing an advertising campaign:
- Signboard. Reconciliation and manufacturing of the sign will cost 50,000 rubles;
- Creation and promotion of the site – 130 000 rub .;
- Promotion of the group in the social network – 10 000 rubles;
- Promotional leaflets and salary of the promoter – 15 000 rub.
6. Organizational structure
Employees who need to hire a pet shop: two pharmacists, a cleaning woman, an accountant.
The requirement for consultants will be the availability of higher or secondary veterinary education, length of service for at least 3 years, the availability of a certificate in the field of veterinary pharmaceutics, because they will be responsible for the implementation and storage of drugs. It is advisable that the experts hired by you with experience in sales, as often highly specialized veterinarians simply do not know how to communicate and sell goods to customers. In case they have no experience, organize trainings aimed at training sellers. Also, consultants should be communicative and active – their wages depend on this, which consists of a salary (27,000 rubles) and a bonus of 2% on sales. The consultant controls the timely replenishment of the working stock of goods, draws up shop windows, advises customers and gives recommendations
In such a business as a pet shop, you can not do without a cleaner who will follow not only the cleanliness of the premises, but also the corresponding condition of cells, terrariums, aquariums, because fish in aquariums need to change water in a timely manner, rodents to clean cells, etc. This employee can be hired on a partial basis, for example, for half a working day. Wages of the cleaning woman will be 12 thousand rubles.
Reflection of the facts of economic life in the accounting registers will be handled by an accountant, who can be hired on a remote basis and pay a salary of 7 thousand rubles. per month or contact a specialized company. As for the head of the pet store, his duties include coordinating the actions of all employees, interacting with counterparties, implementing an advertising campaign, making decisions about wages, number, staff, distribution of the company’s cash flows. Since the manager will not deal directly with the storage and sale of drugs, he does not need to have a veterinary education. The salary of the director will be 30 000 rubles, the premium – 2% of the gross proceeds of the enterprise.
| General Wages Fund | |||
| Staff | The number of employees | Salary per 1 employee (rub.) | Salary total (rub.) |
| Head (salary +%) | 1 | 32,268 | 32,268 |
| Consultant (salary +%) | 2 | 28 134 | 56,268 |
| Cleaner | 1 | 12,000 | 12,000 |
| Accountant | 1 | 7,000 | 7,000 |
| General fund s / n | 107 536 | ||
7. Financial plan
Investments in the opening of the pet store look like this:
| Name | Amount | The cost of 1 piece, rub. | Total amount, rub. |
| Equipment and inventory | 169 360 | ||
| Repairs | 1 | 150,000 | 150,000 |
| Product | 550 000 | ||
| Registration of LLC | 1 | 4,000 | 4,000 |
| Contribution to the authorized capital | 10,000 | 10,000 | |
| Printing production, opening of the b / s | 1 | 2,000 | 2,000 |
| Obtaining a license, execution of other documents | 1 | 60,000 | 60,000 |
| Cash register registration | 1 | 2 500 | 2 500 |
| Promotion of the group in soc. networks | 1 | 10,000 | 10,000 |
| Creation and promotion of the site | 1 | 150,000 | 150,000 |
| Signboard | 1 | 50,000 | 50,000 |
| Total | 1 327 220 |
Current expenses are as follows:
| Planned costs in the first month of work | |
| Variable costs | 137 697 |
| Wage | 107 536 |
| Deductions from the FOT (30% of the salary of full-time employees) | 30 161 |
| Purchase of goods | 0 |
| Fixed costs | 100 700 |
| Rent (80 sq.m.) | 70 000 |
| Communal payments | 6,000 |
| Advertising, marketing, printed materials | 10,000 |
| Depreciation* | 1 700 |
| Unexpected expenses | 10,000 |
| Taxes (VAT, on property) | 3,000 |
| Total expenses | 238 397 |
* Depreciation is accrued on a straight-line basis over 3 years.
The total amount of initial investment is 1,565,617 rubles.
Sales will be carried out in the main areas: animals, feed, medicine, equipment for animals, accessories. The assortment of the goods represented in the pet store can be represented as follows:
Imagine a sales plan for the main areas:
| Animals | Feed | Medicines | Equipment | Accessories |
| Hamster Hamster | For dogs | For dogs | Cells | Sleeping places |
| Hamster dwarfish | For cats | For cats | Aquariums | Collars |
| Hamster angora | For horses | For horses | Terrariums | Toys |
| Guinea pig Teddy | For fish | For fish | Cat lodges | clothing |
| Guinea pig skinnie | For parrots | For parrots | Carry for pets | Claw sharpeners |
| Decorative rabbit | For hamsters | For hamsters | Bowls | Leads |
| Parrot Wavy | For guinea pigs | For guinea pigs | Feeders | |
| Parrot Parrot | For rabbits | For rabbits | Trays | |
| Fish, aquarium | For turtles | For turtles | Fillers | |
| Turtle Turtle | Accessories for aquarium | |||
| Marsh Tortoise |
The forecast of financial indicators of the enterprise for 2 years:
| Name of product | Indicators | 1 | 2 | 3 | 4 | 5 | 6th |
| Animals | Revenues | 49 000 | 62 500 | 73 200 | 85 767 | 97,867 | 128 40 0 |
| Purchase price | 28,824 | 36,765 | 43,059 | 50 451 | 57,569 | 75,529 | |
| Medicines | Revenues | 14 600 | 26 400 | 46 200 | 66 000 | 85,800 | 105 60 0 |
| Purchase price | 7,300 | 13 200 | 23 100 | 33,000 | 42 900 | 52 800 | |
| Feed | Revenues | 20 100 | 44 500 | 68 900 | 93 300 | 117,700 | 142 10 0 |
| Purchase price | 11,824 | 26 176 | 40,529 | 54,882 | 69 235 | 83,588 | |
| Equipment | Revenues | 11 700 | 17 400 | 29 100 | 40 800 | 52 500 | 64 20 0 |
| Purchase price | 5,850 | 8,700 | 14 550 | 20 400 | 26 250 | 32 100 | |
| Accessories | Revenues | 18,000 | 37 200 | 56,400 | 75 600 | 94 800 | 114 00 0 |
| Purchase price | 7,200 | 14,880 | 22,560 | 30 240 | 37,920 | 45 600 | |
| Total revenue | 113 400 | 188,000 | 273 800 | 361 467 | 448 667 | 554 300 | |
| Variable costs | 137 697 | 141,576 | 289,836 | 339,570 | 389 005 | 450 241 | |
| Wage | 107 536 | 110,520 | 113 952 | 117 459 | 120 947 | 125 172 | |
| Deductions from the FOT (30% of the salary of full-time employees) | 30 161 | 31,056 | 32,086 | 33 138 | 34 184 | 35 452 | |
| Purchase of goods | 0 | 0 | 143 798 | 188,973 | 233 874 | 289,618 | |
| Fixed costs | 100 700 | 101,700 | 101,700 | 101,700 | 102 700 | 102 700 | |
| Rent (80 sq.m.) | 70 000 | 70 000 | 70 000 | 70 000 | 70 000 | 70 000 | |
| Communal payments | 6,000 | 6,000 | 6,000 | 6,000 | 6,000 | 6,000 | |
| Advertising, marketing, printed materials | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | |
| Depreciation | 1 700 | 1 700 | 1 700 | 1 700 | 1 700 | 1 700 | |
| Unexpected expenses | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | |
| Taxes (VAT, on property) | 3,000 | 4,000 | 4,000 | 4,000 | 5,000 | 5,000 | |
| Total expenses | 238 397 | 243,276 | 391 536 | 441 270 | 491 705 | 552 941 | |
| Profit before taxation | -124,997 | -55,276 | -117,736 | -79 803 | -43,038 | 1 359 | |
| Income tax (20%) | 0 | 0 | 0 | 0 | 0 | 272 | |
| Net profit | -124,997 | -55,276 | -117,736 | -79 803 | -43,038 | 1,087 | |
| EBITDA (PE, including taxes and depreciation) | -90 136 | -18,520 | -79,950 | -40,965 | -2 154 | 43 510 | |
| EBIT (PE, including taxes) | -91,836 | -20 220 | -81 650 | -42,665 | -3,854 | 41,810 | |
| Accrued Cash Flow (taking into account the initial investment) | -1 452 217 | -1 507 493 | -1 625,529 | -1 705,032 | -1 748 069 | -1 746 982 | |
| Cumulative net income | -124,997 | -180 273 | -298,009 | -377,812 | -420,849 | -419 762 | |
| Name of product | Indicators | 7th | 8 | 9 | 10 | eleven | 12 |
| Animals | Revenues | 145 300 | 162 200 | 179,100 | 196,000 | 212 900 | 229 80 0 |
| Purchase price | 85 471 | 95 412 | 105,353 | 115 294 | 125 235 | 135 176 | |
| Medicines | Revenues | 125 400 | 145 200 | 165 000 | 184 800 | 204 600 | 224 40 0 |
| Purchase price | 62 700 | 72 600 | 82 500 | 92 400 | 102 300 | 112 200 200 | |
| Feed | Revenues | 166 500 | 190 900 | 215 300 | 239 700 | 264,100 | 288 50 0 |
| Purchase price | 97 941 | 112 294 | 126 647 | 141 000 | 155,353 | 169 706 | |
| Equipment | Revenues | 75 900 | 87 600 | 99 300 | 111 000 | 122 700 | 134 40 0 |
| Purchase price | 37,950 | 43 800 | 49 650 | 55,500 | 61 350 | 67 200 | |
| Accessories | Revenues | 133 200 | 152 400 | 171 600 | 190 800 | 210 000 | 229 20 0 |
| Purchase price | 53,280 | 60 960 | 68,640 | 76 320 | 84 000 | 91 680 | |
| Total revenue | 646 300 | 738 300 | 830 300 | 922 300 | 1 014 300 | 1 106 300 | |
| Variable costs | 502 749 | 555,257 | 607 766 | 660 274 | 712 782 | 765,290 | |
| Wage | 128,852 | 132 532 | 136 212 | 139,892 | 143,572 | 147 252 | |
| Deductions from the FOT (30% of the salary of full-time employees) | 36 556 | 37 660 | 38,764 | 39 868 | 40,972 | 42,076 | |
| Purchase of goods | 337 342 | 385,066 | 432 790 | 480 514 | 528 238 | 575 962 | |
| Fixed costs | 100 700 | 101,700 | 101,700 | 101,700 | 102 200 200 | 102 200 200 | |
| Rent (80 sq.m.) | 70 000 | 70 000 | 70 000 | 70 000 | 70 000 | 70 000 | |
| Communal payments | 6,000 | 6,000 | 6,000 | 6,000 | 6,000 | 6,000 | |
| Advertising, marketing, printed materials | 8,000 | 8,000 | 8,000 | 8,000 | 8,000 | 8,000 | |
| Depreciation | 1 700 | 1 700 | 1 700 | 1 700 | 1 700 | 1 700 | |
| Unexpected expenses | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | |
| Taxes (VAT, on property) | 5,000 | 6,000 | 6,000 | 6,000 | 6,500 | 6,500 | |
| Total expenses | 603,449 | 656 957 | 709 466 | 761 974 | 814,982 | 867,490 | |
| Profit before taxation | 42,851 | 81 343 | 120 834 | 160 326 | 199 318 | 238,810 | |
| Income tax (20%) | 8,570 | 16 269 | 24 167 | 32,065 | 39 864 | 47 762 | |
| Net profit | 34 281 | 65,074 | 96,668 | 128 261 | 159 455 | 191,048 | |
| EBITDA (PE, including taxes and depreciation) | 86 106 | 126 702 | 167 298 | 207 894 | 248,490 | 289,086 | |
| EBIT (PE, including taxes) | 84 406 | 125,002 | 165,598 | 206 194 | 246,790 | 287 386 | |
| Accrued Cash Flow (taking into account the initial investment) | -1 712,702 | -1 647 628 | -1 550 960 | -1 422 699 | -1 263,245 | -1 072 197 | |
| Cumulative net income | -385 482 | -320 408 | -223,740 | -95 479 | 63 975 | 255 023 | |
| Name of product | Indicators | 13 | 14 | 15 | 16 | 17th | 18 |
| Animals | Revenues | 263 600 | 280 500 | 297 400 | 314 300 | 331 200 | 348,100 |
| Purchase price | 155,059 | 165 000 | 174 941 | 184,882 | 194 824 | 204 765 | |
| Medicines | Revenues | 264 000 | 283 800 | 303 600 | 323 400 | 343 200 | 363 000 |
| Purchase price | 132 000 | 141 900 | 151 800 | 161 700 | 171 600 | 181 500 | |
| Feed | Revenues | 337 300 | 361 700 | 386,100 | 410,500 | 434 900 | 459 300 |
| Purchase price | 198 412 | 212,765 | 227 118 | 241 471 | 255 824 | 270 176 | |
| Equipment | Revenues | 157 800 | 169 500 | 181 200 | 192 900 | 204 600 | 216 300 |
| Purchase price | 78 900 | 84 750 | 90 600 | 96 450 | 102 300 | 108 150 | |
| Accessories | Revenues | 267 600 | 286 800 | 306 000 | 325 200 | 344 400 | 363 600 |
| Purchase price | 107 040 | 114,720 | 122 400 | 130 080 | 137 760 | 145,440 | |
| Total revenue | 1 290 300 | 1 382 300 | 1 474 300 | 1,566,300 | 1 658 300 | 1 750 300 | |
| Variable costs | 870,306 | 922 814 | 975 322 | 1 027 831 | 1 080 339 | 1 132 847 | |
| Wage | 154 612 | 158 292 | 161 972 | 165 652 | 169 332 | 173 012 | |
| Deductions from the FOT (30% of the salary of full-time employees) | 44 284 | 45 388 | 46 492 | 47,596 | 48,700 | 49,804 | |
| Purchase of goods | 671 411 | 719 135 | 766 859 | 814 583 | 862,307 | 910,031 | |
| Fixed costs | 98 200 | 98 200 | 98 200 | 98 200 | 98 200 | 98 200 | |
| Rent (80 sq.m.) | 70 000 | 70 000 | 70 000 | 70 000 | 70 000 | 70 000 | |
| Communal payments | 6,000 | 6,000 | 6,000 | 6,000 | 6,000 | 6,000 | |
| Advertising, marketing, printed materials | 4,000 | 4,000 | 4,000 | 4,000 | 4,000 | 4,000 | |
| Depreciation | 1 700 | 1 700 | 1 700 | 1 700 | 1 700 | 1 700 | |
| Unexpected expenses | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | |
| Taxes (VAT, on property) | 6,500 | 6,500 | 6,500 | 6,500 | 6,500 | 6,500 | |
| Total expenses | 968,506 | 1 021 014 | 1 073 522 | 1 126 031 | 1 178 539 | 1 231 047 | |
| Profit before taxation | 321 794 | 361 286 | 400 778 | 440,269 | 479 761 | 519 253 | |
| Income tax (20%) | 64,359 | 72 257 | 80 156 | 88,054 | 95 952 | 103,851 | |
| Net profit | 257,435 | 289,029 | 320 622 | 352 216 | 383 809 | 415,403 | |
| EBITDA (PE, including taxes and depreciation) | 374 277 | 414 873 | 455 469 | 496,065 | 536 661 | 577 257 | |
| EBIT (PE, including taxes) | 372,577 | 413 173 | 453 769 | 494,365 | 534 961 | 575,557 | |
| Accrued Cash Flow (taking into account the initial investment) | -592 120 | -303,092 | 17 530 | 369 746 | 753 555 | 1 168 958 | |
| Cumulative net income | 735,100 | 1 248 757 | 1 344 750 | 1 696 966 | 2 080 775 | 2,496,178 | |
| Name of product | Indicators | 19 | 20 | 21 | 22 | 23 | 24 |
| Animals | Revenues | 365 000 | 381 900 | 398 800 | 415,700 | 432 600 | 449 500 |
| Purchase price | 214 706 | 224 647 | 234,588 | 244,529 | 254 471 | 264 412 | |
| Medicines | Revenues | 382 800 | 402,600 | 422 400 | 442 200 | 462 000 | 481 800 |
| Purchase price | 191 400 | 201 300 | 211 200 | 221 100 | 231 000 | 240 900 | |
| Feed | Revenues | 483,700 | 508,100 | 532 500 | 556 900 | 581 300 | 605,700 |
| Purchase price | 284,529 | 298,882 | 313 235 | 327,588 | 341 941 | 356 294 | |
| Equipment | Revenues | 228 000 | 239 700 | 251 400 | 263,100 | 274 800 | 286 500 |
| Purchase price | 114 000 | 119,850 | 125,700 | 131 550 | 137 400 | 143 250 | |
| Accessories | Revenues | 382 800 | 402,000 | 421 200 | 440 400 | 459 600 | 478 800 |
| Purchase price | 153 120 | 160 800 | 168,480 | 176 160 | 183,840 | 191 520 | |
| Total revenue | 1 842 300 | 1 934 300 | 2 026 300 | 2 118 300 | 2 210 300 | 2 302 300 | |
| Variable costs | 1 185,355 | 1 237 863 | 1 290 371 | 1 342 879 | 1 395 387 | 1 447 895 | |
| Wage | 176 692 | 180 372 | 184,052 | 187 732 | 191 412 | 195,092 | |
| Deductions from the FOT (30% of the salary of full-time employees) | 50,908 | 52,012 | 53 116 | 54 220 | 55 324 | 56,428 | |
| Purchase of goods | 957 755 | 1 005 479 | 1 053 204 | 1 100 928 | 1 148 652 | 1 196 376 | |
| Fixed costs | 98 200 | 98 200 | 98 200 | 98 200 | 98 200 | 98 200 | |
| Rent (80 sq.m.) | 70 000 | 70 000 | 70 000 | 70 000 | 70 000 | 70 000 | |
| Communal payments | 6,000 | 6,000 | 6,000 | 6,000 | 6,000 | 6,000 | |
| Advertising, marketing, printed materials | 4,000 | 4,000 | 4,000 | 4,000 | 4,000 | 4,000 | |
| Depreciation | 1 700 | 1 700 | 1 700 | 1 700 | 1 700 | 1 700 | |
| Unexpected expenses | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | |
| Taxes (VAT, on property) | 6,500 | 6,500 | 6,500 | 6,500 | 6,500 | 6,500 | |
| Total expenses | 1 283 555 | 1 336 063 | 1 388 571 | 1 441 079 | 1 493 587 | 1 546 095 | |
| Profit before taxation | 558 745 | 598,237 | 637 729 | 677,221 | 716 713 | 756 205 | |
| Income tax (20%) | 111 749 | 119 647 | 127,546 | 135 444 | 143 343 | 151 241 | |
| Net profit | 446,996 | 478 590 | 510 183 | 541 777 | 573 370 | 604 964 | |
| EBITDA (PE, including taxes and depreciation) | 617,853 | 658,449 | 699 044 | 739,640 | 780 236 | 820 832 | |
| EBIT (PE, including taxes) | 616 153 | 656 749 | 697 344 | 737 940 | 778,536 | 819,132 | |
| Accrued Cash Flow (taking into account the initial investment) | 1 615 954 | 2 094 543 | 2 604 726 | 3 146 503 | 3 719 873 | 4,324,837 | |
| Cumulative net income | 2 943 174 | 3,421,763 | 3 931 946 | 4 473 723 | 5 047 093 | 5,652,057 | |
These tables are calculated based on the average prices for each of the group of goods. As can be seen from the presented data, the break-even point of the pet store will come already on the sixth month of the project launch, with all investments will be returned to the fifteenth month of the pet shop. According to the sales plan, the sale of feed and medicines brings the greatest revenue to the pet store, sales will grow from month to month. At the same time, it will be possible to reduce advertising costs, because in a year your pet store will be recognizable, and the need for active marketing policy will fall away. It is assumed that the initially purchased goods will last for two months, starting from the third month you will have to order a new product for sale. It is necessary to remember that over time you can introduce new services, for example, cleaning of aquariums,
8. Risk factors
The main risk of your business is related to the trade in live goods and pharmaceuticals. Therefore, it is necessary to get acquainted with all the documentation that should be in your pet store and which you can show when checking by the inspection authorities. There is also a risk that the license will not be issued by the Rosselkhoznadzor, so it is advisable to study all the nuances and possible reasons for the refusal of the state body to issue it. In addition, your business is closely connected with suppliers of medicines, feeds, animals, etc., it is very important to clearly prescribe in the contracts all the subtleties associated with the delivery and payment of goods, adhering to the norms of the Civil Code and other regulations. In addition to all of the above, there is a risk of recruitment of unqualified personnel, and this, in turn, will affect the sales volume, because customers will not trust nonprofessional employees with the health of their pets. Before hiring a consultant, train employees and check the recommendations of employers from previous jobs.
