Progressive Pet Products trade show has announced its second keynote program, “Marketing to Millennials: Consumer Trends & Retailing Impacts,” scheduled for 8:30-9:30 am on Thursday, August 25.
Joining the show’s opening morning keynote session by entrepreneur Bill Rancic on Wednesday, August 24, this additional presentation by Jeff Fromm, the “Millennial Marketing Guy” and board member of Three Dog Bakery, will challenge retailers to unlearn and re-imagine what they thought they knew about the millennial generation, including the retail customer journey, peer to peer communications and why millennials prefer certain brands over others.
“Midwestern pet retailers and pet care service businesses need to be attuned to the expectations of the millennial consumer,” says Dean Russo, group show director, P3. “Millennials pet parents are proving that they are willing to spend the extra money on higher priced pet products and services to ensure that they are purchasing high quality goods and services, as well as food and treats, which affect their pets’ overall health and well-being.” Jeff Fromm, the Millennial Marketing Guy and president of FutureCast adds, “Experience innovation will be a key driver for premium pet retailers as they seek to serve the next generation of pet owners. Always be helping (ABH) will replace Always be closing (ABC) when working with millennial pet parents. While some companies fear the unknown of the ‘innovation generation,’ the real winners are those retailers and service providers who engage and interact with today’s Millennial Mindset consumers.”
Jeff Fromm is the Millennial Marketing Guy. Fromm is president of FutureCast, a marketing consultancy that specializes in millennial trends and he is also a contributing writer for Forbes. Fromm has spent significant time researching the millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015).
Fromm’s program joins a number of educational programs and networking events, including the opening keynote address from Illinois’ own Bill Rancic, an entrepreneur, New York Times best-selling author and winner of NBC’s The Apprentice on Wednesday, August 24 from 8:30-9:30 am. Following the opening keynote addresses, attendees can take advantage of more than 20 quick learning sessions during the two-day Independent Retailer Conference held on the show floor. An industry networking event is also scheduled following the close of the show on Wednesday, August 24 at the Landshark Beer Garden at Navy Pier This event is open to registered retailers and exhibitors.
In addition to educational programming and networking events, P3 is focused on bringing the industry’s newest pet products from every sector of the industry to the region’s retailers. The show has attracted the support of brands like Blue Buffalo, Nestle Purina, and Mars Petcare as well as industry distributors like American Distribution and Manufacturing Company, Phillips Pet Food & Supply and General Pet Supply.
A highlight area of the show will be a special Incubator Feature Area showcasing prototypes and product innovations from brand new companies (less than 2 years in business) and inventors. Retailers can see the newest innovations from A Pet with Paws, Bio Urn 4 Pets, Chews Happiness, Knots of Fun Happy-Hands Happy Dogs, Nature Side Cat, Pet Me, Poochie Boots, Prim-enove and many more. For more details, visit www.p3petshow.com
