There’s little doubt that esports is quickly gaining popularity in and out of the traditional gaming scene. A lot of that has to do with Turner’s ELEAGUE, a growing brand streaming and broadcasting esports events and features both online and on television.
And their latest partnership with Riot Games has already started generating a lot of buzz.
Set to air next Friday, October 19, at 11 p.m. EDT/PDT on TBS, ELEAGUE will broadcast a one-hour-long feature on League of Legends called ELEAGUE’s Esports 101: League of Legends.
The special will be hosted by League of Legends experts Bil «Jump» Carter and Kelsie «KayPea» Pelling. They will discuss the culture, history, and in-game elements of the MOBA’s esports presence while highlighting why the MOBA has been so successful in the space.
The television special will air at about the halfway point of the League of Legends World Championship, which began on October 1 and will continue through November 3.
Craig Barry, EVP & Chief Content Officer, Turner Sports, had this to say about the television special:
League of Legends has a massive, global fan base and ELEAGUE welcomes this opportunity to both celebrate the game’s passionate community and provide additional opportunities to broaden its reach to a new audience.
ELEAGUE continues to expand its content experiences and overall portfolio through a collection of partnerships that showcase the biggest titles in esports and their unrivaled community of fans.
The announcement comes among a slew of surprise ELEAGUE partnerships this month. Earlier in October, the esports broadcaster announced a partnership with Nintendo for Super Smash Bros. Ultimate, as well as with Activision, where ELEAGUE plans to provide live stream coverage for Call of Duty: Black Ops 4 the day after it releases.
ELEAGUE has put a lot of work into legitimizing esports for casual fans and tangential demographics alike. Behind-the-scenes looks like these have been key to that success.
Stay tuned to GameSkinny for more news and info on ELEAGUE as it develops.