In the fast-paced world of social media, there are changes and updates constantly. There’s always something new every couple of hours. Not only are there social network updates to look out for, but also social platforms features, industry news, pop culture updates, Twitter trends, and even hashtag days (i.e. #InternationalCatDay). And we all know that what’s trending one day, may not be the next day. The pressure of being relevant can get overwhelming, especially if you’re managing social media for your company.
So how do you keep up? We’ve rounded up the best three tips and tricks to get you on-trend.
1. Set up RSS alerts on Social Media News Sites
RSS feeds can be an incredibly helpful tool when used correctly. When you keep tabs on certain sites, you’ll get updates on breaking news, trends, and industry insights in just a matter of seconds. With this up-to-date insight, you can provide your customers with the valuable information they seek. The goal is to convince them that you’re an expert and they can count on you to be their one-stop-shop for relevant news.
In addition to RSS feeds, RSS alerts give you a notification as soon as an article is published. Follow various news sites, competitor blogs, and influencers who are relevant to your industry to get the most up-to-date information. As experts, these sites are always the first to know about any industry updates and are a reliable source of information.
There are several RSS solutions available, but Feeder is an industry favorite. There’s a free option available, but to get instant notifications, Feeder requires an upgrade. Don’t fret. Unlike other monthly subscriptions, this one is actually affordable, as the pro subscription is priced at $4.99/mo. Feeder also offers a Google extension, and their app is incredibly useful and a time-saver. You can share blogs or check on new content on both your desktop and mobile. Getting started is easy and it’s worth checking out.
2. Set up social alerts for industry influencers
Setting up social alerts on industry leaders is important. They’re more likely to tweet or post on Instagram first before writing an in-depth article about an update. Some examples of leaders are a company or individual who writes articles in trade journals, or who gets invited to give keynote speeches at conferences. Also look for individuals who get interviewed by media as industry experts, and write the books in their fields. Basically, a leader is a company or someone that everyone in your industry knows about.
Let’s get started!
- Identify your industry and market leaders
- Find their social profiles
- Set up alert notifications
- Go to a profile you’d like to follow.
- Next to the “Follow” button, you will see 3 dots. Click on it.
- Click on “Turn on mobile notifications.”
- Go to the profile page you’d like to follow.
- Tap the triple dot button on the top right and corner.
- Click on “Turn on Post Notifications.”
Long commutes? Doing chores? Eating breakfast? These are the perfect times to listen to your industry’s best podcasts. Podcasts are “in” now, and definitely something worth checking out. In fact, podcasts are so popular that podcasts like Pod Save America even have a show on HBO. These experts are always in the know and provide valuable insights. At times, they might also connect with their community through Q&A sessions.