In the past, businesses didn’t have the opportunity to get creative with their business cards sizing. Cards were 3.5 inches by 2 inches and that was that. Today, thanks to more advanced and accessible printing capabilities, business owners, entrepreneurs and freelancers have the freedom to make their cards as big or micro-sized as they please.
If you’re about to embark on the business card creation process, the first thing you need to do is select an appropriate size. This chart shows some of the most popular sizes for business cards:
To discover which size is right for you, keep reading. We break down these popular sizes and what types of businesses will want to use them.
3.5″ x 2″
Just because you can get creative with your business card size doesn’t mean you have to or even that you should. If you work in a corporate job, offer professional services or target a more traditional clientele, the standard 3.5 inches by 2 inches may be the best size for you. The great thing about this card size is that it fits squarely in wallet card slots.
2″ x 2″
Squares aren’t just for squares – square cards are becoming increasingly popular for creative types. If you want to immediately be seen as someone who thinks outside of the box, try out this size. Don’t just get imaginative with shape, however. Make sure your logo and typography support the impression the square form communicates.
3.5 x 4″, Folded
Do you have a lot of valuable information you want to share with prospects? Consider using a 3.5 inches x 4 inches card that folds down to the traditional 2 inches x 3.5 inches. Many businesses, such as dental practices, hair salons and medical offices, use this structure to double as appointment cards. With all that extra space, you can get really creative with copy or design.
1.5″ x 3.5″
Are you more of the straight-to-the-point, no-fluff type business owner? If so, consider going with a slimmer form. These are great to hand out and to use as packaging accents or tags. However, you’ll have to use imagery and typography wisely, as you have limited room to convey your essential information.
2.17″ x 3.35″
This is a larger take on the standard business card size in the U.S. but is actually customary in Europe. If you do business both in the U.S. and internationally, consider using both this size and the traditional 2 inches by 3.35 inches. If you pick this larger form, make a statement by using vertical design instead of horizontal. Rounded corners are always a nice touch, as are textured stock and die-cut logos.
Today’s business owners have a lot of freedom when it comes to designing effective business cards. Not only do you have freedom when it comes to size, but also with the design of your card. For eye-catching photos, vectors, and illustrations, browse the Shutterstock collection. If you’re looking for an easy and quick way to use your cards, try Shutterstock Editor. You can size the canvas, add images, illustrations, and your own logo, and layout everything perfectly.