The messengers overtook the social network by volume of traffic. According to Statista April 2019, the most popular messenger in the world WhatsApp c was 1.6 billion active users. In second place is Facebook Messenger with 1.3 billion users, the third – WeChat with an audience of 1.1 billion, which consists almost entirely of the Chinese.
November 15, 1996 high school students from tel Aviv Arik Vardi, Yair Goldfinger, SEFI Vigiser and Amnon Amir has launched instant messenger to exchange messages. The project has been named ICQ was the first messenger. Over the past 20 years messengers have totally changed communication by allowing users located anywhere in the world instantly share information.
The messengers began to change in ecosystems. They allow not only to exchange photos and video with friends, but also, for example, to order food or to transfer money via in-app payment services. Such a function already have Chinese WeChat, aspire to this Telegram and Facebook, announced its plans to create a cryptocurrency which it will be possible to pay for purchases and orders right in the app.
To use the potential of instant messengers seek the big banks, online retailers and delivery services by integrating them into their business processes. For example, in March 2018, the savings Bank has bought a majority stake in the company “Dialog” – the developer of the messenger Dialog enterprise. In retail, according to AKIT, more than a third of companies use im, most WhatsApp to communicate with customers.
Fact: the Most popular Russian instant messenger, according to Deloitte – WhatsApp. They account for 69% of smartphone owners. In second place Viber – 57%, third place Skype – 45%.
Quote: “We use apps for messaging more than social networking, and prefer private messages public: messengers create the illusion of privacy” (mark Zuckerberg, CEO of Facebook).
All the changes that have occurred in the transport system of the capital in recent years, the Muscovites are strongly associated with the name Maxim Liksutov. In spring 2011, 35-year-old head of the Board of Directors of “TransGroup” Moscow mayor Sergei Sobyanin has appointed his adviser, and in December the Department for transport. Liksutov said that part of the assets sold to partners, and another part is transferred to the control.
Two months later, the new officer announced the beginning of a bold experiment – the introduction of free Wi-Fi in some trains. That day he presented the program of development of transport complex, strategic task being to combat congestion by using transplantation of motorists to buses and subways.
Under the program “Development of transport system…” was supposed to be allocated for the next four years is 2.2 trillion and rapidly build roads, to create 1 million new Parking spaces, making Parking in downtown is paid, to improve public transport, create a Small ring of the Moscow railway to run it for passenger traffic. The reconstruction of the 54-kilometer railway’s Small ring, now known as the ICC. The implementation of the program began with the establishment of a system of evacuation. In July 2012, the city Duma adopted a law that increased the tariff for the evacuation of up to 5,000 rubles (three times higher than previous) and decided five times to increment the number of batches – up to 1000 machines.
In September 2012 he became Deputy Sobyanin. In may 2013, in the capital earned the first major system on the bike, which was arranged 40 Parking lots and Bank of Moscow (later the sponsor was also the savings Bank) purchased 1,000 bikes. A month later came the “Troyka”, suitable for fare payment on many types of transport, including the ICC, opened in September 2016. It became the 14th branch of the Moscow metro. Was expanding and the network traditional metro. The Moscow metro since 2011 has built a record by world standards, rates were opened 74 new stations by 2022 is to be built 220 km of new lines.
Fact: By 2018, Moscow has ranked first in the world in the number of hours (210 per year), which drivers lose in traffic jams, according to a study load of cities conducted by INRIX. In second place – Istanbul (157 hours).
Quote: “Moscow is of great importance taking place before our very eyes transport revolution” (Timur Bashkaev, Director of architectural Bureau “of ABTB”).
Global standard of mobile Internet GSM for 2G networks-generation was registered in 1991. In Russia it appeared in the late 1990-ies, but a sharp jump in the development of networks was associated with snowballing increase in the number of smartphones in the late 2000s. In 2019, according to research company GfK, the number of mobile Internet users in Russia amounted to almost 55 million – 61% of the total number of Internet users.
An important sign of the times – the rapid growth of the audience of mobile users only – those who use only mobile access. During the year they were doubled, their share in Russia- 35%. The price of a megabyte, we have one of the lowest in the world: the country ranks second in the world mobile Internet after India, but the speed and transmission quality is comparable with European countries and the USA.
Communication every year more and more flows in the Internet: while the income of the operators from calls and SMS messages is decreasing rapidly, a driver of revenue growth begins mobile Internet traffic. To ensure this growth, mobile operators around the world are starting to test the next generation network. During the football world Cup in 2018, “MegaFon” held Russia’s first live broadcast of a football match using the technology of 5G, and in the summer of 2019 point for testing of new generation networks have already emerged among operators MTS and Tele2.
However, to launch a fully commercial 5G network earlier 2022-2023 year, operators are unlikely to: according to the savings Bank, the building of infrastructure in Russia will take several years and will cost operators 400 billion.
Fact: Moscow has more than 2,000 Wi-Fi locations, with the mobile Internet costs Muscovites eight times cheaper than the new Yorkers.
Quote: “Wi-Fi will die very soon. He is already dying. We see a large increase in the consumption of LTE in places where you would expect to see consumption through Wi-Fi. I believe that 5G will affect the user behavior when people are not Wi-Fi home networks and all the rest. They will all be less than good 4G and 5G” (Vasil Latsanich, the General Director of “VimpelCom”, “statement”, 16 April 2018).
Hard to imagine that in 2009 a taxi or you could catch on the side of the road, or cause, call the dispatcher of a taxi company. The only automation solution was then service “Taxonic” search engine for the city’s many taxi services. Changes began in the fall of 2011, when in Russia came the first service, which simplified the call “engine”, – “Yandex.Taxi”. Gettaxi from the Israeli company Gettaxi has entered the market in 2012, the American Uber came after all, in 2013.
All three aggregators taxis were similarities but there were differences. “Yandex.Taxi” cooperated with the fleets, and Gett and Uber – not only with them but with the drivers alone. The business scheme of each assumed that they are getting from fleets and drivers a Commission: the “Yandex.Taxi” was 8% without VAT from the revenue fleet, the Gett – 15%, Uber figures have not been disclosed, but in 2018, the press service admitted that the Commission was 20%.
Every company has a system of quality control of work of drivers – internal feedback, which make up the rating. In “Yandex.Taxi” it was derived from the grades for the entrance exam, Gettaxi, the driver needs after the exam to score points, Uber was initially given the maximum rating of five stars, which is impossible to lose. In all companies from independent work – access to lucrative trips to the airport, like Gett, or extra money for each ride, like Uber.
But the dumping and subsidizing trips to win market share proved to be fatal for Uber – the number of markets he had to enter into partnership with local operators. In Russia, it partner has become the “Yandex.Taxi”, which won a controlling stake in the combined company. In 2017 they have agreed to join the business in Russia and five CIS countries: Kazakhstan, Belarus, Azerbaijan, Armenia and Georgia.
In the same 2017 in the market was another, “non-core” player Mail.ru Group, invested in the capital of the company “Citymobil” and regional “Lucky”. The General Director of holding Boris Dobrodeyev claimed that in mid-2018, by number of orders “Citymobil” became the second player in Moscow.
The main players: “Yandex.Taxi” (joint venture with Uber), Gett, “Citymobil”
Fact: the Russians, who pass less 5388 km per year, taking a taxi is cheaper than by private car, according to a study of HSBC.
In the late 1990s, it was hard to imagine that financial services – loans, deposits, insurance may be available outside of Bank branches. First mobile technologies appeared just then, but they were very modest and were limited to receiving SMS about the status of the account.
In 10 years the situation has improved, but not much. Already, there are smartphones, but app banks were simple and were only allowed to monitor the status of the account, look for a Bank branch on the map and do the template translation. If there is a problem, I had to go to the office.
After 10 years, the world has changed. Now the mobile app is a mini-Bank in your phone, where you can buy tickets to the movies or theatre, investing in the stock market, to pay fines and order reference. Instead of going to the Bank, chat with the employee of the Bank or artificial intelligence or conversation with the voice assistant.
In Russia mobile apps banks are about one-third of citizens. That’s a lot, although less than in the United States or in some European countries, where mobile applications, according to the Bank ING, is about 60-70% of the population.
The development of mobile banking changed the landscape in the financial sector. A bet on the mobile application does, for example, Sberbank, which claims the title of technology companies. Through the app Tinkoff Bank develops lifestyle-banking – when the Bank becomes the client’s real financial Advisor.
Mobile banking is also a way to fight poverty, believes the billionaire founder of Microsoft bill gates. So, according to gates, FINTECH mobile app M-PESA has changed the life in Kenya. Local residents traditional banking services were not available, the money they kept in the cache, but thanks to running in 2007, the service could store and transfer money using mobile phone.
“In the next 15 years, digital banking will enable poor people to better control their money and change their life,” said gates in 2015.
Players: in Russia there are mobile apps for most banks, but the most advanced, judging by the ratings, the Tinkoff Bank, Sberbank and Alfa-Bank
Fact: 45% of Russians, according to the Bank, use mobile and Internet banking.
Quote: “We need banking but we don’t need banks anymore. Do you think someday we will be able to open a Bank account or get a loan without physically coming to the Bank?” (Bill gates, 1997).
The idea to create a company combining services delivery ordered online food was born to two entrepreneurs over lunch: Levon Hovhannisyan and Anna Shkerina discussed the possibility to concentrate these services on one website. At that time the market existed only specialized players – “Pizza city”, “Transpitstsa”, “Pizza Capital”, which did not take the newcomer seriously.
The company’s founders hired a developed by the company Helix, which in six months made a website, rented an office in the attic on Pyatnitskaya, planted there two operators, and a year later, on 1 September 2009 launched a portal www.delivery-club.ru. Initially, they found about a hundred partners that have offered delivery for a fee of 10%. The first investments from their own funds amounted to about $500,000.
In 2011 the aggregator has attracted a tranche of the investment, approximately $1 million from the investment Fund AddVenture. In 2013, $8 million in a company working in 18 cities, invested some of the funds headed Phenomen Ventures, and in June 2014, 100% of the project bought the German company FoodPanda. According to estimates, they paid for Delivery Club $50 million In 2016 Delivery Club was bought from FoodPanda holding Mail.ru Group for $100 million.
According to “Sberbank CIB” and in 2018, market share Delivery Club was on the number of orders in the Moscow market of 46%, and “Yandex.Food” created in January 2018, with 43 %. A second leader appeared on the basis of the company Foodfox bought “Yandex.Taxi” in 2017. In early 2019 about creating the same service stated online retailer Ozon.
Key players: Delivery club, “Yandex.Food”
Quote: “the Russian market of meal delivery continues to grow steadily, which confirms the correctness of our decision to go to the foodtech segment” (Dmitry Grishin, the Chairman of the Board of Directors Mail.Ru Group).
The portal of the Federal public services for the first time earned in December of 2009, but then it only gave background information. The ability to register an account and, accordingly, to order services remotely appeared only in April 2010.
Now through the portal hosts hundreds of millions of transactions each day. Users can remotely execute hundreds of services, including pay traffic fines and taxes, to apply for marriage registration, the results of the Russian and foreign passports, just to see the doctor, check out retirement savings, or to register vehicles. “But we understand that is still far from being able to give the citizens of the world’s best service”, – said in July “digital” Deputy Prime Minister Maxim Akimov. President Vladimir Putin agrees. In the message to the Federal Assembly in February of 2019, he said that all key government services be translated into this format, “when a man is enough to send the request to the required service, and the rest of the system needs to do on their own, automatically.”
To do this, the portal will appear 25 superservice – digitized features, grouped by typical life situations (birth of a child, making an accident on evroprotokol, pensions, etc.). For example, superservis “the Birth of a child” brings to 15 minutes execution of documents and payments which can take up to 12 personal visits to state agencies or two or three to the MFC 10 applications on paper. “This time we want to do is not as convenient to us, and as convenient to people” – promised the Deputy Prime Minister. The development is a subsidiary of “Rostelecom” – “RT labs”. The work involved specialists of Sberbank, Yandex Mail.ru Group and other IT companies.
Fact: Only on the portal is available more than 330 the electronic services. Top 5 most popular services included a review of the electronic diary schoolboy, search and payment of fines STSI, AMP and MADI, taking readings of water meters, obtaining information about visiting educational institutions and nutrition, search for a taxi.
Quote: “Often the campaign for public services starts digitally and ends in ordinary paper” (Maxim Akimov, the Deputy Prime Minister, July 31, 2019).
Possibility to rent a car for a few minutes appeared in Russia in 2012, when Moscow earned the car-sharing company AnyTime, and in Saint-Petersburg Street Car. Both companies have not survived to the present day (first consumed “Telemobile” in 2018, and the second closed in 2015).
Today, the oldest player in the market – YouDrive, which works in Moscow in the summer of 2015. Co-founder and CEO Boris Golikov started with partners to realize ideas of the American careregular operator Zipcar in Moscow with dozens of cars Skoda (now the company has 1,500 machines).
In September 2015 in Moscow started car sharing from “Telemobile” a year earned BelkaCar, in 2017-2018, they were joined by 11 companies, among them the current leader in the fleet “Yandex.Drive” (6500 machines in December 2018). In 2018 in Moscow car-share were 16 500 vehicles, number of trips per year has increased 3.5 fold, to 23 million in the Summer of 2019 carsharing Park of the Russian capital consisted of 23 500 cars. PwC analysts believe that in the next two to three years, the number karteninhaber machines in Moscow will increase to 30 000 this will be a saturation point, after which new players will not be able to compete with leading operators.
This market is unlikely to grow without the support of the Moscow government. Reduced fee for Parking for careregular car is 60 000 rubles for three years. Moscow also karteninhaber companies reimburse part of expenses for payment of percent on loans and leases for the procurement of vehicles. City officials are confident that the car sharing helps decongest the streets of the capital: that one carsharing car replaces 15 personal. While Moscow occupies the first place in the list of 220 cities with the biggest traffic (2018 Global Traffic Scorecard).
Carsharing company, debug technology in Moscow, explore new regions (in the summer of 2019, the car sharing worked in 18 cities of Russia) and acquire the services of: mobile stations, rental scooters, scooters and even boats – in the summer it in test mode began to take in the rent YouDrive.
Fact: the JPMorgan Analysts believe Moscow market of car sharing one of the most progressive in the world. For the first half of 2019 carsharing the car rented 24 million times – a million times more than for the whole of 2018.
Quote: “we have an idea about another project, which can be called “the people’s car-sharing”. The world is engaged in the development of this new idea, when the citizen can for the type of car sharing to pass throughout the day my car” (Sergei Sobyanin, mayor of Moscow, August 2018).
The very first video on YouTube was uploaded in April 2005, and today it is the second most visited website in the world. Video tight began to penetrate into people’s lives with the Internet. Today on gaming streaming service Twitch, every day more than 15 million users, the number of paid subscribers online cinema Netflix has reached 139 million.
In Russia by the beginning of 2019 the number of Internet users over the age of 16, according to the research company Gfk, over 90 million Almost half of active Internet users in Russia, 44%, watch streams or stream yourself, says the report of the platform DonationAlerts (owned Mail.ru Group). The stream today is the stream not only games, but also concerts, events, simple events of everyday life of Internet users.
The impact of help has become so powerful that their activities bothered the authorities. In 2017 videobloger Sasha Spielberg spoke at the parliamentary hearings on the youth policy, urged MPs to “become more transparent”. And the speaker of the state Duma Vyacheslav Volodin, in response to the initiative of the Deputy of LDPR Vasily Vlasov enhance citation with the help of bloggers said that MPs can’t afford it.
Traditional media also drew attention to the market influencers that attracts more and more marketing budgets of large companies. In July 2019, “national media group” has bought 50% blogersha Agency Hype Agency, which is signed by 45 bloggers, filming on beauty, gaming, fashion, feminism, travel, etc. the Audience for each of them on YouTube and Instagram from 50,000 to 3.5 million subscribers.
Fact: Every minute on YouTube loaded more than 500 hours of content. It’s 30 000 hours per hour and 720 000 hours a day.
Quote: “Videoblogger now is including business, and many of them earn so many <…> Your salary is not enough to work and a week with them” (the speaker of the state Duma Vyacheslav Volodin, deputies of help, 14 June 2017).
Who has not encountered the need for minor repairs in the apartment or help in learning a foreign language? The market offered solutions, even when there are no official market was not. And when he was found, like the newspaper “hand in hand” began with the insistence of the matchmakers to bring artists with clients. The Internet has picked up the baton by taking a shortcut “husbands on an hour” to consumers. Aggregators came later, but they did not immediately recognize its benefits.
For example, the creators of the service YouDo, which appeared in 2009, initially called together his company “exchange stupid errands”. She organized, for example, competitions of eating lemons or drawing funny self-portraits. The founders spent two years and $1 million, until he noticed that their audience, amounting to about 1 million people, began to appear very mundane orders: to nail a shelf, walk the dog, take family package. In 2012, YouDo reconfigured. A year to recruit craftsmen for the repair and home service has become a portal Profi.ru and then offers household services appeared on Avito.
In 2014, the team of “Yandex” noted that requests for household services meet the average 3.3 million times a month, of which 600 000 from Moscow. The company decided to create an aggregator of the aggregators combine existing services such as YouDo, Profi.ru that “GRUZOVOZOFF”, “Brownie”, “the Center of services 007” and other entities, bringing together some 20,000 performers of orders of physical persons. However after a year the technology giant had to close its service because, as decided in the company, creating loyal customer base would require too much time. In 2018, the search engine tried again on a different basis: its service “Yandex.Services” did not work with as many partners as the predecessor, and directly with artists.
2019 showed that the major repair companies, even with their own aggregators lose the market of individual craftsmen. For example, MTS launched the service on home appliances repair, cleaning and other services we had six months to close it: to compete with for masters was impossible.
The main players: “Yandex.Services”, Avito, YouDo, Profi.ru
Fact: A number of contact requests on ads in the services section in 2018 increased by 20%, from 75 million to 90 million