Business rules Larry page

Should anyone fail to achieve success? No. We do something different. I think it’s outrageous when they say that in the industry there’s only room for one company. When we started with search, everyone said, “You guys don’t succeed, there are already five search companies.” We said, “Yes, but we do something different.” So I look at these things.

If you read articles about our company or technology industry in General, it’s always about competition. They like to describe sports. But it is difficult to list truly amazing things that happen exclusively because of the competition. You will be pleased to come to work if the best you can do is to break another company that does roughly the same thing?

Most companies eventually die. They do the same things with slight modifications. It is natural for people to do things that will not lead to failure. But cosmetic changes will exhaust themselves over time. Especially in technology. Therefore, an important part of my job is to shift the focus of people that is not a cosmetic improvement. For Example, Gmail. When we released him, we were a search company. It was brave for us to run the postal service. The desire to give people 100 times more space than they could get from other services. But we would not have succeeded, if only a little improve existing products.

Do not delegate. Do all you can do yourself, so it will be faster.

The idea is more important than age. If someone is young doesn’t mean he deserves respect and support.

The worst thing you can do is say, “No. Point.” If you say “no”, find a way to make it better.

In fact, not only scientific and technical progress moves society forward. It move forward people who have ambitions.

Steve jobs always told me that we are doing too much. I replied to him that he is doing enough.

If you change the world, you’re working on important things. You are interested to get out of bed in the morning. This is the most important. You want to work on important projects – and this is lacking in the world. I think we have to Google it is. We have always had bulk.

You need to do breakthrough things, not small things. There are many ways to improve the lives of people in the world through technology. At Google we work with 0,1% of all these possibilities. All technology companies together make about 1%. This means that there is 99% no one has explored the territory. Investors always worry, “Guys, you spend too much money on these crazy things.” But today they admire these things most of all – Youtube, Chrome, Android. If you’re not doing something crazy, you are doing something wrong.

Give people the opportunity to leave work for nine out of ten will not be doing what I do now. <…> Everyone should be hard and inefficient to work on something to keep my job. In my opinion, it doesn’t make any sense.

Even if the current profession and work places are destroyed, in the short term it compensates for the reduction of costs. <…> The new technologies will make businesses not 10% but ten times more effective. I think things will get much, much cheaper. <…> It is impossible to wish that this did not happen, it still happens. The economy will open up amazing opportunities. When more computers that can perform more and more work, it will fundamentally change our view of work.

From Xerox was a unit with stunning RnD.They have invented many of the computing tools. But they were not engaged in the commercial side. Requires both. Take for example one company that I admire – Tesla. They not only created an innovative vehicle, but they also, I believe, spend 99% of their effort to sell this car. When I was growing up, I wanted to be an inventor. Then I realized that the inventors become the heroes of sad stories about people like Nikola Tesla – amazing people who do not have a significant effect on society because they have never turned their inventions into businesses.

You can have the wonderful Google Maps in the world, but if nobody uses them, they do not make any sense. Our philosophy has always been based on the need to introduce the product as a lot of people.

We want to make the technology that everyone loves to use, and which affect everyone. We want to create beautiful, intuitive services and technologies that are so stunningly useful that people will use them twice a day as toothbrush. Not many things people use twice a day.

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