In January of 2018 Federer won his 20th Grand slam title, winning the Australian Open. His charitable Foundation has raised more than $40 million to implement a big project by the end of 2018 to give the opportunity to get an education millions of children in Africa.
And is Federer earns more than any other athlete in the world. Its affiliate contracts with Wilson, Credit Suisse, Jura, Lindt, Rolex, Mercedes-Benz and NetJets last more than 10 years. And sponsorship portfolio Roger continues to grow.
In 2017, signed a deal with Barilla, and in 2018, Federer changed the outfitter – now, instead of Nike it puts the Japanese brand Uniqlo. A 10-year contract will bring the player nearly $30 million a year.
2. Rafael Nadal, 32, Spain
No. 1 in ATP rankings
Total revenue of $41.4 million
Prize $14.4 million
Advertising income of $27 million
Nadal returned to the first place ranking at the beginning of 2018 for the first time in three years. He is the main favorite for the US Open and the face of the new AO Tennis video games released this year. In 2016, Nadal has opened a tennis Academy in his native Manacor in Spain. Another he offered to open in Boca Raton in Florida, however, the city government eventually abandoned the project.
3. Kei nishikori, 28 years old, Japan
No. 19 in the ATP rankings
Total revenue of $34.6 mn
Prize $1.6 million
Advertising revenue of $33 million
Due to a wrist injury the last five months, Nishikori hasn’t played tournaments, but the sponsors still appreciate the Japanese star. Over the past 12 months, Asahi, NTT, Japan Airlines, Lixil and Nissin has renewed a deal with a tennis player. All of these companies are sponsors of the Olympic games in 2020 in Tokyo, and Nisikori – the face of the Tokyo Games, so agreement is low before that date. In addition, a partnership portfolio of 11-times winner of ATP tournaments presented by Uniqlo, Wilson, Nike, Procter & Gamble, Jaguar and rolex.
4. Novak Djokovic, age 31, Serbia
No. 6 in the ATP rankings
Total revenue of $23.5 million
Prize money $1.5 million
Advertising revenue of $22 million
Victory in July 2018 at Wimbledon first Grand slam title for Djokovic over the last two years, but the 13th in his career – and this is the fourth result in the history. In US Open, where Novak has won twice (2011 and 2015), he came among the favorites. In 2017, the tennis player was replaced by the outfitter. A five-year deal with Lacoste implies compensation to the former sponsor Uniqlo.
5. Serena Williams, 36 years old, USA
No. 26 in the WTA rankings
Total revenue of $18.1 million
A prize of $62 000
Advertising revenue of $18 million
Serena has appeared in the tournaments because of the pregnancy and the birth of a daughter, which resulted in the prize. The best sponsorship portfolio allows her to remain the highest paid woman in sports. The younger Williams more than a dozen partners: Nike, Intel, Audemars Piguet, JPMorgan Chase, Lincoln, Gatorade, Beats, and others. Only 16 athletes earn on advertising more than Serena. Her marketing profitability – at the level of the world’s top celebrity, according to a study by the Marketing Arm’s Celebrity DBI.
6. Caroline Wozniacki, 28 years, Denmark
No. 2 in the WTA rankings
Total income of $13 million
A prize of $7 million
Advertising income of $6 million
In January of 2018 Wozniacki for the first time in his career won the Grand slam tournament – the Auatralian Open and received $3.1 million for the victory. In the list of its advertising partners Adidas, Rolex, Usana, Babolat and other brands. In 2018, Carolyn together with Ovvo Optics has launched its own range of sunglasses.
7. Grigor Dimitrov, 27 years old, Bulgaria
No. 8 in the ATP rankings
Total revenue of $12.7 million
A prize of $6.7 million
Advertising income of $6 million
Early in his career Dimitrov, nicknamed Baby Fed for stylish tennis, like a game of sport. In 2017, the Bulgarian won four ATP title, including the final tournament, having received for the victory $2.55 million in prize money. Nike has signed a multimillion dollar contract with Dimitrov in 2014, putting him as a future star of tennis.
8. Andy Murray, age 31, UK
No. 382 in the ATP rankings
Total revenue of $11.5 million
A prize of $1 million
Advertising income of $10.5 million
Annual income Murray declined by more than 60% of injuries has reduced his prizes and bonuses from sponsors. So, in 2018, Andy has played only eight matches. But the player is actively investing in various British start-UPS through crowdfunding platform Seedrs. An example of the last application of the Deuce, which aims to make tennis more accessible and affordable.
9. Sloane Stephens, 25 years, USA
No. 3 in the WTA rankings
Total revenue of $11.2 million
Prize $5.7 million
Advertising income of $5.5 million
His first Grand slam title Stevens won the US Open in 2017. This victory was the catalyst for the growth of its advertising revenues thanks to new deals with Nike, Mercedes-Benz, Rolex, Colgate, Chocolate Milk and Biofreeze.
10. Garbine Muguruza, 24, Spain
No. 12 in the WTA rankings
Total revenue of $11 million
The prize of $5.5 million
Advertising income of $5.5 million
In 2017 Muguruza won second career Grand slam tournament – Wimbledon. Due to the important title a tennis player received a large bonus from Adidas and signed a contract with Rolex. Evian included Garbine in a global promotional campaign. Among other sponsors Mugurusi Babolat, Beats by Dre, Rolex, Maui Jim and Caser Seguros.
