19.06.2024

A New Chapter For Docurated & Quark

Today, we are thrilled to announce that Docurated has been acquired by Quark. Together with our new friends at Quark, Docurated will continue to design and develop innovative solutions for sales and marketing.

In 2012, Docurated was created to revolutionize how organizations access, manage, and deliver content to sellers and their prospects and customers. We made it our mission to help companies grow and win deals, converting their content into revenue and insight.

Since then, Docurated has made a significant impact in the world of software, and we have created wonderful relationships with innovative pioneers.

The past five years have been a whirlwind. What began as a dream amongst friends is now a unique product that supports some of the biggest businesses in the world.

I’ll be assuming a new role as General Manager of the new Docurated business unit at Quark. What this mean for our customers is that you will continue to have the same product, with the same people. We also can’t wait to share with you some of the exciting new developments we have planned for the near future.

We couldn’t be more excited about this new chapter. We would like to personally thank our customers, our team, our investors, and all of our supporters.

5 Takeaways from the CEB Sales & Marketing Summit

Our team had the pleasure of attending the CEB Sales & Marketing Summit where we engaged with sales and marketing thought leaders and practitioners from leading organizations around the world.

Below is a short summary of our key takeaways from the conference.

  1. In order to sell effectively in today’s world, B2B suppliers must understand how customers move between digital and in-person buying channels. This is a process that most organizations aren’t able to support.
  2. With more accessible information and vast information networks, some think selling is doomed.  This could not be further from the truth – instead technologies like sales automation and personalization will separate the wheat from the chaff.
  3. In the new world, Salespeople need to be more like marketers in this new digital world – understanding and leveraging digital technologies.  Marketers need to be more like salespeople and develop tailored messaging for each key customer.
  4. Three principles to turbocharge your website:
    1. Give customers an entry point on their terms
    2. Signal your solutions in customer’s language
    3. Help customers do what they are on your site to do
  5. Marketing in B2B has evolved to drive support for enablement leveraging three key technologies:
    1. Artificial Intelligence – to predict everything from which leads are most promising to which content will be most effective
    2. Natural Language Processing – to understand prospect intent
    3. Augmented Reality – to more directly engage with prospects in compelling ways

Facebook Backlash Reminds Small Businesses to Respect Customer Data

Facebook has reportedly decided against soon revealing a slate of new products that may spark privacy concerns, as it is currently engulfed in thunderous backlash over its data management practices.

Facebook Smart Speaker Launch Is Delayed

One of the devices is a smart speaker equipped with an artificially intelligent assistant, much like those of its rivals Apple, Google, and Amazon – many of which have caused anxieties of snooping. It is now receiving further and more thorough reviews to verify that there are no overly intrusive technological possibilities, according to Bloomberg, or at least ensure there is an appropriate balance between useful features and the obtainment of user data.

Facebook was planning to display the products at its annual developers meeting in May, and offer them in the Fall. That timeline may change due to the alleged re-examinations.

The recent surge of privacy complaints against Facebook stems mostly from the social media company’s disclosure that it is suspending Cambridge Analytica, a data analytics firm that worked with President Donald Trump’s campaign team. The firm, along with other associates, violated rules Facebook had in place, but much of the public is upset regardless because it seemed to show that profitability was prioritized over restricting the amount of information obtained by third parties. After all, that is how Facebook (and other big tech companies like Google) make a lot of their money – selling knowledge of users’ traits and online tendencies.

Facebook declined to respond to The Daily Caller News Foundation’s inquiry, specifically if Bloomberg’s report is true, and if product release dates are expected to be delayed, among other pertinent questions.

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