1. A brief investment memorandum. Opening a wedding salon can be for you not only a profitable investment, but also a pleasant hobby. This type of business has always been considered profitable. Being the owner of the salon is prestigious, moreover, work in the wedding industry has always attracted its festive atmosphere.
Happy buyers, beautiful brides, a lot of fun and, most importantly, high income – who does not dream of working in this segment.
Since this niche is very attractive, there is a high competition. For the most successful entry into this area it is necessary to compile a detailed business plan, taking into account all the nuances of this case.
We will consider a wedding salon in a city with a population of more than 1 million people, whose target audience is women with an average level of prosperity.
The purpose of the project : profit in the business of wedding salons. As a line of business, we have chosen the sale of dresses for brides, evening dresses, as well as accessories and costume jewelery.
Key success factors :
- liquid goods;
- a large assortment;
- high quality of products;
- affordable prices;
- thought-out marketing policy.
The amount of initial investment is 1 874 000 rubles.
Break-even point is reached in the second month of work.
The payback period is 8 months.
The average monthly profit of the 1st year of the project implementation is 210,000 rubles.
Profitability of sales is 19% .
2. Description of business, product or service
The wedding salon is a profitable business that has high profitability.
In this business plan, we will consider opening a showroom in a city with a population of more than 1 million people. For such a city, it is optimal to open a salon with an area of 80-100 m2 with an arrangement in the center of the city.
The main income of the wedding salon is built on the sale of wedding dresses and the sale of related products, such as accessories . Additional income is derived from the sale of evening dresses, the demand for which is less prone to seasonal fluctuations.
The structure of interior management is simple. The owner of the project and the manager carry out the direct management. They manage all administrative issues, including the purchase of products. Direct sales are engaged in three sales managers, working in shifts.
The range of the wedding salon includes:
1) Wedding dresses of domestic and foreign brands;
2) Evening dresses of domestic and foreign brands;
3) Wedding accessories and costume jewelery.
To increase profits, we recommend entering the rental of wedding and evening dresses.
In addition, we will conclude an agreement with the tailor to tailor exclusive dresses and fit ready-made clothes.
Opening hours: 10: 00-22: 00.
3. Description of the market
Demand for wedding salon goods is directly related to such indicators as the number of registered marriages, which is maintained by Rosstat and its regional divisions.
According to statistics, the number of marriages per year per 1000 people over the last 5 years is 8-9. In 2016, there is a significant decline to 6.7 marriages, but this is due to the fact that the year was a leap year. Since 2017, the positive dynamics of the number of registered marriages is predicted, which can already be observed now. 2017 has become a wedding boom, so now is the time to enter this niche in the most effective way.
The price range in which the work of the salon is planned is 10 000 – 50 000 rubles. , where the optimal cost of the dress will be – 30 000 rubles. In this niche is about 70% of buyers, the remaining 30% will be distributed as follows:
– 20% – 10 000 – 30 000 rubles.
– 10% – 30 000 – 50 000 rubles.
The main target audience is women with an average level of income at the age of 18-37.
4. Sales and marketing
The main thing is that you do not need to save on advertising, especially at first.
To begin with, you should consider the logo of your salon. It should be bright and memorable, to ensure the recognition of your store.
To increase sales and business development, you should create a website through which you can make sales online, as well as find representatives in other cities.
The wedding industry provides close contacts and mutual support with other participants of the event. This includes event agencies, florists, evening hosts, animators. With them you can agree on mutual PR. Also recommend to print business cards and leave them in registrars, cafes, restaurants, beauty salons.
The most effective ways to advertise your products include:
- outdoor advertising;
- distribution of flyers and business cards;
- promotion in the network.
To attract attention to your salon you should arrange a festive opening with balls, pleasant surprises, gifts and photographers. In advance it is necessary to announce this event in social networks to attract more guests.
In the future, regular regular advertising campaigns should be held, and various wedding exhibitions should be held.
5. Production plan
The main goal of the project is to open a wedding salon and maximize its profit.
Real estate market review for the selection of the optimal premises.
Requirements for premises:
- Location – city center.
- Room area: 80-100 m2;
- Separate entrance;
- Parking available;
- It is desirable that the building is located near the roadway and next to a public transport stop;
- Ability to place signs;
- It is desirable to have display windows, which will become the best advertising store;
- The presence of alarm and video surveillance.
Registration of a legal entity.
Registration of an enterprise as an IP will be the simplest and most rational solution .
To conduct trade an entrepreneur needs the following package of documents:
- registration certificate;
- statutory and constituent documents;
- the passport of the salon with the requisites;
- confirmation of tax registration;
- certificate from Goskomstat;
- lease or ownership of real property;
- resolution of SES, fire inspection;
- certificates from public services;
- BTI documents;
- confirmation of the use of certain types of advertising.
Supplier search:
One of the most important components of the business is the product itself, which you will implement. Therefore, we should take a very careful look at the process of selecting suppliers. Also it should be noted that some manufacturers can leave the market, others may appear, and customers always wait for something new, so you should constantly monitor the changing trends. Do not forget that the models of dresses that you plan to offer, should be really interesting and stylish. Try to avoid buying trivial models. It is important to consider that the sizes and shapes of the outfits must correspond to different types of figures.
Experts advise starting with about 40 models of wedding dresses and 20 evening dresses.
The product should be presented by classic and ultramodern novelties . In this case, consider the latest trends in the fashion world, so that your customers are satisfied with the choice and recommended your establishment to friends. It is also important to conclude agreements on the regular supply of models in a clearly defined time frame to exclude the possibility of idle time during the period of increased demand for your services. Remember, you can find reliable suppliers online. This enables cooperation with well-known foreign brands.
Concluding the supply contract, remember the cost of the finished models. The wider the price range in your salon, the more potential customers you can attract.
As for the choice of the manufacturer, it is better to focus on a very wide range. As a rule, you will certainly find willing to buy things both domestic and foreign production.
- Staff recruitment;
- Advertising campaign;
- Room repair;
- Purchase of necessary furniture;
- Equipment installation;
- Grand opening;
- Advertising campaign for the plan of annual shares;
- The current work of the wedding salon.
6. Organizational structure
Staff Schedule:
- the manager is 1,
- sales consultant – 4,
- cleaner – 1.
The total number of employees is 6 people.
At the initial stage the role of the manager is usually performed by the owner of the business.
Sales consultants perform the most important role . After all, the number of sales and the level of customer satisfaction depends on their skill. Therefore, we should take a very careful look at the selection of personnel. We recommend that you contact the recruitment agency to find the most suitable candidate.
Consultants should thoroughly study the entire range of the salon. Knowing the basics of psychology will help to increase sales, and the politeness of the staff will guarantee the good reputation of your institution.
Requirements for candidates:
- active life position;
- high communicative skills;
- benevolence;
- honesty;
- discipline;
- a responsibility.
The manager and the cleaner have a fixed salary of 30,000 rubles. and 10 000 rubles. respectively. Sales associates have an overhead portion of 10,000 rubles. and the premium part of 10% of sales.
| 1 month | 2 month | 3 month | 4 month | 5 month | 6 month | |
| Sellers (4 people), the overhead part | 40,000 | 40,000 | 40,000 | 40,000 | 40,000 | 40,000 |
| Sellers (4 people), premium part | 41 000 | 60 900 | 81,000 | 117 500 | 147 500 | 174 000 |
| Cleaner | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 |
| Manager | 30 000 | 30 000 | 30 000 | 30 000 | 30 000 | 30 000 |
| Insurance premiums (30% SOT) | 24,000 | 24,000 | 24,000 | 24,000 | 24,000 | 24,000 |
| Total: | 145,000 | 164 900 | 185 000 | 221 500 | 251 500 | 278,000 |
| 7 month | 8 month | 9 month | 10 month | 11 month | 12 month | |
| Sellers (4 people), the overhead part | 40,000 | 40,000 | 40,000 | 40,000 | 40,000 | 40,000 |
| Sellers (4 people), premium part | 174 000 | 174 000 | 114 000 | 86 000 | 76,000 | 73 000 |
| Cleaner | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 |
| Manager | 30 000 | 30 000 | 30 000 | 30 000 | 30 000 | 30 000 |
| Insurance premiums (30% SOT) | 24,000 | 24,000 | 24,000 | 24,000 | 24,000 | 24,000 |
| Total: | 278,000 | 278,000 | 218 000 | 190,000 | 180,000 | 177 000 |
7. Financial plan
The investment costs for the opening of this business are 1,874,000 rubles.
| Rental for the period of renovation of premises and carrying out of restoration works | 64 000 |
| Manufacturing of signboards and facade fittings | 120,000 |
| Repair (cosmetic repair) | 180,000 |
| Interior decoration | 50,000 |
| Survey (podium, mirrors, mannequins, hangers, furniture, display case, fitting.) | 200 000 |
| Initial purchase of goods | 1 000 000 |
| Execution of documents | 20,000 |
| Website creation | 90 000 |
| Advertising campaign | 150,000 |
| Total: | 1 874 000 |
The sales plan for the Project is forecast taking into account the seasonality of this business . The averages are given. A gradual increase in sales is forecasted. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly receives profit.
Thus, the considered basic scenario is realistic, and the Project has a reserve to increase sales in case of successful entry into the market.
Sales plan for the 1st year of the project implementation, rubles.
| FOR SALE | |||||||
| Sales structure | 1 month | 2 month | 3 month | 4 month | 5 month | 6 month | |
| Wedding Dresses | number of sales | 10 | 15 | 20 | thirty | 40 | 50 |
| average check, rub. | 30 000 | 30 000 | 30 000 | 30 000 | 30 000 | 30 000 | |
| total, rub. | 300 000 | 450 000 | 600,000 | 900,000 | 1 200 000 | 1 500 000 | |
| number of sales | 8 | 12 | 15 | 20 | 20 | 15 | |
| Evening dresses | average check, rub. | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 |
| total, rub. | 80,000 | 120,000 | 150,000 | 200 000 | 200 000 | 150,000 | |
| Accessories | number of sales | 10 | 13 | 20 | 25 | 25 | thirty |
| average check, rub. | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 | |
| total, rub. | 30 000 | 39,000 | 60,000 | 75,000 | 75,000 | 90 000 | |
| Total revenue, rub. | 410 000 | 609,000 | 810,000 | 1,175,000 | 1,475,000 | 1,740,000 | |
| 7 month | 8 month | 9 month | 10 month | 11 month | 12 month | ||
| Wedding Dresses | number of sales | 50 | 50 | thirty | 20 | 15 | 15 |
| average check, rub. | 30 000 | 30 000 | 30 000 | 30 000 | 30 000 | 30 000 | |
| total, rub. | 1 500 000 | 1 500 000 | 900,000 | 600,000 | 450 000 | 450 000 | |
| number of sales | 15 | 15 | 15 | 20 | 25 | 25 | |
| Evening dresses | average check, rub. | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 |
| total, rub. | 150,000 | 150,000 | 150,000 | 200 000 | 250,000 | 250,000 | |
| Accessories | number of sales | thirty | thirty | thirty | 20 | 20 | 10 |
| average check, rub. | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 | |
| total, rub. | 90 000 | 90 000 | 90 000 | 60,000 | 60,000 | 30 000 | |
| Total revenue, rub. | 1,740,000 | 1,740,000 | 1 140 000 | 860 000 | 760 000 | 730,000 | |
Monthly costs include both fixed and variable costs (direct costs), depending on sales volumes.
The table shows the average monthly costs.
| MONTHLY COSTS, RUB. | |
|---|---|
| Purchase of goods | 549 542 |
| For rent | 64 000 |
| Utilities | 5,000 |
| Advertising | 15,000 |
| Accounting (remote) | 5,000 |
| PHOT | 213,908 |
| Total: | 852 450 |
The main cost item in monthly costs is the purchase of goods. Thus, we consider it expedient to paint this item in a separate table in order to visually see the structure of purchases.
| Procurement structure, rub. | 1 month | 2 month | 3 month | 4 month | 5 month | 6 month |
|---|---|---|---|---|---|---|
| Wedding Dresses | 150,000 | 225,000 | 300 000 | 450 000 | 600,000 | 750,000 |
| Evening dresses | 40,000 | 60,000 | 75,000 | 100,000 | 100,000 | 75,000 |
| Accessories | 15,000 | 19,500 | 30 000 | 37 500 | 37 500 | 45,000 |
| Purchases, total: | 205,000 | 304,500 | 405 000 | 587,500 | 737,500 | 870,000 |
| Procurement structure, rub. | 7 month | 8 month | 9 month | 10 month | 11 month | 12 month |
| Wedding Dresses | 750,000 | 750,000 | 450 000 | 300 000 | 225,000 | 225,000 |
| Evening dresses | 75,000 | 75,000 | 75,000 | 100,000 | 125,000 | 125,000 |
| Accessories | 45,000 | 45,000 | 45,000 | 30 000 | 30 000 | 15,000 |
| Purchases, total: | 870,000 | 870,000 | 570 000 | 430 000 | 380,000 | 365 000 |
The margin for the goods is 100%.
The financial result for the first year of activity is presented in the table. The average net profit for the first year of operation is 210,000 rubles.
| 1 month | 2 month | 3 month | 4 month | 5 month | 6 month | |
| Revenues | 410 000 | 609,000 | 810,000 | 1,175,000 | 1,475,000 | 1,740,000 |
| (-) Monthly costs | 439 000 | 558 400 | 679 000 | 898 000 | 1 078 000 | 1 237 000 |
| (=) Gross income | – 29,000 | 50 600 | 131,000 | 277 000 | 397 000 | 503 000 |
| (-) USN taxes (income-expenses, 15%) | – 4 350 | 7,590 | 19 650 | 41 550 | 59 550 | 75 450 |
| (=) Net profit | – 24,650 | 43,010 | 111 350 | 235 450 | 337 450 | 427 450 |
| (=) Net income accrual basis | – 24,650 | 18 360 | 129,710 | 365 160 | 702 610 | 1 130 610 |
| 7 month | 8 month | 9 month | 10 month | 11 month | 12 month | |
| Revenues | 1,740,000 | 1,740,000 | 1 140 000 | 860 000 | 760 000 | 730,000 |
| (-) Monthly costs | 1 237 000 | 1 237 000 | 877 000 | 709 000 | 649 000 | 631 000 |
| (=) Gross income | 503 000 | 503 000 | 263 000 | 151 000 | 111 000 | 99,000 |
| (-) USN taxes (income-expenses, 15%) | 75 450 | 75 450 | 39 450 | 22 650 | 16 650 | 14 850 |
| (=) Net profit | 427 550 | 427 550 | 223 550 | 128 350 | 94 350 | 84 150 |
| (=) Net income accrual basis | 1 557 710 | 1 985 260 | 2,208,810 | 2 337 160 | 2 431 510 | 2 515 660 |
With the planning horizon of 1 year, the following economic indicators can be distinguished:
The payback period is 8 months;
Discounted payback period – 9 months;
Net present value – 313 530 rubles;
Profitability index – 1,17;
The internal rate of return is 17%.
8. Risk factors
Before the opening of the wedding salon, it is worth considering the possible risks, as well as the ways to prevent them.
The risks include:
- High competition . This sphere is highly profitable, therefore attractive for the entry of an increasing number of participants. In order to stay on top, it is always necessary to maintain high quality goods, as well as keep the service at a high level. Caring for the customer is what should be in the first place. It is necessary to create a very friendly and warm atmosphere in the salon.
- Seasonality . This business area has the highest rates from April to September inclusive, the rest of the time there is a decline. In non-season, we recommend special attention to evening dresses. And also pay more attention to advertising.
- Failures in deliveries . There is always a human factor. And as a result of various circumstances, supplies may not be scheduled. To protect yourself against this risk, we recommend that you cooperate with several suppliers at once and conclude contracts where penalties for failures are provided.
