Each of these categories has its customers and can make a profit, because the incomes and interests of the population are different. Someone tries to save by choosing cheap clothes, others are financially secured and prefer to buy expensive things for the kid, not thinking about the fact that in six months or a year the child of them will grow.
Specialists offer beginners to look at the middle class. With this category of products, there is the least risk of «burning out». People with average income fairly steadily acquire new things of good quality for children at an average price. In addition, according to statistics, they make such purchases more often than others.
Trade in children’s things is a profitable business, with a constant turnover. Children grow quickly and regularly need replenishment of the wardrobe. Most parents try to dress up their crumbs in new things, so it is extr
emely beneficial to provide the buyer with this type of goods. The main feature of the children’s manufactured goods industry in the price level.
The right choice of a benchmark in value allows you to gain a foothold in a certain niche in the market, have a constant flow of customers and successfully fight with competitors. So, the first thing you need to do when deciding to sell children’s clothes, is to determine which target audience you will provide with the goods. There are 3 options:
- Cheap clothes.
- Clothes for the middle class.
- Luxury goods.
It is necessary to get acquainted with the children’s fashion, make a list of the most popular goods, study the dimensional table. In clothes, not only growth, but also completeness is important, because children are different. The store needs to provide variety not only in models, but also in sizes. This will allow you to have things for kids with different physical data, that is, to reach a larger number of interested buyers. Information on current products can be found in magazines, on Internet sites, in outlets with similar products.
The assortment should be diverse, including not only clothes, but also underwear.
Later it will be possible to add shoes, accessories, children’s gadgets, toys. Coming to the store for a dress or shirt for a child, parents, looking at the rest of the goods, will remember about pantyhose, panties or socks, which should be bribed. Seasonality should also be taken into account and leaving part of the proceeds to purchase new lots of goods, in accordance with seasonal demand.
Investment size
The opening of a large children’s clothing store will require large expenses, for example, based on an area of 40-50 square meters. m will need 1.6-1.7 million rubles. Not everyone is able to do this. It is logical with a small initial capital and lack of experience in this area of commerce to start with the lease of a part of the premises in a large shopping center, then you can do without serious repairs and communications. Security, heating and cleaning are usually included in the rental price.
The minimum amount of investment funds will be as follows:
- Rental of premises – 70000 rubles.
- Registration of documents – 15000 rubles.
- Purchase of exhibition equipment of mannequins, hangers, etc.) – 200000 rubles.
- Advertising (signboard, display cases, announcements about opening, posters) – 70000 rubles.
- Cash register (by type of tax reporting) – 30000 rubles.
- Purchase of goods – 600,000 rubles.
- Transportation costs – 15000 rubles.
- The salary of the personnel at the preparatory stage is 40000 rubles.
- Reserve funds – 100,000 rubles.
Total: 1070000 rubles.
Opening is better to plan for the beginning of the season, then the imported goods will be running for the first 2 months. It is always necessary to leave a certain amount in reserve for unforeseen expenses, force majeure circumstances or for a particularly advantageous batch of goods that can be turned on occasion. Despite the selected suppliers, there may always be a chance to start a new, more profitable partnership.
Step-by-step instruction
To begin with, you need to register your business with the tax inspectorate . By the time of registration, you already need to decide on the assortment, price level, look for a place for the store. After registration of documents, the selected premise is removed. Next, you need to equip it for your needs and bring the equipment.
In the store it is necessary to place showcases (counters) with a horizontal view for small items or laundry. These things are considered a by-product and should be at the buyer’s «under the nose» so that he can remember them in the process of choosing clothes. The main product is better placed on shoulders, elite and fashionable – on mannequins. The presence of a fitting room in a clothing store is necessary, even if the products are intended for children. The exception is the outlet, whose range is limited only to goods for newborns.
Then proceed to purchase and import of products . It is better if the store already has at least one employee. He will help with the registration and placement of goods. Try to immediately identify the marriage. Unfortunately, it comes across almost every game. Such things can be returned to the supplier, exchanged or exposed at a reduced price. In the contract with suppliers, the issue of return for marriage must be registered. If you do not have regular suppliers, discuss this topic before purchasing.
The next step will be an advertising campaign . Without it, the buyer does not recognize the new children’s clothing store. In each region their tools work better. There is no exact template here. For advertising you can use:
- Street posters, billboards, banners, leaflets, booklets.
- Communication in the media (radio, TV, newspapers, magazines).
- Signboards, pillars, signs, located directly near the store.
- Sending ads and invitations to mailboxes and phones.
Try to place an advertisement about opening a store in places where there are many parents with children: near kindergartens, schools, polyclinics, houses of creativity, playgrounds and so on. So you quickly «reach out» to a potential buyer.
A place
Your store should be located next to a public transport stop and convenient parking for cars. The location near the children’s institutions will give an additional advantage in the struggle for attendance, however this should not be an entertaining institution (circus, children’s theater, entertainment center). In these places are fun, and in most cases, paid. Already spent money there will stop parents at a thought to buy also clothes. They will consider that they have spent enough on their child today.
With free-standing buildings leased for a shop, it is desirable to break flower beds, establish benches, put a large figure of a cartoon hero at the entrance, that is, create comfortable conditions and aesthetic appeal. Do not forget about the ramp or concrete-flooded entrance at the entrance, because many parents will come with strollers.
If you decide to rent a boutique in a shopping center , try to choose a shopping center that is already familiar to the buyer, otherwise there is a risk that this trade object will not be promoted and the buyer will not come. Ideal for a shopping center, where they mainly sell clothes for adults and children. There people will go exactly to buy clothes. For a children’s clothing store, the right place is of great importance, since this product, although it is very in demand, does not belong to the category of essential goods.
It is very important to decorate the front of the store correctly. The signboard and the color scheme of decoration should be bright enough and correspond to the theme of childhood. They are called upon to form associations associated with children in adults, evoking tenderness, responsibility, care, love – feelings that they feel for their babies. At the same time, the interior design should be in calm colors, so as not to distract the attention of buyers from the goods.
Documentation
Opening a children’s clothing store, you can act as an LLC or IP. We are talking about a retail store, that is, interacting with individuals. In this case, the design of individual entrepreneurship is more profitable, since you can switch to a simplified version of paying taxes. This will help reduce the tax collection and reduce the amount of required documents. Having issued an IP, you need to think about the type of tax regime that your company will operate on.
For the retail sale of children’s clothing is suitable for 3 types:
- UTII – single tax is perfect for a small area of up to 30 square meters. meters, where no more than 2 sellers work. The cash register is not obligatory, it is possible to be limited to an extract of commodity checks.
- PSN – purchase of a patent will be appropriate for a store of up to 50 square meters. meters. The cash register is not required now, enough NIM, but by 2018, it may be necessary to have an online cash register.
- USN (6% of profit) – used for retail space of a large area with a large staff.
An additional advantage in the eyes of buyers will be acquiring , that is, a receipt for payment of bank cards. However, in this case, you need a cash register that prints out the range of goods with a price, a discount and the cost of each product individually. Certification of products is required. However, if you are not a manufacturer of goods, certificates must be claimed from suppliers. The presence of sellers of medical books is also necessary.
Check-list of opening
- Choice of market segment and price level.
- Definition of assortment.
- Selection of a room or place in the shopping center.
- Registration of IP or LLC.
- Rent selected premises.
- Repair, exterior and interior decoration.
- Purchase of equipment.
- Interviews with applicants for the position of the seller.
- Employing an employee (several).
- Appointment of the opening date.
- Advertisements about the opening.
- Purchase of goods.
- The account of the brought things.
- Placement of products in the store.
- Conducting a briefing with the staff.
- Opening of the store.
Is it profitable to open
Screwing on the children’s range is much higher than for an adult: 100-200%. The demand for clothes for children is determined by the fact that babies grow quickly, and the wardrobe has to be updated. This contributes to profitability in 15% of the turnover of the store. This profit corresponds to the average level of profitability, therefore, a business based on the sale of children’s clothing can be called profitable and stable.
However, not everything is so cloudless, minuses and pitfalls are also there. First of all, this is seasonality. Apart from goods for newborns, children’s products reduce demand in the spring-summer period. Summer things cost much less and cheat when selling below. At the same time, the number of buyers decreases, due to summer rest and departure. You can make up lost profits at the end of the summer and in the fall, in preparation for the school. A lot of updates are also acquired for the New Year holidays. The main thing is not to miss these moments.
A children’s clothing store opened from scratch pays off on average in a year . Here everything depends on costs and scales. For example, a store in the shopping center with a normal customer flow will pay off after six months. A large separate store is practiced for about 2 years. This business can bring a good and stable income, if you untwist the brand. A particularly important nuance is the name of the store. It should be carefully thought out, because it will be mentioned by buyers in feedback and communication among themselves.
