If you are free to invest in funds, it is better to invest them immediately in the store, because if it is properly positioned, it will bring more than 100,000 rubles a month, whereas a small retail outlet will yield no more than 50,000 rubles. The point here is not in the quantity of the fragrant product being sold, but in the status of the salon, assortment and prices.
Flower business can be called one of the most profitable in the middle segment, if it is properly organized and dealt with in its nuances. Small business will not bring big profits, but it will become a good starting point for further expansion.
On the other hand, it can cause losses. To start earning good money and not lose the invested, we will understand the question of how to open a flower shop from scratch and successfully conduct business.
First, let’s define the scale of the future trade enterprise. It can be:
- salon or shop of an average area of 60-80 square meters. meters;
- a small dot on the street under a canopy or a kiosk 8-20 square meters. m;
- department in a shopping or entertainment center 10-25 square meters. m.
A kiosk or a street point is guided by cut flowers collected in bouquets. The flower shop can provide the buyer, except for freshly cut flowers, floral compositions, picking up bouquets to order, decorating rooms, holding master classes, exhibitions, competitions, offering designer jewelry for interiors, selling indoor plants. In addition, rich customers who are interested in expensive products will never go to a kiosk or tent, but will head straight for the salon. Thus, the most profitable thing is to open a flower shop, not a kiosk.
Investment size
Having decided to open a salon of flowers, you need to weigh your financial possibilities. Saving on equipment is not worth it, you can reduce the cost of purchasing goods, preferring running, not exotic options. Help direct contracts with companies engaged in growing flowers in nurseries, greenhouses. Import flowers at first it is better not to buy, if you are not sure of the high cross-country of the chosen place. Later it will be possible to arrange deliveries from Holland – the main flower empire.
Initial investment will be as follows:
- Rental of premises – 80 000 rubles.
- Repair and equipping – 200 000 rubles.
- Equipment – 150 000 rubles.
- Registration of documents – 10 000 rubles.
- Cash register – 20 000 rubles.
- Flowers and passing goods – 230 000 rubles.
- Advertising and signage – 70 000 rubles.
Total: 760 000 rubles.
Investments in a small kiosk will be 30% of this amount. The point in the shopping center or RC will cost 200-250 thousand rubles. If the premises for a boutique are planned to be bought, the initial investment will be much more significant.
Step-by-step instruction
Deciding to open a flower shop, it is necessary to look for a suitable place and carefully study the scope of its future activities: the running product, suppliers, terms and conditions for the existence of a live product, the availability of competitors and their range. The proximity of competitors will be unprofitable, but they will learn from them. A new store with a salon of a similar direction should be shared with your minimum of 2 quarters. However, looking to them, you can see and determine not only the value of goods, but also your future audience. If the pavilion abounds in costly offers, and competitors do not sit around idle, then demand in this area is just for expensive, premium goods.
Repair and decoration of premises
Having dealt with the place, suppliers, competition, you can start looking for a suitable room and decorating your business. If there is a financial opportunity, it is better to buy a store or a trading floor in the property, without fear that the tenant will change his mind and ask to vacate the premises. Rent – an option for more budget promotion. In any case, inside, and sometimes outside the store will need to carry out cosmetic repairs.
Note that the simplicity of the interior with a reference to the premium segment will spoil the first impression of the rich clients who will enter there. Even when trading medium-priced and cheap goods, it is necessary to maintain the spirit of beauty and artistry. Then, not the first freshness, a simple floral product will be perceived by the buyer, as it is quite acceptable for the middle class. Do not disdain the architectural decor, glass, mirrors, large chandeliers, lamps, lighting. In connection with the need to maintain a certain temperature for the well-being of plants, it is necessary to provide a climate control system.
Equipment for a flower shop
- Shelvings, shop windows.
- Supports, shelves, racks.
- Work tables, counters.
- Buckets, containers, vases.
- Light boxes, lighting.
- Refrigeration equipment.
- Tools for cutting stems.
Selection of assortment
In the beginning to buy rare and unfamiliar flowers is not recommended, it is better to do it later, when the flower business will rise to its feet and work out a client base.
Even if you are going to trade in Flowering palm trees, Cusonia and Oleander, you can start better with the most running ones, which include:
- roses,
- carnations,
- lily,
- chrysanthemum,
- garden camomiles,
- orchids,
- hyacinths,
- callas,
- irises.
For decoration of floral compositions and bouquets it is desirable to have a stock of fern, Umbrella, Asparagus, Nephrolepis or other decorative additions for adding to bouquets. In winter, the paws of coniferous plants will come to the place. They will create wonderful New Year’s combinations. Add to this foil, packing film, tapes, baskets, boxes, pots, flowerpots, vases and other paraphernalia necessary for packaging, keeping and demonstrating colors. As suppliers choose domestic and imported manufacturers. This will largely affect the cost and range.
Hiring
The boutique will require a minimum of 2 sellers working in shifts, a florist and an administrator. I’ll need to hire a cleaner. As an administrator, an entrepreneur can perform for the first time himself. His duties will mainly consist of accepting applications personally, by phone or through the site, if any. Payment of sellers will be 15-20 thousand rubles a month. Experts recommend that employees receive a minimum salary and assign a percentage of revenue. This will help to maximally interest the staff in the sale of goods.
The cleaner is paid – 5-7 thousand per month, it can be coming. Many send staff to special courses in design and floristics, which will cost from 10 to 40 thousand rubles. Florist in the first months of work can not be hired, since his services are quite expensive. Later you can either hire a specialist or learn your employees.
A place
Choose the building in which the store will be located, is not easy. In addition to the lack of competition nearby, it is necessary to take into account a lot of nuances. Calculation when choosing should be done either at high traffic, or at the level of residents. If the area is prestigious, with elite development, you can count on a sufficient number of «expensive» customers.
It is necessary to take care of the availability of the future store. It is necessary to provide good access roads for cars, free parking. Probably, it is necessary to equip the nearby territory: lay sidewalk tiles, make comfortable stairs, ramp, smash the flower beds, possibly sow a small lawn. Vegetation in front of a flower boutique should be at the highest level, because it is a business card of the store, along with shop windows and a signboard.
Documentation
Its new business needs to be registered as an individual business or a limited liability company (IP or LLC). For starters, it is quite appropriate to select an IP and design it as OKVED 52.48.32. The system of taxation can choose USN or UTII. It is necessary to buy and register a cash register. In the case of the opening of the LLC, a seal is required, which must be ordered and registered with the tax authority.
To open a flower shop, you will need to collect documents:
- Certificate of the opening of an IP or LLC with statutory documents.
- Permission to trade.
- Conclusion SES that the room can be used as a store.
- Permission from the fire inspection.
- Packing list.
- The book of complaints and suggestions.
Accounting and reporting on taxes can be conducted on outsourcing by contacting a consulting company or a private accountant. To keep a full-time accountant for accounting, drawing up and sending of accounting documents is unprofitable.
Check-list of opening
- Market research by districts.
- Determination of the level of goods and services.
- Selection of a place for a flower shop.
- Search of suppliers of the live goods.
- Registration of documents for business opening.
- Rent or purchase of premises.
- Repair and finishing works.
- Conducting or repairing communications.
- Purchase and installation of a climate system.
- Carrying out the lighting and alarm system.
- Construction of a nearby area.
- Installation of a bright, attractive signboard.
- Purchase and installation of equipment.
- Acquisition of cash register.
- Launch of advertising projects.
- Hire staff.
- Conversation with employees about corporate rules.
- Drawing up a schedule of works.
- Buying flowers and passing goods.
- Registration of shop windows and a trading hall.
- Opening of the store.
Is it profitable to open
The flower industry is quite a lucrative business, despite the tough competition and high financial and temporary initial costs. With a well-chosen range, location and organization of uninterrupted supply of quality, fresh goods, this activity brings floristic salons more than 6 million rubles a year. The main profit days are public holidays, on other days the flowers are bought for personal or corporate purposes. Orders for registration of anniversaries, weddings and other celebrations will bring significant profit to the salon.
The costs for its maintenance are quite loyal:
- Rental of premises – 80 000 rubles.
- Salary to employees – 75 000 rubles.
- Communal payments – 8 000 rubles.
- Purchase of flowers and other goods – 200 000 rubles.
- Taxes – 5 000 rubles.
- Accounting services – 5 000 rubles.
- Additional costs – 10 000 rubles.
Total: 383,000 rubles.
With an average charge of 70%, you can get 140,000 net profits per unit of goods. We will add services of drawing up of bouquets, increasing cost by 10%, composition of compositions, bringing another 50% and we will get quite a pleasant sum of the average income for a month. Holidays and days off will increase daily revenue by 2 or 3 times.
Additional income
To flowers and house plants it is rational to add toys, souvenirs, postcards. They go as accompanying goods, which men often buy with flowers to please the lady. This will bring additional income to the flower shop. Another opportunity to increase profitability – the services of the florist and master classes with his participation. This will require a lot of effort and will cost a fortune, because it’s not easy to get a good specialist. He will also have to pay well from 30 to 50 thousand rubles.
Thus, you can increase profit in many ways:
- Sale of related products.
- Making floristic compositions.
- Registration of events (rooms, street celebrations).
- Internet sales through its own store website.
- Offsite outlets for holidays.
- Master classes, exhibitions, competitions.
Make your own website will also cost money, you will need to pay for hosting, buy a domain, order registration and content, support it with regular investments, but the client base can cover the entire city, and this is another level of business. It should be taken into account that there are no more free niches in this direction of the market, so you will have to withstand heavy competition, but the profit of a flower shop will increase at times.
