When it becomes clear on what visitor the gym is designed for, it is necessary to choose a place and calculate the local market. Choose the area you need from the calculation of population density, middle age and income. If this is a sleeping area with stalinkas and Khrushchevs, where pensioners predominantly reside, or the territory of warehouses and farm buildings, your business is doomed.
Those who decided to open a gym, do not expect to get superprofits, even with active terrain. This is a medium-cost and mid-income business, which is completely dependent on the availability of visitors and has a seasonal nature. For example, during holidays during the summer months there is a decline in visits.
First of all, you need to determine the level of clientele that will attend your gym. There are 3 options: an elite with high incomes, a middle class and a budget option. To do this, you should objectively weigh your strengths and financial possibilities, since a budget gym can be opened in a basement or a large garage, but for elite clients you will need a spacious room «with all conveniences», including a sauna, a swimming pool and free parking. Depending on this, it will be necessary to decide which room, finish and equipment will be required. Register your business better after you find a place and the market will be studied.
Halls and their visitors are different. Consider the medium variant with the prospect of the subsequent addition of various services. Initially, the costs for it can be made minimal. Rental premises depends on the region, the lively place, location in the building and other nuances.
We will calculate the volume of investments to open a gym for 15 people, 100 square meters. meters of the area, not counting showers and locker rooms, located on the ground floor or in the basement:
- Rental of premises – 40 000 rubles.
- Repair and communications – 200 000 rubles.
- Business registration – 10 000 rubles.
- Equipment – 300 000 rubles.
- Advertising – 50 000 rubles.
Total: 600 000 rubles.
Some are trying to save on advertising, pasting several ads in neighboring homes and hoping for a «word of mouth». This is mistake. Without sufficient notification of the consumer even before the opening of the gym, you can skip a lot of visitors and wait for them for months. Someone will think that you simply do not have money for this and your institution is not at its level. Do not spoil your image. First of all, you need to order a bright, noticeable sign. Also order leaflets and carry them to the mailboxes of houses within a radius of at least 1 km from the hall. Inform about yourself via the Internet on the sites of ads in the category of «services», in social networks, as well as in local media.
Step-by-step instruction
Deciding which gym you want to open and choose the appropriate place, you need to register with the tax service. You will also need permission from the fire department and SES. During the activity in this field it is necessary to conduct magazines and send reports to the inspection on labor protection, fire safety, sanitary service. It is also necessary to provide for a book of complaints and proposals and to regulate the possibility of opening the gym with the BTI of the chosen building. After solving these formalities, you can proceed to the arrangement of the premises.
Purchase of equipment
If there is no opportunity to buy new modern equipment with numerous functions, you can first take a used, but well-known, reliable brand. Asian, even brand new «hardware» usually quickly fails, not keeping constant use.
To reach the widest possible audience, which will include men and women with different physical training, the following set of simulators will be needed:
- Exercise bikes.
- Treadmills.
- Rods.
- Block expander.
- Traction structures.
- Tappets, supports.
- Bench for the press.
- Turnstiles.
- Training maces.
- Dumbbells of different weight.
It’s also a good idea to hang a punching bag, buy 1-2 mats and stock up on belts, wristbands, knee pads and other personal protective equipment that you can rent or hand out to clients during the training as a bonus.
A place
In the gym, even in the most modest, there should be showers, locker rooms and bathrooms. Cabinet for the administrator, whose role you can play yourself, is optional. Instead, a reception desk is suitable, behind which you can equip a rack with sports nutrition and arrange a shop and a bar at the same time. If there is no hot water in the basement, for example, in the basement, you need to put a boiler, preferably 180 liters.
For rocking with the simulators it is important to properly equip the floor. Since this room is an electrical hazard, it is necessary to warm and soften the floor. In the presence of concrete screed, it needs to be removed, conduct electrical communications (220 V), lay PVC moisture-proof, then DSP, foam plastic on it and finish all with decorative plates. The floor in the area with inventory for lifting weights should also be laid with mats.
Walls and ceilings will require normal cosmetic repairs. The hall needs sufficient lighting, it is better to mount fluorescent lights, especially if the gym is planned to open in the basement or on the basement floor. Do not install powerful ventilation in the shaker. At the required temperature of +15 +18 degrees Celsius, a climate control system is necessary. The basement rooms usually have the right temperature at all times. Humidity of air should be 50-60%. As a rule, it is possible to re-equip the premises for 180-210 thousand rubles.
Documentation
The package of documents for the opening is small, but then it will be important to draw up quite a few documents. If an additional range of services is opened (trade in sports nutrition, massage, etc.), it is necessary to register each type of future activity.
The training hall opens with the registration of LLC or IP with a type of activity according to OKVED:
- 92.62 «Other activities in the field of sports».
- 96.04 «Services in the field of sports and recreational activities».
- 93.11.10 «Services of sports facilities».
- 93.19.12 «Services of athletes and athletes».
Registration takes a little time and will cost about 10 000 rubles. If you or your company are already registered, you just need to add this activity. Taxation is more expedient to issue as USN with payment of the tax of 6% from proceeds. Such an approach will make it possible not to pay a large tax in case of low attendance and to minimize expenses during off-season. The application for taxation is submitted together with the registration documents.
It will be necessary to conduct documents on the sanitary condition, fire safety, labor protection, have personnel documentation and monitor the timely passage of medical specialists by the staff, since the personnel should have medical books. In the future, it is advisable to shift accounting and bookkeeping to a consulting company or to entrust the incoming accountant.
Check-list of opening
- Determining the level of the gym.
- Search for a place.
- Tenancy agreement.
- Business registration.
- Coordination with BTI.
- Conclusion of a lease contract.
- Getting permissions.
- Repair of the premises.
- Purchase of equipment.
- Installation of simulators.
- Distribution of promotional products.
- Hire staff.
- Bringing corporate rules to employees.
- Drawing up a work schedule.
- Opening of the gym.
Is it profitable to open
Like every business, the gym has the risk not only of not making a profit, but of losing money. Everything will depend on the number of clients and the prices for classes. On average, with the minimum number of services, the costs per month will be as follows:
- Rent – 40 000 rubles.
- Communal payments – 8 000 rubles.
- Accountant’s services – 4 000 rubles.
- The salary of 2 instructors is 40,000 rubles.
- Cleaning fee – 5 000 rubles.
- Taxes and other expenses – 5 000 rubles.
Total: 102,000 rubles a month.
Revenues for the same period will consist of paying for a one-time visit to the gym (some set an hourly rate) and selling monthly subscriptions. On average, by region, the cost of one day of classes is 200-300 rubles, so take the average of 250 rubles, subscription fee will be 7500 rubles. You can sell a monthly and annual subscription at a discount. This reception will get a permanent clientele. As a rule, the discount is 5-15% of the cost of the amount of one-time subscriptions. Here you should not be greedy, because the discount will provide you with additional customers, free advertising, an excellent image.
A good income item will be the payment of coaching services. Classes with an instructor on average cost 500 rubles. If a day with him wants to engage in at least 3 people, the cashier will receive an additional 1,5 thousand rubles. The instructor can conduct trainings at once with several visitors. Thus, under the condition of renting a room of 100 square meters. m, hiring 2 instructors working in shifts, and installing equipment for 15 training places, subject to 20 visits per day, we will receive the following monthly income:
- 20 × 250 × 30 = 150,000 rubles – lessons without a coach.
- 500 × 3 × 30 = 45,000 rubles – services of trainers.
Total for the month: 195 000 rubles.
The payback of the gym cost per month is possible with 10 visits a day. All visits from above will work in profit, so you need to try to exceed this level, otherwise the institution will become unprofitable. The invested investments will be repaid in 9-18 months, depending on the category of the hall, the level of costs and attendance. Not bad income will bring additional services: bar, massage room, swimming pool, sauna, sale of sports nutrition, so the opening of the gym can be called a good idea, which will develop over time in a reliable business.
