According to statistics, the majority of entrepreneurs who decided to start their own business with the opening of a private kindergarten are young parents who are aware of what a «queue» is in a kindergarten and may have already met with such a notion as a lack of places in municipal kindergartens. They know first-hand what parents are willing or forced to pay for visiting a kindergarten. And if there are people who are willing to pay, then why not let them pay you?
The easiest way to open your own private kindergarten is to buy a franchise of a kindergarten «Little Country»
But if you still want to do it yourself – we offer you step-by-step instructions from the expert of the company «Little Country»
But before you open your kindergarten, you need to find evidence of its relevance in your neighborhood or city.
First, you need to calculate the number of residents of the area and find out their structure. For example, if the majority of the population is elderly, you are unlikely to be able to fill your garden with kids. It’s another matter when you open a private kindergarten in a new district that does not have a public kindergarten nearby and where mostly young families live, which will provide you with pre-school kids.
- You can request data on the district statistics at the passport office. And if it is a question of new microdistricts, these statistics can be provided by developers, since they have data about buyers of apartments.
In other parts of the city, a private kindergarten can be claimed for several reasons. One of them is the notorious lines in municipal pre-school institutions.
- Learn about the existence of «queues» is easy in the city administration, namely in the department of education.
However, if there are several state kindergartens in your chosen area, and their occupancy leaves much to be desired, the private kindergarten that you open is unlikely to be very popular with parents. Whatever it was, but at the cost of the child’s stay in the kindergarten, the private institution will always lose to the state institution.
But in contrast to this minus, the sphere of private preschool education becomes more and more important every year. The matter is that now more and more parents a priori do not consider a municipal kindergarten, but immediately they are looking for a private kindergarten for their child. This category of parents has an average and above average income and presents to the private kindergarten certain requirements for living conditions, food quality, education and leisure activities.
Nevertheless, while in our country there are more than those parents who give their children to private kindergartens, not because they made this choice consciously, weighed the pros and cons, but because for some reason they can not arrange his child in the state garden.
- Arrange your child in the state kindergarten is also not easy «visitors». The problem is especially acute in Moscow and the Moscow region, where it is almost impossible to give a child to a municipal kindergarten without registering or having a «Social Card for a Muscovite». Do «come in large numbers» there is no choice but to give the baby to a private kindergarten.
Do not forget to also analyze the terrain and other indicators. For example, to find out if there are other private gardens in the district and how many? Can you compete with them for price or conditions and additional services?
Investment size
Calculating the exact amount of investment in opening a private kindergarten is not an easy task, because everything will depend on how much you are willing to spend.
The priority item of expenditure, which will significantly reduce your starting capital, is the renovation of the premises.
- On average, a small kindergarten designed for one group can accommodate 100 sq.m.
Repair of a room of 100 square meters and bring it under the standards of controlling authorities will require 600-700 thousand rubles (including repair work and purchase of construction materials).
The second point of investment costs will be equipment of the premises with everything necessary – from furniture and household appliances to bed linen and dishes. Having opened at least 50 kindergartens, we determined for ourselves the minimum amount of equipment costs – 600 thousand rubles. This figure is documented. For example, a refrigerator can be purchased for 15 thousand rubles in M-video, in the same place you can buy a four-plate electric cooker for 8 thousand rubles, etc.
These figures are calculated on the basis of the minimum prices on the market today. Naturally, with opportunities and desire, you can buy, for example, kitchen equipment is not in Leroy Merlin for 50 thousand rubles, and order an Italian set for 500 thousand rubles …
In addition, when you start the work of a kindergarten you will need to spend money on an advertising campaign. The minimum amount that should be put in the advertising budget at the start, 100 thousand rubles. But the more your kindergarten, the more investments you will need and the advertising campaign.
Its impact on prices also has a territorial location of the opened kindergarten. The total amount of investments will vary depending on the region.
- It should be understood that the opening of a kindergarten in the center of Moscow and in one of the sleeping areas of Ryazan suggests completely different amounts of investment.
Is it possible to take a loan to open a kindergarten?
Of course, it is preferable to open a kindergarten business at your own expense. But I know also those who took money for launching their kindergarten on credit. Their experience suggests that you can work successfully and even develop, leaving yourself a part of the profit, while paying the loan.
Moreover, the very specificity of the business of a private kindergarten allows you to qualify for benefits at a loan rate. There are a number of proposals that significantly help in getting the start-up capital to start this business.
For example, there is an interesting proposal from the fund for supporting social entrepreneurship «Our future», which offers a loan at 6%. Or you can apply for a competition for small businesses as an entrepreneur who opened a business in the social sphere and apply for a subsidy from the state to reimburse funds spent on starting a kindergarten. At the same time, if you work without a license for educational activity, you can repay up to 1.5 million rubles, and with a license – up to 10 million rubles, but the amount you receive should not be more than 60% of the funds spent for the opening. Thus, it is possible to compensate most of the investments in the opening of the kindergarten.
In addition, in the process of work, you can also reduce your costs with the help of the state. For example, by applying for subventions that you will be paid from the municipal budget for the maintenance of one child per month.
- For example, in Moscow for one child is paid 2.5 thousand rubles, in Krasnodar – 9 thousand rubles, and in the Moscow region – 12 thousand rubles.
However, it is possible to use such subventions only with a state license.
And this is not all available programs to support entrepreneurs who have decided to devote themselves to preschool education and the business of a private kindergarten. Knowing all possible programs and knowing how to use them, you can not only return the investments as quickly as possible, but also earn good money by performing part of its functions for the state.
Step-by-step instruction
A private kindergarten can be opened as an IP, you can register as an LLC, and you can also choose the form of a pre-school educational institution or an autonomous non-profit organization. From the choice of the organizational and legal form of your future kindergarten will depend on the time for its registration. For example, if you take two or three weeks to register as a PI or LLC, the registration of the DOW or ANO will take 2 times as long.
- The registration of the DOU in the Ministry of Justice will take about two months.
Nevertheless, these temporary delays will not affect the opening date of the kindergarten. It is possible to register with your kindergarten in parallel with other matters, for example, to conclude a lease for a physical person and start making repairs in the premises. Having received the registration, the contract can be reissued.
The choice of registration form will primarily affect the taxation system and the nuances of accounting. After choosing IP, you can buy a patent for a period of 1 to 12 months. The patent system is suitable for kindergartens in a small room and with a minimum number of staff. If you open an LLC, then by «simplified» you will pay 6% of income. DOW and ANO have their own peculiarities of taxation and accounting.
How to select employees for a kindergarten?
Hiring staff in a kindergarten is a separate conversation, which is also worth treating with the mind. First, it is the personnel, i.e. educators and nannies, work both with your direct clients – children, and with their parents who directly pay money. Secondly, the quality and number of employees will influence the economic model of the kindergarten: the more staffing, the greater the FZP.
The number of staff directly depends on the size of the kindergarten you are opening – the more children go to your kindergarten, the more staff they will require.
- For one group of 20 children, the minimum list of personnel is two tutors, one nurse and one cook.
At the same time, it is taken into account that all this small state replaces both teachers of other specialties and a nurse. For example, one of the tutors can be a «musician» and spend with the kids developing activities, the other – «artist», teaching the kids how to express themselves through drawings. Such an approach to the formation of staff can significantly reduce the costs of the FZP. The same nurse can combine her direct duties with the nurse’s job descriptions, of course, provided that she has the necessary qualifications …
Speaking of qualifications. The inspection bodies put forward their demands on the personnel of the private kindergarten. At the same time, these requirements are the same for private kindergartens, as well as for municipal ones. So when selecting caregivers, cooks and nurses will have to pay attention to the availability of their med.knizhki and help from a psychiatrist. In addition, special attention is paid to educators – they must necessarily have a pedagogical education and every three years be upgraded. With a full list of requirements for kindergarten staff, you can get acquainted with the filing of documents for permission to conduct activities for the care and supervision of children in Rospotrebnadzor or when registering a license for educational activities in the Ministry of Education.
A place
Many entrepreneurs, who decided to open their own private kindergarten, often have a problem with finding a suitable room. The fact is that any room is not suitable. When it comes to children, the state carefully monitors that they are in the right conditions. If the premises do not meet the full list of requirements – you are unlikely to be able to obtain permission from Rospotrebnadzor, fire safety and MES.
All the standards that must be met by the premises are prescribed in the rules of fire safety and SanPin, which should be studied in detail before taking up the search for a room. In these documents, there are special requirements to the width of the doorways and the length of the corridors of the ways of evacuation of children, and to ventilation and natural lighting. They have everything you need to know and take into account when creating a kindergarten – up to the number of rooms from which the kindergarten should consist and their purpose. Of particular importance to Rospotrebnadzor will be the quadrature of each room, for example, the same locker room or bathroom, depending on the number of children the kindergarten is designed for. Another thing – equipping the rooms: so, for one group of children in the bathroom should be four children’s toilet bowls and sinks, one shower, and also one sink for adults. Besides,
There are many such trifles, but all of them need to be known and taken into account.
At the same time, the requirements of Rospotrebnadzor, the Ministry for Emergency Situations and other controlling bodies differ, depending on whether the premises belong to a residential or non-residential fund. And all thanks to the fact that you can open a private kindergarten today either in separate non-residential premises, outbuildings and on the ground floors of residential buildings, and in ordinary residential apartments, ie. to choose is from what.
- The Ministry does not check living quarters and does not give an opinion for kindergartens.
That is why, despite the seeming difficulties and problems with the selection of the premises, the entrepreneur only needs knowledge of the rules and mandatory norms and a meticulous approach to the search.
Another issue related to the premises is related to the payment of his rent.
Rent eats up a significant part of income and affects both the net profit received and the cost of the final product. Of course, a kindergarten can work at any rental rate – from 1 rub./sq.m to 1000 rubles / sq.m. But, making up the economic model, one must understand that the higher the rental rate, the more expensive the cost of visiting. And if there are nearby competitors, the «price of the issue» will be important for the parents.
Of course, you need to approach the evaluation of the premises individually. First, look how it fits the rules and requirements. Secondly, if the premises require significant investment in repairs, the high rental rate will only increase the size of the investment and initially establish a high price bracket for the final product, and this is inappropriate.
However, even in Moscow at an average market rent of 1000 rubles / sq. M, only one of the kindergartens of our network pays for rent at this rate. Most of them find more acceptable prices from 250 to 400 rubles per square meter. This, so-called social rent, when developers rent large kindergartens on the ground floors of their housing complexes or individual multi-storey houses. The presence of such tenants from the social sphere is a definite plus for developers, so they are willing to reduce the cost of rent.
Find a cheaper room and you can use the help from the state. In some regions, there are special programs for preferential rent of municipal premises for representatives of the private sector of pre-school education or social entrepreneurship. Therefore, it is worthwhile to study all possible options, to calculate the economic model and to identify the optimal rental rate for yourself.
Check-list of opening
- Register a business,
- Make an analysis of the territory,
- Pick up a room,
- Make repairs (develop a design project, hire a construction team, purchase building materials),
- To buy necessary equipment and inventory,
- Launch an advertising campaign,
- Start recruiting in groups,
- Select and hire personnel, if necessary,
- Get a conclusion from the Fire Inspection, Rospotrebnadzor, MES, etc.,
- Start work on the care and supervision of children,
- Obtain a license for educational activities,
- To work out educational processes,
- Apply for state support (subsidies and subventions).
Is it profitable to open
When you open a kindergarten, you need to decide how many children it will be designed for – 20, 100 or 200 kids. It is from the number of small customers will depend on your income and, accordingly, the benefit.
For example, you can open one kindergarten for 100 children, or you can – five small kindergartens, designed for a group of 15-20 kids. And in the first and second case, in the end you will have 100 children. It would seem, and the profit in both options should be the same, but in reality everything is not quite so.
First, opening five instead of one kindergarten, you will spend 20-30% more money. Secondly, there will be an important indicator such as the rate of return per child.
- If a kindergarten for 100 children earns 1 million rubles a month, the rate of return per child will be 10,000 rubles.
The larger the kindergarten and the more children go to it, the lower the rate of return per child. This ratio is due to the fact that by opening a kindergarten for 100 children, you will be forced to rent a room at times more, hire several times more educators, paying them salaries, more funds will go to current expenses.
- When you get a license for educational activities, you can reduce your salary costs by 10%.
Completely different rate of return will be at the kindergarten for 20 children, located in a four-room apartment on the first floor of a residential building. Rent in this case will cost a priori two times cheaper than in any non-residential premises. It will only be necessary to work to bring it under the SanPiN norm.
Operating expenses will also be reduced due to a small staffing table and a work program designed for a minimum number of employees. In addition, by organizing a kindergarten kitchen in the kitchen, you can save on nutrition.
- Self-cooking will cost 4 times cheaper than imported food. All you need is to buy inexpensive but quality products, hire chefs and comply with SanPiN.
Thus, the rate of profit per child in a small kindergarten will be much more than 10 thousand rubles.
- As a rule, small kindergartens for one group of 20 people pay off more quickly than kindergartens with several groups .
The advantage of small kindergartens is that they are scattered in different micro-districts, they provide themselves with the necessary number of children faster. In addition, small kindergartens in walking distance will be more in demand – no one wants to take or take children to a kindergarten located at the other end of the city or in another district.
Choosing between what kind of kindergarten to open: big lily small, you need to understand that the maximum profitability of a small kindergarten is limited by its capacity. Of course, there are options to increase profitability through additional services (visiting children on weekends, additional classes, etc.) or state support.
In any case, in order for a kindergarten, large or small, to be profitable, it is first and foremost necessary to correctly develop its economic model.
Risk factors of a private kindergarten
The most important risk that can be when opening a private kindergarten is the lack of clients. You can open a kindergarten that will comply with all the standards of the Federal Service for Consumer Rights Protection, get a license, make a very beautiful renovation, buy high-quality and expensive furniture, but do not type children.
It may also happen that you opened a kindergarten, collected the necessary number of children, debugged all the processes and, it would seem, can safely work and think about further development, as the municipal kindergarten opens nearby. Large, new, with a swimming pool and a gym … It’s unlikely that you will be able to compete with such a competitor, parents will take the children out of your garden and give it to the state only because it’s 4 times cheaper …
Or, for example, a trick can be expected from the landlord, who suddenly hesitates to renew the lease or even terminate it when you have already spent a lot of money for repairs and recruited children from nearby houses.
There are other risks associated with the direct work of the kindergarten. When you open a private kindergarten, you must remember that from the moment when the first child crosses the threshold of the kindergarten, you as the owner will be responsible for his life and health. God forbid that something will happen to the child – not only the reputation of the kindergarten deteriorates, but as it is known bad news and rumors are carried much faster, but there is a risk of a fine or even a prison …
Therefore, thinking about how to open your own private kindergarten you need to understand that this business needs to be taken very seriously. All the same, children are our future.
