The hero of our article, Ildus Yanyshev, heads the oldest security company in Russia. The group of companies «Kontr», to whose shareholders it is a member, this year celebrated its 25th anniversary.
Drawing on his rich experience, he says that it is important for a person who decided to create his own security company to own a certain set of qualities. First, he must have entrepreneurial skills, which, according to statistics, is found in 5% of the population. And this ability does not always depend on education – history knows successful entrepreneurs who did not show high achievement even at school.
The market for security services is very competitive, because the threshold of entry is low. The minimum authorized capital is only 100 thousand rubles. However, in order to win the trust of customers and get large objects, you need to have a good reputation and understand the nuances of the case. The chairman of the supervisory board of the group of security companies «Kontr» and the businessman with the big experience Ildus Janishev gave his advice to the beginning entrepreneurs for the portal BIBOSS.
Where to begin?
Secondly, only a person who is internally strong and organized can provide security services. This work is associated with severe stress, you will have to fall into force majeure, face real threats to people’s lives, so you must be able to quickly mobilize a large number of people, as well as train them and monitor them.
The security business is a complex of serious relationships with the client, where there are rights and obligations, and the established agreements need to be able to broadcast to the level of their deputies, department heads, security officers, detectives. Security business is working with people, so communication skills are needed. It is also important to be a decent, law-abiding person. Asocial, disdainfully related to the norms of society, a person can not be the head of a security company. Therefore, initially in this profession were people from the defense system, the FSB, the Ministry of Emergencies, where for years they brought up the listed qualities. As the market developed, when there was a need for technical security systems, managers began to come to this business. But they should have the same set of qualities.
How to evaluate a potential market, demand? As Ildus Yanyshev notes, the market is highly competitive, as the threshold of entry is not high. The minimum authorized capital is 100 thousand rubles. Only in Tatarstan there are 400 private security companies, employing 12 thousand employees. In other cities with a population of about a million, about the same statistics. It is clear that most of them exist only on paper or are limited to 10-12 employees guarding 1-2 objects. In addition, among them there are also enterprises that are created under the guise of private ones, but in fact they serve the interests of certain large enterprises of founders and are «pocket» PSCs. However, the rest are real market fighters who are in a competitive environment and participate in the process of public procurement and other tenders. For example, there are about a hundred of them in Tatarstan. Their names are usually heard. In the Russian Federation there are only about 25 thousand private security cooperatives, and about 600 thousand people work for them.
One point has to be emphasized: to the PPC, a simplified taxation system is applied where there is a restriction that more than 100 people can not work at the enterprise. Therefore, entrepreneurs are forced to create a group of companies, uniting several enterprises with one owner or group of owners. They may have different names and legal addresses, but they are managed by one center and operate under a single brand, that is, they have an internal unity with all external diversity.
The hero of our article says that a beginner to start a security business from scratch means not to have a chance to survive. As a rule, new enterprises appear on the market due to the fact that employees of security companies leave and create their own company.
Ildus Yanishev, Chairman of the Supervisory Board of the Group of Security Companies «Kontr»
«Counter» launched about ten leaders of new enterprises in Tatarstan. It does not upset us. We even invite enterprising young people to work with us, and we are ready to conclude contracts with them to train them, and then let them go free swimming. We are ready to share experience, technologies in exchange for his creative energy, connections and resources. The approach «my enterprise must be just mine» is out of date. The experience of Europe shows that large holdings are created through consolidation. To be stronger in the market, there are processes of unification.
Such models are more competitive and stable. And they enjoy great confidence. When the model of work is tied to one person, it is unstable. Therefore, our company was initially created as a joint-stock company, it has several founders who, even after retiring, receive dividends from security activities. We were born in the USSR, in 1991. And our model showed its viability. Therefore, I would advise young entrepreneurs to create alliances – with legal entities or natural persons. To create synergetic models of doing business, because especially this industry today requires an integrated approach. We need audits and employees who would investigate cases of violation of intellectual and property rights, experts of technical security systems are needed.
The target audience of the CHOP is extensive – from kindergartens and schools to large industrial enterprises. This is any object on which there are prerequisites for the theft of material property. The main thing is to establish relations with the security service of enterprises. Cooperation with state institutions takes place through tenders and public procurement. Private companies when choosing a security service provider pay attention primarily to the price.
This year a new niche appeared on the market – controllers and distributors. The police are cutting their staffs, and today it no longer looks at the entrance of visitors to sports events, so private businesses are engaged in this.
Investment size
As we have already said, the minimum authorized capital for the opening of private security companies is 100 thousand rubles. 250 thousand rubles – to open a security company that can use firearms.
What will the initial investment go to? For renting an office, paying staff, an accountant, for overheads like tailoring outfits, buying radio stations and special equipment (handcuffs, rubber sticks, etc.). Also, it may be necessary to spend money on training employees, since the law provides for the presence of a private security guard certificate (4, 5 or 6-th level).
Advertising is a necessary element. It is necessary to create a site, to launch advertising in social networks.
When we started in 1991, the market was empty, and we were lined up with customers. There was no Internet, there was another economic situation, there were cases of non-payments, when we paid salaries to our employees with canned food, watches, dishes. But I understood one thing for sure: the main instrument for the promotion of the company has always been, is and will be the identity of the head of the private security company. In our activities this is of particular importance. Because our goods are relationships. The reputation of the company and the term of its existence on the market are important. Therefore, it will be almost impossible for young people to get a serious contract, except for those cases when the head is a large silovik with 25 years of service in the internal affairs agencies behind him. Such a person can be entrusted with large objects.
Where can I find funds for launching? The business is high-risk, so do not expect to get a loan from a bank. Leasing and security payments are not applied here. Therefore, rely only on your personal funds. You can also find investors. But keep in mind that there is a strict restriction for the founder – he must have a license and engage only in this type of business.
The main expense item in the security business is the salary, it is 85-90% of the budget. It is necessary to pay for the work of the servicing unit – lawyers, accountants, office managers, financial services, as well as inspectors who directly serve. Also consider monthly rental payments and operating costs, communications costs, gasoline and insurance for security personnel.
It is also necessary to provide for the possibility of receivables when the customer, say, went bankrupt or for some other reason could not pay you. In this case, the founders must still give the workers a salary. And for this, the company must have an insurance reserve.
Step-by-step instruction
In your work you will have to deal with a number of suppliers. Build relationships with factories that are engaged in sewing uniforms, suppliers of special equipment (handcuffs and stuff). It will also be necessary to purchase and maintain the maintenance of vehicles for service.
Our relations with suppliers last for many years. Although we are ready to cooperate with new market participants, the market is monitored constantly. If we are contacted, we order a test batch. We work with several suppliers at once. There are times when one supplier fails in terms of time or quality, then we can attract others.
Now let’s talk about the employees. Search is usually carried out through employment centers, ads are submitted to newspapers, social networks, work sites, TV channels. As a rule, former employees of the Ministry of Internal Affairs or armed forces, former employees of law enforcement structures, are recruited into security companies.
In the «Counter» for them, it is mandatory condition – the presence of a certificate at least 4 categories. For a while, they pass an internship at the facility, and then find a job officially.
A person must be stress-resistant, as it is necessary to carry a service for 24 hours. Decent, with good reviews from a previous job. We attract employees to our company by observing all the conditions that we negotiate at the interview. First of all, it is the stability of wages. Even if there is no possibility, even if there is a receivable zalozhennost, we still pay on time. It is also important that we take into account the proximity of the security object to the place of residence of the employee.
How to organize the work of the enterprise? It is necessary to prepare a schedule for the service in advance. The expert of the article speaks about the importance of using the special system, which allows you to quickly receive information from the object. The head of the department can see in the online mode that the employee has taken over the post. This is how employees are monitored.
A place
We value our reputation, therefore we choose an office in the prestigious part of the city. Agree, the office in the basement with shabby walls will not cause the trust of the client and employees. The company without a solid office can not have a solid order. So the office is important. Why do people trust the bank with their money? If he has an advertisement in the form of a banner on the first floor of a five-story building, I personally will not take the money there. How can you entrust your safety to an enterprise that has poorly organized its place?
Of course, if you are new to the market, then you can start at all without an office. Work «out of the car.» So you can serve small objects – car parks, parking lots, minimarkets, kindergartens. Within 3-5 years you can grow up and afford to rent a decent office.
There are no special requirements for the room. However, if you use firearms, then there are requirements for the weapons room. It will require considerable investments – at least 500 thousand rubles.
Documentation
To open a private security company you need to get a license, which since 2016 is issued by a special division of Rosgvardia. The document is issued for five years with an indication of the type of activity. To obtain a license, you will have to pay a state fee.
Check-list of opening
- Market analysis,
- Search for a room,
- Evaluation of the rental location.
- Conclusion of the lease agreement,
- Registration of IP or LLC, registration with the tax inspection,
- Submission of documents for obtaining a license to conduct business,
- Purchase of furniture and interior items,
- Repair work,
- Search for colleagues,
- Search of administrative personnel,
- Interviewing, selection of candidates,
- Development of an advertising campaign for the opening,
- Scheduling shifts,
- Festive opening.
Is it profitable to open
No decent security company will tell by phone what the cost of its services is. Because before you need to go to the site, to study the requirements of the customer. It is necessary to audit the customer’s security, find out the terms, the required number of posts and much more. Based on these indicators, the cost of services is deduced. The market average price is important, but this is not the most important indicator.
The average market profitability of the business is from 5 to 10% of the profit. That is, if your turnover is 1 million rubles, then you get from 50 to 100 thousand rubles in profit. The payback period depends on the volume. You can work all your life, guarding two kiosks. And you can immediately take a huge hypermarket or a large industrial enterprise.
There is a risk of unprofessional behavior of employees. The human factor has great power. The guard may come intoxicated, misconduct himself and even steal the customer’s property. Unfortunately, sometimes such people get into the system.
There is a risk of non-payment of the client. There is a risk of violation of the law, because of what you can be fined or even cancellation of the license. There is a risk that leading managers will leave for another PSC.
Everything depends on individual capabilities and human resources. I would not have called romantics into the security business. If a person is ready to face all these difficulties and show patience and patience, we will be happy to see him in our industry.
