16.04.2021

Russian women fight étriqué beauty standards with body-positivity

The #AllIsFineWithMe event – started by a Foreign teen who has struggled who has anorexia – is the latest initiative to promote back against unrealistic constraints on women and girls to look perfect, frequently driven by airbrushed photoes on social media.

In a outstanding wave of Russian feminism, thousands of women are putting up selfies on social media having their pimples, cellulite and as a result hair loss to challenge appeal stereotypes that women’s protection under the law activists say fuel easily affordable self-esteem and eating disorders.

“Russia is still a very patriarchal, body-conscious country where no-nonsense beauty standards and body-shaming are an everyday reality, ” said Janette Akhilgova, Russia consultant for women’s liberties group Equality Now.

“Such campaigns… make a positive way to let clients see how they can accept the body and break free of each constraints… which can destroy both of them mental and physical wellness. It is about diversity, supplement, and acceptance. ”

From catwalks offering plus-sized models to air companies ditching compulsory make-up just for hostesses, a growing number of so-called physical body positive initiatives worldwide continue to be encouraging women to celebrate their appearance.

Women in Russia are expected to dress to attract men, feminists say, displaying old-fashioned gender stereotypes because rising conservatism, such as a 2017 law decriminalising domestic assault that does not require hospital treatment.

In a bid to move that, teenage Instagram influencer @Tysya asked her one 2 million followers to write photos of themselves before make-up with the hashtag #SoMnoyVsyoTak or #AllIsFineWithMe.

“In Russia… we demonstrate to very few people with ordinary organizations, ” @Tysya, whose reputable name is Natalia Zemlianukhina, told the Thomson Reuters Foundation by email.

Girls who are no longer thin, have acne to different traits are often singled out at school and urged to diet, she understood, adding she had very difficult to overcome anorexia.

“#AllIsFineWithMe is about all the time every body is right and fantastic. There are no bodies that must be worked on, improved or re-structured. ”

Over 2, 500 people have used the hashtag and a video reselling the campaign featuring models with scars, burns in addition perceived defects has got more than 1 million visits and hundreds of comments.

“I am the path I am, and to hide the exact flaws diligently is a waste ultimately, ” wrote user @krasavina70, who has only one hand as a result of congenital disorder.

“I have a bunch of amenities: uneven skin from spots, post-acne, overweight, cellulite, stretchmarks… but life time memories #AllIsFineWithMe despite the fact that people and try to prove the opposite, ” user @myafka. smm put up.

But not everyone was supportive of the campaign, with some pc users saying it promoted unhealthy and unnatural lifestyles.

“All these fat girls view themselves as they are, and then found in old age they suffer from very high blood sugar, ” one custom commented.

“Until a few years ago the pro-feminist agenda in Russia was seen as barely visible but right now it has a much higher profile, ” said Akhilgova of Agreement Now.

“This is reflected in newest approaches to advertising campaigns, the type of fashion and beauty content featured in slick magazines, and the growing amount of messages on social media by getting a body positive focus. ”

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