NEW YORK, NY – The Toy Association has announced that nominations are now open for the 2018 Toy of the Year (TOTY) Awards. Toy companies, inventors and other industry representatives are invited to submit their toys, games and licenses for consideration across a total of 17 TOTY categories through September 20.
Nominations for the 2018 Toy of the Year (TOTY) Awards are now open.
“The TOTY Awards celebrate the collective toy industry’s most creative and innovative toys and games that deliver the incredible benefits of play to children of all ages,” says Ken Seiter, vice president of marketing communications at The Toy Association. “We are proud to continue this time-honored tradition, and look forward to announcing the big winners at our gala in February 2018!”
Twenty-five judges, including toy and play experts, retailers, inventors, academics and journalists, will use an online form to review, comment on and rank hundreds of submitted products in specific categories that are relevant to their areas of expertise. They will consider each product’s creativity and originality; design and quality; play value; and marketing and promotion before meeting in person to discuss and determine the roster of finalists.
Finalists will be announced to media, bloggers and industry professionals at Play Fair’s new media preview event, to be held Friday, November 3, the night before Play Fair opens to the general public. At that time, voting will open for retailers, media, Toy Association members and consumers at ToyAwards.org and remain open through January 5, 2018.
One winner in each category, as well as the People’s Choice award (based solely on consumer votes) and the overall Toy of the Year winner (chosen by a panel of experts), will be announced at the TOTY Awards ceremony on Friday, February 16 at the Ziegfeld Theatre in New York.
The TOTY 2018 categories include:
Action Figure of the YearToys that include action figures
Creative Toy of the Year Toys that allow kids to build and/or make items that are unique to them
Collectible of the YearToys that compose a set and can be collected in multiples; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.
Construction Toy of the Year Toys that include building & engineering sets
Doll of the YearToys that include baby, toddler and fashion dolls
Game of the YearChildren’s board, card, electronic or other physical game formats and puzzles
Infant/Toddler Toy of the Year(new category)Toys that are developed for ages 0-3
Innovative Toy of the Year Toys that utilize innovative design, technology or manufacturing processes to enhance play value
License of the Year Character or property that has had success spreading its brand throughout the industry
Outdoor Toy of the YearToys that are designed for outdoor play, including ride-ons
Playset of the Year(new category)Toys that are designed to work together to enact some action or event
Plush of the Year (new category)Toys that are made of fabric and stuffed with cotton or similar filling
Preschool Toy of the Year(new category)Toys that are developed for ages 3-5
Rookie of the YearA new company (created within the last 2 years) that has brought to market an outstanding toy
Specialty Toy of the Year(new description includes “not sold at mass”)Toys that are distributed through specialty retailers and are not sold at mass
Tech Toy of the Year Physical toys that are electronic or interact with a smartphone, tablet or gaming device
Vehicle of the YearToys that are powered or non-powered vehicles, and their playsets / accessories