TORONTO, September 7, 2017 –Effective immediately, Sterno Home™ is the new name for Northern International Inc. (NII). Today, Northern International, also known within the gift industry as Candle Impressions, is widely known for DIY outdoor lighting and flameless candle décor. The name change to Sterno Home, according to the company, combines a great product assortment with a strong, iconic brand presence renowned for quality and reliability. At the core of Sterno Home will reside a passion for innovation, design, value and service.
Mike Pacharis, general manager of Sterno Home, said, “As a division of Sterno Products, it is exciting for NII to become more closely aligned and identified with the iconic Sterno brand. The name change reflects our team commitment and desire to deliver a personal and memorable ambiance to each of our customers’ homes.”
Embracing the personal spirit and style of today’s home, Sterno Home aims to connect with consumers by offering lighting products that are infused with the latest design trends and technologies to enhance the indoor and outdoor home experience. “Along with the new name, we will deliver a reinvigorated brand strategy and a fresh direction for the company with exciting category extensions ahead.”
Customers will immediately see “Sterno Home” on all digital products and communications, with other media and assets being phased in over the near future. Sterno Products President and CEO Don Hinshaw added, “We acquired NII in 2016 because they were North America’s premier flameless candle and outdoor lighting company and a great strategic fit for Sterno Products. The name change to Sterno Home is a natural evolution and further leverages the iconic Sterno brand across a world class portfolio of consumer products.”
Sterno Home is a wholly owned subsidiary of Sterno Products. Sterno Home (formerly Northern International, Inc. and now widely known as Candle Impressions) was established in 1997. The company employs people around the globe, creating a wide array of products such as low voltage and solar landscape lighting, décor lighting and flameless candles. Headquartered in Corona, Calif., Sterno Products is a manufacturer and marketer of portable food warming fuels and creative table lighting solutions for the hospitality and consumer industries. The product line includes wick and gel chafing fuels, butane, butane stoves and accessories, liquid and traditional wax candles, catering equipment and lamps.