Greeting card manufacturer Cardthartic is encouraging other industry manufacturers to help support their retailers make a success of Small Business Saturday.
The company recently sent out an e-blast to its customers offering to donate “50 stashes of three designs each to use as you please…Incentives Prizes Rewards Giveaways”
In less than 24 hours, more than 100 card and gift retailers responded. Cardthartic was so amazed by the response that they are encouraging other manufacturers to participate with their retailers in some way.
“We’re all in this together,” they noted, since many gift manufacturers and distributors – and even reps – are small businesses as well. So their success depends of the success of their small retailers. It is also a way of saying, “Thanks for your business. We appreciate you.”