LEAWOOD, KS – Demdaco has announced that it has entered into a partnership agreement with OneCoast, which will create a new sales division exclusively dedicated to selling Demdaco product. The two companies will enter this new partnership January 1, 2016.
This partnership is not an acquisition or merger of the two companies. Instead, OneCoast will bring its expertise in sales and marketing to representing Demdaco’s product to independent retailers throughout the gift industry. OneCoast will also focus on further developing the independent and specialty retail channel for Demdaco in the U.S. and Caribbean.
The partnership with OneCoast will help Demdaco to further focus on product development, category and product diversification, Key and International sales, while OneCoast focuses on its core competency of nation-wide sales and marketing to the independent retailers. Additionally, Demdaco retailers will continue relationships with their existing Demdaco account executives and receive customer care service from both companies.
“In today’s progressive business environment, it makes sense to align ourselves with strong business partners that enhance Demdaco’s strengths and provide future growth opportunities for our customers, colleagues and our business.” said Lance Hart, president, Demdaco. “Our hope is that our entire sales force will choose to become employees of OneCoast. We are very proud of the team and believe their experience combined with the talents and skills of OneCoast will be a good combination.”
John Keiser, CEO, OneCoast added, “Demdaco and OneCoast share a common vision with unique and complimentary expertise enhanced with shared cultural beliefs that when blended together, form a powerful foundation of growth for our employees and customers.”
Beginning in January 2016, in addition to the 6th floor Demdaco showroom at AmericasMart in Atlanta, Demdaco will test an 18th floor brand presence within the OneCoast showroom. Demdaco will also continue to maintain their showrooms in Dallas, Las Vegas and Denver.