03.04.2020

Fitz and Floyd Acquires Sadek; Signs Deal with Hershey’s

GDA Staff, November 18, 2015

NEWTOWN, PA – Fitz and Floyd has acquired Andrea by Sadek. The acquisition was fueled by the company’s desire to better leverage the brand. Fitz and Floyd will Sadekmaintain the existing collection, including The Williamsburg and Children’s Tea Sets, as well add new collections and enhanced sales support.

The brand’s online distribution channel has also been moved to the B2B sales platform, my.fitzandfloyd.com. The new collections under Fitz and Floyd will make their debut at the Atlanta International Gift & Home Furnishings Market in January.

The company has also signed a licensing deal with The Hershey Company. This deal grants Fitz and Floyd the rights to design, manufacture and distribute four candy-branded gift collections: Hershey’s Hershey’s Kisses, Reese’s and Jolly Rancher.

The assortment of 125 individual prices will range from kitchenware, including serving and baking pieces, to modern takes on retro drinkware, as well as holiday lifestyle collections.

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