18.05.2021

Consumers Expected to Spend $7B on Halloween

Of the more than 157 million Americans planning to celebrate Halloween this year, the average person will spend about 4% less this year, or $74.34, on decorations, candy, cards and costumes, according to the National Retail Federation (NRF) Halloween Consumer Spending Survey.

Total spending on Halloween is expected to reach $6.9 billion

By comparison, the average shopper spent $77.52 last year on the same holiday items.

“After a long summer, consumers are eager to embrace fall and all of the celebrations that come with it,” said Matthew Shay, president and CEO, NRF. “With a bit more confidence in their finances and still enjoying the perks of low gas prices, we expect those celebrating Halloween this year will look for several different activities to do with their family and friends. Retailers of all shapes and sizes will welcome millions of shoppers with promotions on candy and decorations and of course, costumes.”

Because this year Halloween lands on a Saturday, it comes as no surprise that 31.5 percent plan to throw or attend a party with friends and family, while 44.8 percent plan to decorate their home or yard, with the average person planning to buy decorations set to spend $20.34 and total spending expected to reach $1.9 billion.

The average shopper will spend $27.33 on costumes for the whole family, and a total of $2.5 billion on store-bought, homemade, large and small costumes. Those celebrating will spend the most on adult costumes ($1.2 billion), and will spend a total of $950 million on children’s costumes and $350 million on fashionable and fun costumes for their furry friends.

The NRF also found that 93.7 percent of Halloween shoppers will buy candy, spending a total of $2.1 billion, and an additional 33.5 percent will buy greeting cards, spending a total of $330 million.

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