29.03.2020

Reese Witherspoon, Votivo Partner for Draper James Line

GDA Staff, November 10, 2015

votivoSPARTANBURG, NC – Votivo is collaborating with actress Reese Witherspoon’s southern-inspired retail brand Draper James on the first candle line introduction to the Draper James home collection.

Launching just in time for the holidays, the candles will be available for purchase online and in the newly opened Draper James’s flagship store in Nashville. Draper James launched in honor of Witherspoon’s southern heritage with the brand name being derived from the greatest influences in her life, her grandparents and her roots in the south.

“Votivo’s partnership with Draper James is as natural as the charm and grace found in the time-honored traditions of southern heritage,” said Mark Johnson, executive vice president, Votivo. “With a storied history of exceptional fragrances, Votivo provides an elegant, yet simple way to take pride in your home. We are honored to be able to deliver a sliver of that pride and hospitality to consumers through the Draper James brand.”

The candle line’s first fragrance introduction is Orange Blossom Special, a blend of clementine, petit grain and citrus zest with orange blossom and water lily. The luxury fragrance comes in an elegant white glass with gold accents and stamped logo. The box design also features classic gingham patterning, which is a signature Draper James design element. Each candle is hand-wrapped in Draper James logo tissue paper.

“In keeping with Draper James’ strong southern heritage, we’re very excited to be working with another local southern company to introduce our first candle to the Draper James home collection,” said Andrea Hyde, CEO, Draper James. “We’ve partnered with South Carolina-based Votivo, to develop a warm orange blossom scent, reminiscent of Reese’s grandmother’s own orange blossom tree and truly embodying the spirit of the Draper James lifestyle.”

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