Worth Reading Wednesday: Candle Talk

Brianna Glenn, September 20, 2017

Candle Talk WRW

Candles trends are slowly shifting in a way that has made the way they look just as important, if not more important, as the way they smell. Elemental designs incorporating natural materials and textures are high in demand, but there is still a strong preference for classic glass containers as well. With so many different options for candle appearance, retailers have to be mindful of haw they merchandise these products, being careful of showing preference to one style over the other. Read more about the latest candle trends and their influences here, in my Gifts and Decorative Accessories Article, “More than a Flame.” 

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