According to the study of the media market, the US, advertising on the Internet for the first time brought in more revenue than advertising on terrestrial television.
Company Interactive Advertising Bureau released the results of its annual study of the display advertising market in the US, conducted jointly with PricewaterhouseCoopers.
In 2013, the market of Internet advertising for the first time surpassed revenue for the advertising market in terrestrial television (Broadcast Television). Advertising revenues cable TV (Cable Television) Internet advertising in the US overtook in 2011.
The market for online advertising in 2013 increased by 17% in comparison with indicators of 2012, reaching a volume of $42.8 bil, the market Volume of advertising on terrestrial TV at the end of 2013 was $40.1 billion, which is $2.7 billion less online advertising.