09.08.2020

Audiences flocking to classic animation trounces CGI

Stop-motion animation is bringing in more cash than high-tech computer-generated effects at the studio behind Shaun the Sheep.

Aardman Holdings said the laborious technique – used to bring plasticine characters Wallace and Gromit to life – is back in vogue.

It follows the success of the Bristol-based studio’s Oscar-winning film, Shaun the Sheep: The Movie, in 2015. 

Aardman Holdings said stop-motion animation – used for decades to bring iconic plasticine characters Wallace and Gromit to life – was back in vogue after a number of cinema hits

The movie proved popular around the world and bosses are preparing a sequel for 2019. 

Accounts reveal profits of £2.7million, down slightly from £2.9million, with co-founder David Sproxton blaming the drop on an advertising slump in the wider industry.

He said the company had gone from ‘a two man outfit working from a small space above a shop’ to a multi-million pound operation.

The 63-year-old added: ‘The result this year reflects the way the company has diversified its offering since it started in 1976.’

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