29.03.2024

The Latest in Moscow Street Fashion

Vyacheslav Shitov says he’s been doing photography for eight years now, but he’s only been into street style photography for four years. “This genre attracts me: it’s unpredictable, and I find everything related to fashion and style fascinating.

I photographed people attending Mercedez Benz Fashion Week Russia. Some of them were there to chat and meet new people, some of them were hoping to make it onto the pages of a magazine — everyone had different motives.

The people I took photographs of, dress similarly in their everyday lives: They are all interesting, artistic, creative and non-ordinary people.

I am always impressed by people who have a sense of style. Style is more than just fashionable clothing. They have to nurture their sense of style for their entire lives.

Moving away from the fashion week to everyday life in Russia is very sad stylistically. Perhaps the center of Moscow is the only exception.

The places with the biggest concentration of stylish people who are into fashion are GUM, TSUM, Tsvetnoy and several concept stores in the central districts of Moscow. People especially feel like showing off their outfits in the summer.

Street style in Moscow differs significantly from the street style in Paris, Milan or London.

In Europe, the fashion industry is on a whole different level. Trends first appear abroad, and they only arrive to Russia after some time. New trends don’t always stick here, and if they do, it happens much later than elsewhere and with some changes applied to the original concept.

In Russia, there is no such profession as street style photographer. In Europe there is, and this says something.

In Moscow people have a weird reaction when you photograph them, people instantly think they are being tricked into something.That’s not the case with the fashion week though. People sometimes only attend these events to get cool photos.

I can say for sure that street photography is now gaining popularity in Russia. Four years ago there was only one street photographer, now there are six of them.

There is this small nuance that people rarely think about: Apart from technical photography-related knowledge, as a street style photographer, you also have to be a stylist, to decide how fashionable and edgy a certain look is.”

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