When talking e-commerce strategy, one simply cannot rule out Amazon. According to a recent study, Amazon controls nearly half of US e-commerce sales. That explains why retail businesses, both large and small, are leveraging Amazon’s marketplace to reach new customers and grow their sales. However, just selling on Amazon won’t guarantee success. As scores of sellers compete for similar products, it’s crucial to improve the product detail to avoid competitor products from eclipsing yours.
Why is it important to invest in good product content?
Customers regard product content extremely highly when considering to buy. They rely on relevant and complete product information (images, product descriptions, specifications, etc.) for making informed purchase decisions. Products should be easy to find, which means that the text should include the keywords that customers use when searching for them. If the keywords don’t match the product information, your products are less likely to appear in customer search results. The bottom line – investment in content is paramount for increasing your product’s visibility and sales.
Here are some tips to help you get started.
Tip #1 Enrich the product title
The title is the first thing your customer reads before clicking on a product. Including relevant product information in the title itself can increase its search visibility and helps customers make a quick purchase decision. But too much information can lose their attention.
Amazon recommends that product titles include the following information while keeping the length to approximately 60 characters.
- Product line
- Material or key feature
- Product Type
Tip #2 Add relevant features in bullet points
Most online shoppers don’t read the entire product description to know the key features.
That’s why it’s important to bring out the best features in clear and concise bullet points. For example:
- Available in grey, blue, and purple
- 5-inch display with 1280 x 720 pixel resolution
- 100% waterproof
- 1-year manufacturer warranty
- Non-toxic plastic
Tip #3 Compelling images
Amazon recommends white image backgrounds, devoid of shadows or highlights. Include as many different angles of the product as possible to help customers buy confidently.
Tip #4 Include common search terms
In order to improve your product’s discoverability, include keywords and commonly-used search phrases in the title, description, and even image Alt text. For example, customers are more likely to search for “sunglasses for men” than for “men’s shades”.
Tip #5 Avoid inaccurate, misleading information
Customers are more likely to return products that don’t match the image or description. That’s why it’s important to do your research to ensure that the product detail, such as technical specifications, features, etc., is correct and not misleading.
Time is of the essence with online selling, which means sellers are often faced with the dilemma of creating effective content at scale. Netscribes addresses this need by delivering high-quality product content consistently no matter how large your assortment is. We use technology tools to automate the sourcing of product information, which reduces the time to create catalogs, including product descriptions, images, features, benefits, and so on. Our in-house team of e-commerce experts verify the accuracy of product information, enhance the language, and enrich text for SEO. As a result, your products get listed faster, are more visible in searches, and sell better on online marketplaces.
Netscribes has helped over 50,000 sellers improve product discovery and conversion on some of the world’s leading online marketplaces. We have highly satisfied clients that have established successful online retail businesses due to the faster listing of products, high-quality product content, and lower overhead costs. Get in touch with us to know how you can apply similar results to your e-commerce business.
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