23.02.2024

Victoria’s Secret decided to conquer London

American lingerie manufacturer Victoria’s Secret decided to conquer London: this year, for the first time, an annual performance will take place here with the participation of top models and famous musicians.

Such shows have helped the company become famous all over the world, and it is not afraid to invest millions of dollars in them. We bring to your attention a list of the most expensive and colorful shows:
2000, show budget: $ 9-10 million

Millions of Internet users, moreover, with modems and dial-up, went to Victoria’s Secret page to watch the performance in Cannes. This show was one of the first to be broadcast over the Internet. And despite the huge number of technical problems, everything went well. Specially for the event in Cannes, a bra for $ 15 million, inlaid with rubies, was created. But even without it, the cost of the show was by no means small.


2005 show budget: $ 10 million

In 2005, 8.9 million people watched Victoria’s Secret. He was held in New York. Without another insanely expensive bra could not do. This time, the model Gisele Bündchen took to the track in a bra for $ 12.5 million. The super popular Ricky Martin and Seal were performing on the stage at that time.


2006 show budget: $ 10 million

Not the best show in Victoria’s Secret history. “Only” 6.8 million people watched it, and the company’s spending on advertising was sky-high, because the new PINK brand was launched that year. Even Justin Timberlake, speaking with his new song, could not raise the rating of the company.


2007 show budget: $ 10 million

At a show in Los Angeles, the company showed off a bra for $ 4.5 million, and showed it a model with the sonorous name of Selita Ibanks. Spice Girls, Seal and several other stars performed on stage. Popularity was higher than in 2006, 7.4 million people watched the show.


2008 show budget: $ 10 million

Victoria’s Secret presented its new products at the luxury Fontainebleau hotel in Miami. Usher spoke at the opening of the show. Then 35 models took to the stage, one of which, Adriana Lima, showed off her bra for «just something» for $ 5 million. American secular lions and lionesses, such as Kim and Courtney Kardashian, P. Diddy and Russell Simmons, were noted on the show.


2009 show budget: $ 10 million

In 2009, 8.3 million people watched Victoria’s Secret. But the bra-headliner turned out to be even cheaper — only $ 3 million. Well, what can you do, the crisis did not pass without a trace. But the musical accompaniment of the show was provided by Black Eyed Peas. The show was combined with a competition in which they tried to find a new model. Found it.


2010 show budget: $ 12 million

Apart from the guests who came to see Victoria’s Secret products and models in New York, the audience of the 2010 show reached a record 9 million. At the same time, the bra cost only $ 2 million, so we can talk about an alarming trend. Actors were Akon and Katy Perry. The financial position of the company improved significantly, and having spent $ 12 million, in the same year it received revenue of $ 5.5 billion.


2011 show budget: $ 12 million

Most of the budget of the 2011 show went to pay 36 top models and musicians. The main bra cost $ 2.5 million. But such savings did not scare away the audience. The audience reached 10.3 million, setting another record. This is largely due to Nicki Minaj, Jay Z and Kanye West.


2012 show budget: $ 12 million

Well, what an adult show without Justin Bieber. True, apart from him, at the Victoria’s Secret performance in New York, Bruno Mars and Rihanna performed. The traditional «fantasy» bra this time cost the same $ 2.5 million. The
audience was 9.48 million. The company’s revenue this year exceeded $ 6 billion.


2013, show budget: more than $ 13 million

The United States is gradually emerging from the crisis, and bras are getting more expensive: in 2013, Victoria’s Secret showed a bra called Royal Fantasy Bra for $ 10 million — this is already a positive trend! The audience is 9.7 million people. The star of the show was the South African model Candice Swanepoel.

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