29.05.2024

Business plan of the printing house

1. A brief investment memorandum. Few can imagine modern business without advertising. Despite the development of Internet technologies, the printing of books, magazines, advertising products – one of the components of the promotion of almost every commercial organization.

Every day new private companies start to work, which need printing services in one form or another (advertising newspapers and flyers, menus, business cards). Therefore, such a branch as the printing industry is very developed, and the barrier to entry to the market is quite low due to the need for low initial investment and a relatively fast payback period, as well as a lack of special skills and knowledge.

Thanks to the speed and high quality of work, the printing house can stand out against the competition and win regular customers. In cities with population over 1 million people with a population of up to 4 million people, an average of 230 to 300 such enterprises are open on average.

The amount of initial investment is 1 687 186  rubles.
Break-even point is reached in the eighth month of work.
The payback period is from  21 months .

2. Description of business, product or service

Evaluating the concept of your project, it is important to imagine which segment you are planning to cover.

The most common areas of activity of printing houses:

  • advertising sphere;
  • production of magazines, books, newspapers;
  • release of packaging products.

The least labor-consuming and most profitable sphere is the production of advertising products, therefore in this business plan this service is considered as the main one.

The company’s products are forms, forms, leaflets, bulletins, brochures. Consumers are individuals and legal entities, for example, advertising agencies, design studios, publishers.
Estimating the incomes that your printing house can bring, it is necessary to remember the seasonality of this business: the most active months of sales fall on the pre-New Year period. Opening hours of the printing house: daily from 09: 00-20: 00. The list and cost of services provided in your printing house are indicated below:

Service Format Color Circulation
Making photobooks Any
2000 rubles / pcs.
Manufacturing of business cards 1000 pieces-3000 pcs. 3001 pcs.-5000 pcs. 5001 pcs. – 10000 pcs.
0,75 rubles. / Piece. 0,5 rubles / pcs 0,35 rub. / Piece.
Embossing on paper 100 pieces-500 pcs. 501 pieces-3000 pcs. 3001 pcs-10000 pcs.
8,4 rubles / pcs. 7.2 rubles / pcs. 6,4 rubles / pcs.
Making calendars 500 pieces-2000 pcs. 2001 pcs. – 4000 pcs. 4001 pieces-6000 pcs.
10 rubles / pcs. 7 rubles / pcs. 4 rubles / pcs.
Blank Product Manufacturing 50 pcs. – 1000 pcs. 1001 pieces-5000 pcs. 5001 pcs. – 10000 pcs.
A3 1 + 0 2.45 rubles / pcs. 1,65 rub. / Piece. 1,25 rub. / Piece.
1 + 1 4,25 rub. / Piece. 2.65 rubles / piece. 1,85 rubles. / Piece.
A4 1 + 0 1,55 rubles. / Piece. 1,15 rub. / Piece. 0,95 rub. / Pcs.
1 + 1 2.45 rubles / pcs. 1,65 rub. / Piece. 1,25 rub. / Piece.
A5 1 + 0 1,15 rub. / Piece. 0,95 rub. / Pcs. 0,67 rubles. / Piece.
1 + 1 1,65 rub. / Piece. 1,25 rub. / Piece. 1.05 rubles. / Piece.
A6 1 + 0 0,95 rub. / Pcs. 0,67 rubles. / Piece. 0,8 rubles / pcs.
1 + 1 1,25 rub. / Piece. 1.05 rubles. / Piece. 0,95 rub. / Pcs.
Production of flyers 500 pieces-2000 pcs. 2001 pcs. – 4000 pcs. 4001 pcs. – 10000 pcs.
A5 4 + 0 6 rubles / pcs. 2 rubles / pcs. 0,8 rubles / pcs.
A5 4 + 4 10 rubles / pcs. 4 rubles / pcs. 1,5 rubles / pcs.
A6 4 + 0 5 rubles / pcs. 1,8 rubles. / Piece. 0,7 rubles. / Piece.
A6 4 + 4 9 rubles / pcs. 3,5 rubles / pcs. 1 rub. / Pcs.
Production of notebooks 100 pieces-400 pcs. 401 pieces-1500 pcs. 1501 pieces-2500 pcs.
75.4 rubles / pcs. 58.6 rubles / pcs. 49.7 rubles / pcs.
Stitching 10 pieces-50 pcs. 51 pcs. – 100 pcs. 101 pcs. 250 pcs.
40 rubles / pcs. 25 rubles / pcs. 15 rubles / pcs.

Over time, it is recommended to diversify the range by introducing print on T-shirts and mugs, making souvenirs, etc.

3. Description of the market

Potential consumers of printing services are individuals and legal entities that need the production of forms, forms, bulletins, leaflets, advertising brochures, prospectuses, as well as in the urgent and non-urgent production of copies of printed materials. It is recommended to involve schools and colleges that regularly need printing products and provide stable orders for a long period. The largest proportion in the total volume of clients are commercial organizations that require advertising products, then individuals and educational institutions. The smallest number of clients falls to non-profit organizations, for example, they include charitable organizations that need promotional brochures and brochures.

We will carry out SWOT analysis of your project activity.

Strengths of the project Weaknesses of the project
  • Timely provision of services;
  • Possibility of providing accelerated services;
  • Availability of a website, sites in social. networks;
  • Calculation through various forms of payments;
  • System of discounts for customers;
  • Availability of true customer feedback;
  • Quality equipment;
  • A wide range of services;
  • Possibility of fulfilling the order in small runs.
  • Non-fulfillment of the terms of the contract by the customer (late payment, etc.);
  • Complex organization of the internal control system in the enterprise.
Project Capabilities Threats to the project
  • Possibility of involving schools, universities in cooperation;
  • Possibility to create a network of printing houses;
  • The potential of servicing the largest organizations in your region.
  • Growth in the number of competitors in the market;
  • Moral wear of equipment.

4. Sales and marketing

Printing is the business that is best developed through the Internet. Let’s designate the main activities when launching an advertising campaign.

  • Creation of an adaptive site with the help of which it will be possible to calculate the cost of printing services depending on the number of copies, sizes, color of the ordered goods. Also on the site should be listed the list of services provided, photo production, customer reviews, your contact information, links to profiles in social. networks. After the creation of the site, you need to resort to the help of a competent directory specialist who, with a moderate advertising budget (20,000 rubles per month), will be able to provide you with a flow of applications.
  • Create a group in the contact and profile in the instagram. Systematic management of the group and profile in the social. networks will get from 2 orders a day later 6 months after the project is launched. If you do not have any sales experience in soc. networks, it is better to entrust the management and promotion of a professional. In the first months, for the development of the customer base, you can use promotions, such as:

– 15% discount on the first order;
– Discount to order until the end of the month;
– Refer a friend, get a discount.

  • In addition to online attraction methods, you can use the exchange of promotional materials with other companies (courier services, food delivery, etc.)
  • In addition, in your printing house it is desirable to find a sales manager who will sell the firm’s services through phone calls. This will allow you to find corporate customers and get feedback.

5. Production plan

Denote the main stages of the launch of the printing house.

1. Registration in state bodies

Opening of the printing house does not require special permits and licenses, so before opening it is enough to register as an individual entrepreneur with a simplified taxation system (6% of income) and open a settlement account.

2. Room search and repair

As for the location of the printing house, certain requirements are imposed on it:

  • Area from 40 m2;
  • Ventilation / ventilation of the room;
  • The possibility of expanding in the future for a warehouse for finished products.

As a premise for a small printing house is suitable area of ​​40 square meters. m. Too small areas are not suitable for the reason that they will not allow placing all the equipment (and this is at least 5-6 cars). Plus, it is necessary to give room to operators, allocate a storage room for storing materials and finished products. Finally, you need to allocate space for visitors, arrange a soft sofa and chairs. Lease payments for an area of ​​40 square meters. m. Depending on the location will amount to about 28 – 40 thousand rubles a month.

3. Purchase of necessary equipment and inventory

The following equipment is needed to open the printing house:

  • A digital press with a raster processor for offset printing (a device that transfers an image from a form to the surface of a material by means of a rubber cloth, is used for printing leaflets, forms, business documents, brochures, posters, business cards, postcards, booklets, coupons, photographs, overwhelming majority of production of the printing house);
  • Cutting plotter (this is an apparatus for precise cutting of any stencils or images from various materials);
  • Booklet maker (the device is designed for binding documents (fastening sheets of staples);
  • Laser MFP;
  • Thermo-press multifunctional (specialized modern equipment that allows you to transfer all kinds of images on different surfaces with high quality, it is used for applying the required images to caps, mugs, T-shirts);
  • Cutter (used for cutting paper on flat parts and leveling edges);
  • Laminator;
  • A computer;
  • Consumables: paper, thermo film, oracal, magnetic vinyl, paint.

In view of the high cost of new equipment, you can search for options supported, then the price will be about 2 times lower. In this business plan, equipment that has been in production for no more than three years is listed.

Name amount Price for 1 pc. Total amount
Production equipment and inventory
Offset printing machine Ryobi 512H 1 680 000 680 000
Cutting plotter Mimaki CG-60SRIII 1 110,000 110,000
Office Kit B3432E 1 47 000 47 000
HP LaserJet Pro M435nw Laser MFP 1 37,000 37,000
Thermo-press multifunctional Gifttec MASTER combo 6 in 1 1 39,000 39,000
Cutter KW-TRIO 3919 2 4 150 8 300
Laminator FELLOWES Saturn 3i 1 7,500 7,500
Computer Acer Extensa EX2511G-P8BS 2 27,000 54 000
Cutting table 1 6,000 6,000
Expendable inventory * 85,000 85,000
Furniture and equipment for clients and staff
Wardrobe 1 7 100 7 100
Table 1 3 900 3 900
Chair 6th 800 4 800
Microwave 1 3,000 3,000
Electric kettle 1 2,000 2,000
Sofa 1 12,000 12,000
Total 1 106 600

* The expendable inventory includes: paper, anti-scoring material for offset printing machines, cartridges for printer, cardboard, metal / plastic springs, calendar loops, magnetic vinyl, oracle.

4. Staff search

The most difficult thing is to find professional printers, as for quality work requires experience and profile education. Search for such experts is better done on the portal hh.ru, access to the resume will cost 15 000 rubles. You will also need an experienced sales manager and manager-managers who will deal with meeting customers, calculating the cost and transferring the finished product. They are also more suitable to search on the above site or to search through friends or soc. network.

5. Marketing policy

Denote the main types of costs that you will face in the process of implementing an advertising campaign:

  1. Creation and promotion of the site – 150 000 rubles;
  2. The budget for contextual advertising is 20,000 rubles;
  3. Promotion of the group and profile in social. network – 10 000 rubles;
  4. Promo leaflets – 2 000 rubles.

Calendar layout of the printing house opening

Stage / duration of execution, weeks. 1 week 2 weeks 3 weeks 4 weeks 5 weeks.
IP Registration
Launching an advertising campaign
Purchase of inventory and equipment
Room search
Search frames

6. Organizational structure

The chief employee of your printing house is a printer who prepares materials and a printing machine for production, fixing and printing of all kinds of printing products, preventive maintenance and repair of a printing press, monitors compliance with speed and print schedules. The printer’s work schedule is 2/2 for 12 hours a day, the salary is the highest at the enterprise (45,000 rubles), since candidates with experience and profile education are required. Ideally, these employees were specialists of a wide range and could work with a plotter, a booklet maker, a thermo press. But even in this case, it is necessary to hire assistants who will perform the work under the supervision of printers. In the first months, when the customer base is not yet established and there are not enough orders, two printers are enough, then – without helpers with a salary of 15,000 rubles.

The next employee who needs to be involved is a sales manager who carries out calls to potential customers and offers printing services. The manager can work remotely, payment for his work is based on the number of services sold (15%). The candidate must also have experience in sales, should develop selling scripts for conversations, submit monthly reports to the director on the number of contacts worked out and conversion.

Also, the staff should hire a designer who develops layouts of leaflets, booklets, business cards, postcards, calendars, and also prepares files for printing. The salary of the designer is 18,000 rubles, the operating mode is 5/2.

Reception of clients and their consultation is carried out by the manager. He also calculates the cost of orders, accepts incoming calls, responds to customer reports, etc. Since the printing house works on a daily basis, there is a need to hire two managers who work in shifts, their wages are 15,000 rubles per month.

Staff The number of employees Salary per 1 employee (rub.) Salary total (rub.)
Leader (salary + bonus) 1 32 231 32 231
Manager (salary) 2 15,000 30 000
Sales Manager (%) 1 10 846 10 846
Accountant 1 5,000 5,000
Printer 2 45,000 90 000
Designer 1 18,000 18,000
General fund s / n 186 076

7. Financial plan

Investments in the opening of the printing house look like this:

Name Amount The cost of 1 piece, rub. Total amount, rub.
Equipment and inventory 1 106 600
Cosmetic Repair 1 50,000 50,000
IP Registration 1 3 800 3 800
Website creation 1 150,000 150,000
Promotion of the group and profile in social. networks 1 10,000 10,000
contextual advertising 1 15,000 15,000
Promotional materials 1 5,000 5,000
Staff search 1 15,000 15,000
Total 1 355 400

Current expenses in the first month of work are presented below:

Planned costs in the first month of work
Variable costs 237 145
Wage 186 076
Deductions from the FOT (30% of the salary of full-time employees) 51,069
Fixed costs 94 641
Rent (40 sq. M.) 28 000
Communal payments 6,000
Advertising, marketing, printed materials 32 000
Depreciation** 9,964
Unexpected expenses 10,000
Taxes of the USN 8,677
Total expenses 331 786

** Depreciation is accrued on a straight-line basis over 7 years.
The total amount of initial investment is 1 687 186 rubles.
The forecast of financial indicators of the enterprise for 2 years:

Type of service Indicators 1 2 3 4 5 6th
Manufacturing of business cards average price 0.5 0.5 0.5 0.5 0.5 0.5
amount 10,000 17,000 24,000 28 000 32 000 36,000
Income 5,000 8,500 12,000 14,000 16,000 18,000
Making photobooks average price 2,000 115 115 115 115 115
amount 8 19 thirty 41 52 63
Income 16,000 2 185 3 450 4,715 5,980 7,245
Embossing on paper average price 7.20 7.20 7.20 7.20 7.20 7.20
amount 2,000 3 500 5,000 6,500 8,000 9,500
Income 14 400 25 200 36,000 46 800 57 600 68 400
Making calendars average price 7.0 7.0 7.0 7.0 7.0 7.0
amount 3,000 5,000 7,000 9,000 11 000 13,000
Income 21,000 35,000 49 000 63 000 77,000 91 000
Blank Product Manufacturing average price 1.38 1.38 1.38 1.38 1.38 1.38
amount 5,000 8,600 12 200 15 800 19 400 23 000
Income 6 900 11 868 16,836 21,804 26 772 31 740
Production of flyers average price 2.83 2.83 2.83 2.83 2.83 2.83
amount 3,000 6,000 9,000 12,000 15,000 18,000
Income 8,490 16 980 25,470 33 960 42,450 50 940
Production of notebooks average price 58.60 58.60 58.60 58.60 58.60 58.60
amount 1 200 1 200 1 200 1 200 1 200 1 200
Income 70 320 70 320 70 320 70 320 70 320 70 320
Stitching average price 25 25 25 25 25 25
amount 100 55 81 107 133 159
Income 2 500 1 375 2 025 2 675 3 325 3 975
Total revenue 144,610 171 428 215 101 257,274 299,447 341 620
Variable costs 237 145 254,614 264,222 273 500 282,778 292,056
Wage 186 076 189,429 194 888 200 159 205 431 210 703
Deductions from the FOT (30% of the salary of full-time employees) 51,069 51 471 52 127 52,759 53,392 54 024
Expendable inventory 0 13,714 17 208 20 582 23 956 27 330
Fixed costs 94 641 96 250 98,870 101,400 103 931 106 461
Rent (40 sq.m.) 28 000 28 000 28 000 28 000 28 000 28 000
Communal payments and telephone communication 6,000 6,000 6,000 6,000 6,000 6,000
Advertising, printed materials 32 000 32 000 32 000 32 000 32 000 32 000
Depreciation 9,964 9,964 9,964 9,964 9,964 9,964
Unexpected expenses 10,000 10,000 10,000 10,000 10,000 10,000
Taxes of USN (6% of revenue) 8,677 10 286 12,906 15,436 17 967 20,497
Total expenses 331 786 350 864 363 092 374 901 386 709 398 518
Net profit -187,176 -179,436 -147,991 -117,627 -87,262 -56,898
EBITDA (PE, including taxes and depreciation) -117,466 -107,715 -72,995 -39,467 -5,940 27,588
EBIT (PE, including taxes) -127,430 -117,679 -82,959 -49,431 -15,904 17 624
Accrued Cash Flow (taking into account the initial investment) -1 542,576 -1 722 012 -1,870,003 -1 987 630 -2,074,892 -2 131 790
Cumulative net income -187,176 -366,612 -514,603 -632 230 -719,492 -776 390
Type of service Indicators 7th 8 9 10 eleven 12
Manufacturing of business cards average price 0.5 0.5 0.5 0.5 0.5 0.5
amount 40,000 44,000 48 000 52 000 56,000 60,000
Income 20,000 22,000 24,000 26,000 28 000 30 000
Making photobooks average price 115 115 115 115 115 115
amount 74 85 96 107 118 129
Income 8,510 9,775 11,040 12,305 13 570 14,835
Embossing on paper average price 7.20 7.20 7.20 7.20 7.20 7.20
amount 11 000 12 500 14,000 15 500 17,000 18,500
Income 79 200 90 000 100 800 111 600 122 400 133 200
Making calendars average price 7.0 7.0 7.0 7.0 7.0 7.0
amount 15,000 17,000 19,000 21,000 23 000 25 000
Income 105,000 119 000 133 000 147 000 161 000 175 000
Blank Product Manufacturing average price 1.38 1.38 1.38 1.38 1.38 1.38
amount 26 600 30 200 33,800 37,400 41 000 44 600
Income 36 708 41 676 46 644 51,612 56 580 61,548
Production of flyers average price 2.83 2.83 2.83 2.83 2.83 2.83
amount 21,000 24,000 27,000 30 000 33,000 36,000
Income 59 430 67,920 76 410 84 900 93 390 101,880
Production of notebooks average price 58.60 58.60 58.60 58.60 58.60 58.60
amount 1 200 1 200 1 200 1 200 1 200 1 200
Income 70 320 70 320 70 320 70 320 70 320 70 320
Stitching average price 25 25 25 25 25 25
amount 185 211 237 263 289 315
Income 4,625 5,275 5,925 6,575 7 225 7,875
Total revenue 383 793 425 966 468 139 510 312 552 485 594 658
Variable costs 301,334 310 613 319,891 329 169 338,447 347 725
Wage 215 974 221 246 226 517 231,789 237,061 242,332
Deductions from the FOT (30% of the salary of full-time employees) 54 657 55 289 55 922 56 555 57,187 57,820
Expendable inventory 30,703 34,077 37,451 40,825 44,199 47,573
Fixed costs 108,992 111,522 114,052 116 583 119 113 121 643
Rent (40 sq.m.) 28 000 28 000 28 000 28 000 28 000 28 000
Communal payments and telephone communication 6,000 6,000 6,000 6,000 6,000 6,000
Advertising, printed materials 32 000 32 000 32 000 32 000 32 000 32 000
Depreciation 9,964 9,964 9,964 9,964 9,964 9,964
Unexpected expenses 10,000 10,000 10,000 10,000 10,000 10,000
Taxes of USN (6% of revenue) 23,028 25,558 28,088 30 619 33 149 35 679
Total expenses 410 326 422 134 433 943 445 751 457,560 469 368
Net profit -26 533 3 832 34 196 64,561 94,925 125,290
EBITDA (PE, including taxes and depreciation) 61 115 94 643 128 171 161 698 195 226 228 753
EBIT (PE, including taxes) 51 151 84 679 118,207 151 734 185 262 218,789
Accrued Cash Flow (taking into account the initial investment) -2 158 323 -2,154,491 -2 120 295 -2,055,734 -1 960,809 -1 835 519
Cumulative net income -802 923 -799,091 -764,895 -700,334 -605 409 -480 119
Type of service Indicators 13 14 15 16 17th 18
Manufacturing of business cards average price 0.5 0.5 0.5 0.5 0.5 0.5
amount 64 000 68 000 72,000 76,000 80,000 84 000
Income 32 000 34 000 36,000 38,000 40,000 42 000
Making photobooks average price 115 115 115 115 115 115
amount 140 151 162 173 184 195
Income 16 100 17,365 18,630 19 895 21 160 22,425
Embossing on paper average price 7.20 7.20 7.20 7.20 7.20 7.20
amount 20,000 21 500 23 000 24 500 26,000 27 500
Income 144 000 154 800 165 600 176,400 187 200 198 000
Making calendars average price 7.0 7.0 7.0 7.0 7.0 7.0
amount 27,000 29 000 31 000 33,000 35,000 37,000
Income 189,000 203 000 217 000 231 000 245 000 259 000
Blank Product Manufacturing average price 1.38 1.38 1.38 1.38 1.38 1.38
amount 48 200 51 800 55 400 59,000 62 600 66 200
Income 66 516 71 484 76,452 81 420 86,388 91,356
Production of flyers average price 2.83 2.83 2.83 2.83 2.83 2.83
amount 39,000 42 000 45,000 48 000 51 000 54 000
Income 110 370 118 860 127 350 135 840 144,330 152 820
Production of notebooks average price 58.60 58.60 58.60 58.60 58.60 58.60
amount 1 200 1 200 1 200 1 200 1 200 1 200
Income 70 320 70 320 70 320 70 320 70 320 70 320
Stitching average price 25 25 25 25 25 25
amount 341 367 393 419 445 471
Income 8,525 9 175 9,825 10,475 11 125 11,775
Total revenue 636 831 679 004 721 177 763 350 805 523 847 696
Variable costs 396,003 405 281 414 559 423 837 433 115 442 393
Wage 277 604 282,876 288 147 293 419 298,690 303,962
Deductions from the FOT (30% of the salary of full-time employees) 67,452 68,085 68 718 69 350 69,983 70,615
Expendable inventory 50 946 54 320 57 694 61,068 64 442 67,816
Fixed costs 124 174 126 704 129 235 131 765 134 295 136 826
Rent (40 sq.m.) 28 000 28 000 28 000 28 000 28 000 28 000
Communal payments and telephone communication 6,000 6,000 6,000 6,000 6,000 6,000
Advertising, printed materials 32 000 32 000 32 000 32 000 32 000 32 000
Depreciation 9,964 9,964 9,964 9,964 9,964 9,964
Unexpected expenses 10,000 10,000 10,000 10,000 10,000 10,000
Taxes of USN (6% of revenue) 38 210 40,740 43 271 45 801 48,331 50,862
Total expenses 520,177 531 985 543 794 555 602 567 410 579 219
Net profit 116 654 147 019 177 383 207 748 238 113 268 477
EBITDA (PE, including taxes and depreciation) 232 281 265,808 299 336 332 863 366 391 399,918
EBIT (PE, including taxes) 222 317 255 844 289,372 322,899 356 427 389 954
Accrued Cash Flow (taking into account the initial investment) -1 718 865 -1 571 846 -1,394,463 -1 186,715 -948 602 -680 125
Cumulative net income -363,465 -216, 446 -39 063 168,685 406,798 675,275
Type of service Indicators 19 20 21 22 23 24
Manufacturing of business cards average price 0.5 0.5 0.5 0.5 0.5 0.5
amount 88,000 92 000 96,000 100,000 104 000 108,000
Income 44,000 46 000 48 000 50,000 52 000 54 000
Making photobooks average price 115 115 115 115 115 115
amount 206 217 228 239 250 261
Income 23 690 24,955 26 220 27 485 28,750 30,015
Embossing on paper average price 7.20 7.20 7.20 7.20 7.20 7.20
amount 29 000 30 500 32 000 33,500 35,000 36,500
Income 208 800 219 600 230 400 241 200 252,000 262 800
Making calendars average price 7.0 7.0 7.0 7.0 7.0 7.0
amount 39,000 41 000 43,000 45,000 47 000 49 000
Income 273 000 287 000 301 000 315 000 329,000 343 000
Blank Product Manufacturing average price 1.38 1.38 1.38 1.38 1.38 1.38
amount 69 800 73 400 77,000 80 600 84 200 87 800
Income 96 324 101,292 106 260 111,228 116 196 196 121 164
Production of flyers average price 2.83 2.83 2.83 2.83 2.83 2.83
amount 57,000 60,000 63 000 66 000 69,000 72,000
Income 161 310 169 800 178,290 186,780 195 270 203 760
Production of notebooks average price 58.60 58.60 58.60 58.60 58.60 58.60
amount 1 200 1 200 1 200 1 200 1 200 1 200
Income 70 320 70 320 70 320 70 320 70 320 70 320
Stitching average price 25 25 25 25 25 25
amount 497 523 549 575 601 627
Income 12,425 13,075 13 725 14,375 15,025 15 675
Total revenue 889 869 932 042 974 215 1 016 388 1 058 561 1 100 734
Variable costs 451 671 460,949 470 227 479 505 488,783 498 061
Wage 309 234 314,505 319,777 325,049 330 320 335 592
Deductions from the FOT (30% of the salary of full-time employees) 71,248 71,881 72 513 73,146 73 778 74 411
Expendable inventory 71 190 74 563 77,937 81 311 84,685 88,059
Fixed costs 139,356 141,887 144 417 146 947 149 478 152 008
Rent (40 sq.m.) 28 000 28 000 28 000 28 000 28 000 28 000
Communal payments and telephone communication 6,000 6,000 6,000 6,000 6,000 6,000
Advertising, printed materials 32 000 32 000 32 000 32 000 32 000 32 000
Depreciation 9,964 9,964 9,964 9,964 9,964 9,964
Unexpected expenses 10,000 10,000 10,000 10,000 10,000 10,000
Taxes of USN (6% of revenue) 53,392 55 923 58,453 60,983 63 514 66 044
Total expenses 591 027 602 836 614 644 626 453 638,261 650 070
Net profit 298 842 329 206 359 571 389 935 420 300 450 664
EBITDA (PE, including taxes and depreciation) 433 446 466 973 500 501 534,028 567 556 601 084
EBIT (PE, including taxes) 423 482 457 009 490,537 524 064 557,592 591 120
Accrued Cash Flow (taking into account the initial investment) -381 283 -52 077 307,494 697 429 1 117 729 1,568,393
Cumulative net income 974 117 1 303 323 1 662 894 2 052 829 2 473 129 2 923 793

These tables are calculated on the basis of the average prices for each of the group of services of the printing house, and you can add additional items to your price list, then you can count on large income figures. 12 months after the opening of the printing house, you will be able to hire additional employees – printer assistants, their wages are taken into account in the costs of the financial plan.

It is assumed that the first two years you will actively develop the marketing policy of the printing house, so advertising costs do not change during this time, but with a steady flow of customers over time, these costs will be significantly lower. As can be seen from the presented data, the break-even point of the printing house will come already at the eighth month of the project launch, i.е. from now on your financial result will be positive. At the same time, a full return on investment can be expected after 20 months of operation. Profitability of sales of your business will be 29% after a year of operation.

8. Risk factors

External risks:

  • increase in the number of competitors. To reduce the risk of remaining without orders, special offers, promotions, to study the offers of competitors should be introduced and to offer customers better and more favorable conditions;
  • adverse market conjecture. The growth of inflation, depreciation of the national currency, the economic crisis – all this has a negative impact on business activities. To reduce such risks, the client should be serviced as high as possible and individually, and the range of services should be diversified, in this case, even under adverse external conditions, the client will choose you;
  • the emergence of new equipment that functionally surpasses yours. Progress does not stand still, and every year there are new offset machines, printers, computers, which will provide faster and high-quality work of your printing house. In order not to lag behind competitors, continuous monitoring of new technologies is required, an assessment of the appropriateness of their implementation.

Internal risks:

  • the breakdown of equipment can lead to layoffs at the workplace and, as a consequence, to a decrease in revenue. To minimize this risk, it is necessary to hire really experienced specialists and also to inspect the equipment;
  • risk of dismissal of key employees. To stimulate staff to work in your company, it is necessary to conduct corporate events, give out bonuses in case of honest work, etc .;
  • risk of inopportune receipt and shortage of expendable equipment. In order to minimize such cases, it is necessary to carefully write down all the conditions in contracts with suppliers, in particular, the conditions for calculating fine penalties in case of non-compliance with contracts.

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