07.12.2021

Katie Holmes and Suri Cruise superimposed in flats advert

Property developers have used a bizarre marketing technique to promote new flats – superimposing a picture of Katie Holmes and Suri Cruise onto their advert.

The hilarious photoshop gaffe by developers Sterling Rose, uses an image of Tom Cruise’s ex-wife Katie and youngest daughter Suri, taken in New York in 2012.

The poster was spotted in South Norwood, south London – just two-and-a-half miles from where Isabella Cruise, Tom’s older daughter, lives.

Property developers have used a bizarre marketing technique to promote new flats - superimposing a picture of Katie Holmes and Suri Cruise onto their advert

Property developers have used a bizarre marketing technique to promote new flats – superimposing a picture of Katie Holmes and Suri Cruise onto their advert

A close up of the superimposition

The hilarious photoshop gaffe by developers Sterling Rose, uses an image of Tom Cruise's ex-wife Katie and youngest daughter Suri, taken in New York in 2012

The hilarious photoshop gaffe by developers Sterling Rose, uses an image of Tom Cruise’s ex-wife Katie and youngest daughter Suri, taken in New York in 2012

Bemused locals took to social media to mock the strange hoarding.

Bon van Chovée said: ‘Presumably their Scientology f**kwittery won’t be far behind.

‘Stay vigilant, people.’ 

Locals in Croydon have taken to social media to poke fun at the hilarious photoshop gaffe.

Mark Shergold joked: ‘Isn’t that Keanu Reeves brushing his teeth on the second floor balcony?’

And Shushan Donobedian quipped: ‘Stars! They’re just like you and me.’ 

But a spokesman for Sterling Rose claims it was a ‘genuine error’ and they were ‘not aware’ it was an image of a celebrity.

The developer’s spokesman said: ‘Unfortunately, this is the first time this has been raised to us.

‘I have now reviewed the photo and CGI. I can state that this is a genuine error.

‘I have contacted the firm that provided the CGI to us, they were not aware that this was an image of a celebrity and we will now be removing the CGI with immediate effect.’

It is not the first time that an artist’s impression for a new south London development has sparked hilarity.

In 2015, an ad cheekily showed new flats above exclusive retail outlets including Italian fashion house Emporio Armani and jeweller Cartier – in Camberwell, south London. 

The poster is was spotted in South Norwood, south London - just two-and-a-half miles from where Isabella Cruise, Tom's older daughter, lives

The poster is was spotted in South Norwood, south London – just two-and-a-half miles from where Isabella Cruise, Tom’s older daughter, lives

Not a patch on South Norwood: The gated Californian community where Katie actually lives – alongside the likes of the Kardashians

The brownfield development in Croydon is a far cry from Katie’s six-bedroom luxury home that she bought for £3million in Los Angeles.

Former Dawson’s Creek star Katie spent much of her working life living in New York City, but moved to the west coast of America after her split from Tom Cruise in 2012.

Katie Holmes and her daughter Suri moved into a £3million home in The Oaks in Calabasas, California

Katie Holmes and her daughter Suri moved into a £3million home in The Oaks in Calabasas, California

Having bid farewell to the Big Apple, the actress and her daughter Suri moved into a £3million home in The Oaks in Calabasas, California.

The gated community is highly-favoured among US celebrities, with reality TV stars Khloe and Kourtney Kardashian among those to own homes within its walls.

Katherine Jackson and Toni Braxton are also among the famous residents of the upscale neighbourhood.

The Oaks gated community is highly-favoured among US celebrities, with reality TV stars Khloe and Kourtney Kardashian among those to own homes within its walls

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