1. Summary of the children’s studio business plan. Short Investment Memorandum
Children’s studio «Fan Chulan» is an «island» in the shopping center, which forms a kind of room for creativity and development of children from 3 to 14 years old.
The concept of the project is ingenious and simple: there is a shopping center and an owner interested in its attendance, there are parents who want to make shopping, and do not worry at all about children, and there is a «Fan Chulan» – an art studio for children with trained personnel offering interest and benefit to spend time with children while parents are busy shopping.
In the studio, children are engaged in modeling and drawing under the supervision of trained teacher-consultants. In addition to providing services for the organization of children’s leisure activities, the children’s studio also sells children’s art products of their own production.
All used materials and tools, creative kits provided to children as part of their stay in the art studio and offered for purchase, are absolutely ecological and safe for children.
The demand for the opening of such children’s studios is due to the growth in the birth rate in the country over the past five years.
Target audience of studios: parents with children from 3 to 14 years old, visiting shopping centers.
The average check is 350 rubles.
Average permeability of one point per month is 500 people.
Monthly revenue from 150 to 420 thousand rubles. per month (depending on the patency of the point and the standard of living of the population in the region).
Net profit per month – from 80 to 150 000 thousand rubles. from the first month of work.
Payback for 6-7 months from the start of the project.
2. Business: services for children
Description of business, product or service
The network of art studios «Fan Chulan» – is an island of creativity in shopping centers, in which each child will find a fascinating occupation, while their mothers and dads make purchases or have a rest in the shopping center.
Advantages of Fan Chulan:
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- For the shopping center – an additional service for visitors with children.
- For parents – a convenient way to take a child developing activities during shopping.
- For children – exciting and innovative forms of creativity, an opportunity to prove themselves.
- For the studio owner – a ready and integral concept of the children’s studio, in a convenient and advantageous location in the shopping center.
Characteristics of the service
The fan closet combines the unique format of a developing studio and a retail store selling high-quality products for children’s creativity with an interesting concept and stable demand.
In the art studios Fan Chulan, children remain under the supervision of sensitive teachers who always find an individual approach to each child.
In the studio, children can:
- paint a 3D gypsum toy,
- create your own souvenir,
- to make your own toy out of a light mass for molding,
- create an interior or a design card
All the samples in the studios are very colorful and bright, thanks to modern materials (light weight for modeling and plaster figures for coloring). Samples are detailed and made by craftsmen so that children can easily repeat the product or create their own special toy.
«Fan-Chulan» uses modern and safe materials, provides all the necessary tools and kits for children’s creativity.
Children with great pleasure pick up their own crafts, which they can give to their beloved mothers, fathers, grandparents.
The slogan of our company: Fan Chulan helps to admire the creative abilities of children.
Additional paid services of the art studio:
- Aquagrim services,
- Holding holidays in the studio (birthday),
- Organization of paid master classes,
- Sale of materials for creativity,
The network of art-studios Fan-Chulan is
- A bright and unique design of the equipment, falling in love with tenants and customers,
- Branded goods of own production, not dependent on the dollar,
- A project that allows you to combine your favorite activities with the extraction of a stable profit,
- Unique methods of attracting customers and doing business.
3. Marketing analysis of the market
Description of the market
Target audience of studios : parents with children from 3 to 14 years old, visiting shopping centers.
Characteristics of the target audience:
- Sex, occupation and lifestyle do not directly affect the definition of clients,
- The income level is average and above average,
- Education is secondary and higher,
- Marital status: both married and divorced, most importantly – the presence of children between the ages of 3 to 14 years.
The steady increase in the birth rate in the country over the past five years is one of the most important indicators: for the period from 2010 to 2014. grew up another «army of small customers» studios.
Also in our time, the urbanization stage that began at the beginning of the 2000s continues: construction and opening of shopping centers in major cities that support interest in stocks, seasonal, holiday sales and other marketing projects. A family trip to such centers is already a tradition of a «day off» for many townspeople.
In addition, recently there has been a trend of active development of the goods market for children’s creativity. This segment has great potential for development. The demand for goods for children’s creativity does not depend on seasonal fluctuations: the demand for them is stable throughout the year.
Demographic growth + demand for goods for children’s creativity + an increase in the number of shopping centers = a popular and relevant business in the service sector for children.
4. Promotion of children’s studio
Sales and marketing
The target audience
Despite the fact that the main clients of the art studio are children, the target audience are parents.
Art Studio Fan Chulan gives parents the opportunity to take their children to creative pursuits while visiting shopping centers. Parents do not need to adjust to the schedule, do not need to carry the child to separate places, do not wait for the child during class. You can combine personal affairs with the development of the child.
Information dissemination channels
Conducting thematic events and master classes in the art studio. To support the constant interest in studios, it is necessary to hold a series of thematic events, where customers can get acquainted with the release of a new collection, take part in a master class on creating new toys, participate in contests and receive gifts from the company.
Creating products for sale
«Kits for creativity Fan Chulan.»
From the raw billets (mass for sculpting and gypsum), Fan Chulan makes branded sets for creativity. Each set includes everything you need to create a character (material for work, instructions, tools, bright packaging). In each studio, a client can purchase a set for creativity at an affordable price.
Work on the system of relationships with customers
Development of a system of discounts and bonuses for regular customers, congratulations on holidays, gift certificates and so on.
Conducting advertising campaigns
Dissemination of information about studios in mass media, social networks, development of shares and seasonal offers, etc. PR-component consists in participation in social projects, art exhibitions, interaction with the media on the terms of partnership.
Merchandising
Layout of goods in order to best demonstrate the product to the customer.
5. Production plan in the business plan of the children’s studio
Production plan
In order to start work on organizing a business on the franchise of the art studio Fan Chulan and open your own studio of children’s creativity, you need to go through the priority stages that are necessary for any business:
- Registration of the company and opening of a bank account.
- Conclusion of a franchise agreement
- Getting all the necessary instructions for doing business
- Selection and approval of the place of lease in the shopping center
- Ordering, delivery and installation of branded trading equipment (modular structures, suitable for the format of any shopping center)
- Procurement of the necessary materials for creativity under the brand Fan-Chulan
- Staff recruitment and training
- Order an initial tested package of promotional materials for a successful start (including – branded mini-magazines, flyers, coupons, certificates, flags, balls, gift cards and so on)
- Providing business technologies (from hiring staff to laying out goods on shelves)
- Getting support and support at all stages of the business organization
- Getting started and attracting customers.
6. Employees of the children’s studio
Organizational structure
To start the art studio «Fan Chulan» will require the following number of employees:
- The director (carries out the control and supervises over all processes of business dealing)
- The administrator (monitors the functioning of the point, monitors the availability of the necessary materials for the work)
- Teachers-consultants (conduct classes with children, advise parents, sell goods for creativity)
- Promoters (distribute promotional materials, attract traffic to visitors to points)
With the growth and expansion of the company will need the post of development manager. His direct duties will include the conclusion of contracts with corporate clients, the organization of joint partner programs with fitness centers, restaurants, beauty salons, planning an advertising campaign, etc.
7. Calculation of the recoupment of a children’s studio
Financial plan
Average check of stay in the art studio «Fan Chulan» 350 rub.
Average permeability of one point per month is 500 people.
Monthly revenue from 150 to 420 thousand rubles. per month (depending on the passability of the point and the standard of living of the population in the given region)
Net profit per month – from 80 to 150 000 thousand rubles. from the first month of work
Payback for 6-7 months from the start of the project.
8. Risk factors
Among the main risk factors and barriers that can put a successful start to the business of the art studio «Fan Chulan»:
- The difficulty in finding good teachers-consultants (the problem of finding good cadres, educating them, motivating working with children and selling goods for creativity)
- The difficulty in attracting a new audience (now a lot of services are provided for children, one must try to stand out, attract and surprise your client again and again to be always in a trend and in demand)
Forecasting a successful start due to the following factors:
- A large potential market (5.5 million consumers)
- The presence of demand from the parents in (the demand for services for the development of children at the proposed price, in a convenient place at a convenient time)
- Potential expansion of the service sector (additional sales of sets for creativity and provision of additional services)
- Availability of demand from partners (cinemas, fitness centers, shopping complexes) to organize a site where children can be left for a while while parents are engaged in leisure activities).
