We will consider the second option, as the most profitable and safe activity. Opening a separate manicure cabinet is a big risk, but the office on the territory of a successful enterprise in the sphere of trade or service is most rational, because people prefer to put their nails in order, do their hair or take cosmetic procedures in one place without running to different addresses. A manicure salon in a shopping center can attract customers who bought a new outfit and decided to change the color of the manicure or adjust the nails.
The beauty industry has
always been and will be in demand, profitable business. Women make up the majority of the target audience, but men now also supplement the client base, this needs to be taken into account.
Manicure business can be conducted in three directions, depending on the scale of the «production», capital investment and the volume of the flow of customers:
- Independent salon in a separate room.
- The rented part of the shopping center, hairdresser, atelier, beauty salon.
- Manicure services at home with their regular customer base.
Home business has a significantly smaller stream of customers, in addition, its own base is being built for quite some time. It requires extensive advertising, a large number of acquaintances who need such services, and, of course, the own qualification of a manicurist. For the second method, you do not need to be a master, you do not need to redeem the premises, which is quite costly, and you do not have to take on questions about protection, fire safety and communal maintenance of the premises.
Deciding which method of doing business suits you best, you need to determine the place of the future manicure salon and the types of services that are most needed in this area.
For example, near the business center of the city more demand for a nail bar, with an accelerated mini-format. After looking at the premises for rent and agreeing with the owner, conduct a survey of the population and research of competitors for negative and positive points in this area. Enter into a lease contract after registration and registration of your business.
Investment size
To open a nail salon from scratch in a separate room will require 300-500 thousand rubles. For the rented part, which we are considering, it is enough 230 000-250 000 rubles. Special repair in such offices is not required. Enough of the usual cosmetic repair and small decoration: photos, paintings, lighting, flowers.
Articles of the main expenses for the opening of the salon with two workplaces:
- Registration of documents – 15 000 rubles.
- The rent of the premises is 15 000 rubles.
- Repair and registration – 30 000 rubles.
- Purchase of furniture (2 tables, wardrobe, 2 bedside tables, coffee table, sofa for waiting, reception desk – 70 000 rubles.
- Purchase of equipment and special. armchairs – 40 000 rubles.
- Purchase of tools and materials (enough for 3 months) – 60 000 rubles.
- Advertising a new showroom – 15 000 rubles.
Total: 245 000 rubles.
Advertising – the item is mandatory, as potential customers should learn about the new showroom. For this, leaflets, ads, signs are used. You can even pay employees hair salon, beauty salon or shopping center next door for them to inform their customers about the new salon, recommending for their part. This is the most reliable method to quickly acquire customers. As with the opening of stores on the first day or week, it is desirable to offer holiday discounts on the occasion of the opening. Later do not forget to pamper your customers with small presents, discounts and promotions for the holidays and anniversary of the salon.
Step-by-step instruction
Choose the most suitable place for rent. A meeting with the landlord is held and further cooperation is discussed. The most popular types of manicure and hand care are being studied. There are quite a lot of them, and on what there is a basic demand, the choice of the master at selection of the personnel will depend.
For example, the salon next to the student hostel or university should focus on creative and trendy youth manicure. If there are a lot of administrative and medical institutions nearby, the emphasis will be on classical and French manicures. Choosing prestigious areas, you need to be ready for a lot of VIP-persons, respectively, to choose personnel that can do the highest quality manicure and be able to work with such a category of customers.
After that, you need to register, authorize, repair the license and make repairs in the room. It should be stylishly decorated and furnished with comfortable and beautiful furniture. After that, you need to purchase materials, tools and equipment, and do not forget to take the appropriate certificates, so as not to have problems with SES.
Equipment and materials
- Parafinotopka.
- Ultra-violet or LED-lamps.
- Frasers with attachments.
- Chairs for a pedicure.
- Armchairs for manicure.
- Plastic baths.
- Manicure tools (nail files, brusochki, brushes, tweezers, spatula, scissors, brushes, etc.).
- Towels, napkins, cotton wool.
- Rollers under the arm.
- A container for sterilization.
- Gloves.
- Slippers, bags, separators for pedicure.
- Hanger for outer clothing.
- Varnishes, gels, acrylics, rubbing, degreasers, foil, rhinestones, stickers, etc.
Staff
When everything is ready to receive clients, you need to recruit employees. At the beginning of your business it is worth saving on the staff of employees, as the proceeds can be still small. In a manicure salon for 2 workplaces you need: 2 masters, an administrator, a cleaner and an accountant. You can hire 2 good masters and a cleaner, the post of an administrator can be occupied by the very beginning entrepreneur. Accounting services are easier to transfer to a third-party company. For a fee, its specialists will keep your accounting and tax reporting, and you do not have to pay fees for an extra employee. Duties of the cleaner often take on the masters themselves for a surcharge. Thus, the number of employees is reduced to 2 people. Salary masters are charged in percentage terms from each client (from 30 to 50% by agreement).
A place
If you decide to open a salon of manicure on the leased territory, it must have good cross-country ability, and you need to orient yourself to ladies and girls who are accustomed to taking care of themselves. The building should have good access roads, public transport stops, nearby parking or the possibility to park near the entrance.
Hairdresser or TC themselves should be known and untwisted, so as not to stuff cones and do not engage in promotion yourself, because it’s quite expensive and long.
It is advisable that there was a café nearby, a restaurant, a tea house, a coffee shop or at the very least a pizzeria. If the catering company is absent, you need to consider the option of your own coffee or tea customer service. This is an additional expense item, but also a big plus to your competitiveness. Waiting for customers can also be brightened up with bright magazines about fashion, manicure and stylistic novelties. To open the salon are suitable: sleeping areas; places, not far from business centers; trading platforms, where many shops and boutiques.
Documentation
To open a nail salon from scratch, you need to register a business and open an IP or LLC. Most often open IP and use a simplified taxation system (USN) or a single tax on imputed income (UTII). It will be required to open an account in the bank and pay the state fee.
List of documents and permits:
- Certificate of registration of IP or LLC.
- License for the implementation of this activity.
- Permission from SES.
- Permission from the fire department (if the landlord does not have it).
- Registration for tax inspection.
- Registration in the FSS and in the FIU as an employer.
The last paragraph deals with hiring an employment contract – this is the best option. Unlike most types of entrepreneurial activity, a large number of documents are not required to open a nail salon, but you need to be ready for SES inspections, supervise the passage of medical examinations by the staff, and have certain conditions in the salon.
According to the available standards, the requirements for manicure salons are as follows:
- For each workplace should be allocated at least 6 square meters. meters.
- All masters should have medical books and notes on the regular passage of medical specialists (every six months).
- In the cabin you need a sterilizer and a sink or cooler.
- Upon termination of reception the master should disinfect tools and furniture.
If the landlord has not taken care of drawing up contracts for the disposal of fluorescent lamps, solid waste, garbage disposal, etc., this will have to be done to you. As a rule, such documents in hairdressing salons, shopping centers or beauty salons, where you will rent a cabinet, these contracts are concluded by the owners, these concerns will not fall on the tenant. This circumstance serves as another plus of rent against buying your own premises, at least for the first 2-3 years.
Check-list of opening
- The choice of a place for the future of the salon.
- Study of demand for certain services.
- Research of problem aspects on the example of competitors and consumers’ wishes.
- Execution of documents.
- Conclusion of the lease agreement.
- Repair and decoration of the room.
- Purchase and placement of furniture.
- Purchase of work desks and special seats.
- Acquisition of the necessary tools and devices.
- Purchase of consumables.
- Hiring of masters of manicure and pedicure.
- Checking the availability of medical books.
- Drawing up a work schedule.
- Talk with staff about corporate ethics.
- Advertising.
- Opening of the salon.
Is it profitable to open
For a month the salon will bring an income of 130-180 thousand rubles. Expenses: taxes, payment to masters, utility payments, security, periodic purchase of materials, less often a tool. The net profit of the nail salon is 60-70 thousand rubles a month, the costs will pay back less than six months. In the course of its activity it is possible to expand the sphere of services, adding eyebrow correction, make-up, massage, solarium. In addition, in such institutions it is convenient to offer clients various waste products (creams, masks and other cosmetic products), having a percentage of it.
Some successful manicure salons hold master classes, fashion manicure shows, contests, even open manicure schools. All this significantly increases profitability, attracts the clientele and provides additional profit. Thus, the business will bring a good permanent income, because the nails grow, and the ladies always want to be well-groomed. If a woman liked the work of the master, she would go to him even to the other end of the city. Therefore, the client base will remain largely unchanged, that is, the business can be confidently called stable.
