The launch couldn’t have come at a better time, according to Gifts and Decorative Accessories, which ran a feature, “Babies Mean Business,” in June.
The feature idea came after the 2017 Gift Book survey announced that 47 percent of Generation X respondents expected to purchase a new baby gift in the next year, followed by 42 percent of Millennials and 34 percent of Baby Boomers.
Trend Lab, LLC, which offers a broad assortment of fashionable crib bedding, room décor and storage accessories, and Waverly, a home fashion and lifestyle brand, continue their collaboration to leverage the heritage and designs from Waverly home fashion textiles by launching their new line of Plush Baby Blankets and oversized Nursery Throws.
Waverly Baby by Trend Lab Plush Baby Blankets and oversized Nursery Throws are available in the beautiful Pom Pom Play, Pom Pom Spa, Santa Maria and Solar Flair prints. Waverly Plush Baby Blankets measure 30 in x 40 in, while the oversized Nursery Throws measure 50 in x 60 in.
The Waverly Baby by Trend Lab product assortment is moderately priced and combines Trend Lab’s stylish, contemporary design flair with Waverly’s heritage in lifestyle patterns and textiles. The design is a more subtle take on nursery decor, a great gift for the more modern or sophisticated mom.
Trend Lab has been designing, manufacturing and delivering merchandise that is safe and on-trend since 2001. The Minnesota-based company is certified as a women-owned business by the WBENC (Women’s Business Enterprise National Council).